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Cindy Krum-Digitalzone18
This document discusses how Google is shifting from a web-centric search index to prioritizing entities and non-web content like apps, videos, and knowledge graph information. It notes that entities allow Google to index content that doesn't have URLs and can't be crawled in the traditional way. It also suggests that as Google focuses more on entities, marketers should optimize non-website content and claim entities for their brands to remain relevant in search and across Google services.
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- 52. BUT WHY ISTHIS SOIMPORTANT FOR GOOGLE? @SUZZICKS #digitalzone
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- 56. Disambiguation Link to KnowledgeGraph Entity Entity Understanding/Classification ENTITIES ARE UNIVERSAL IDEAS OR CONCEPTS #digitalzone
- 57. Disambiguation Link to KnowledgeGraph Entity Entity Understanding/Classification Top Entity Domain ENTITIES ARE UNIVERSAL IDEAS OR CONCEPTS #digitalzone
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- 82. • Check LandingPages on 18 different Phones • See Mobile Keyword Rankings from ANYWHERE IN THE WORLD • Coming Soon: Bulk Address Checker: To Automate Mobile SEO KeywordTesting for Multiple Locations • And we have APIs for most of this stuff too! • PROMO CODE: digitalzone --WE HAVE TOOLS-- 1 MONTH FREE @SUZZICKS PROMO CODE: digitalzone #digitalzone
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