AI For Travel Agents and Agencies

PREPARING FOR THE FUTURE
AI FOR TRAVEL AGENTS
brought to you by
PRESENTED
BY
Matt Gibson
CEO, UpThink

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YOUR PRESENTER
Matt Gibson https://upthinkisgood.com
matt@upthinkisgood.com
MATT GIBSON CEO, UpThink
AI AND DIGITAL MARKETING FOR TRAVEL
Slides, links, and resources for this talk are at https://upt.ink/travelai/
+66 615 481 936 matt@upthinkisgood.com

INTRODUCTION
AI can be a powerful tool for
agencies, but it will never replace the
human touch of a real travel agent.

INTRODUCTION
1. How AI is being used in travel right now (and
what’s next)
2. Why AI can’t replace travel agents
3. How agencies can take advantage of AI today
What We’re Going To Talk About

TYPES OF AI
Today we’ll be discussing 2 types of ‘AI’:
1. Machine learning (eg. Google,
Siri)
2. Generative AI (eg. ChatGPT, Dall-
E)

AI IN TRAVEL
With all the talk about ChatGPT we often
overlook the many ways AI has already
become deeply ingrained in travel

AI IN TRAVEL

AI IN TRAVEL
IMAGINE THIS FUTURE

AI IS NOT AN AGENT
AI is a tool for making information even
easier to access than it already is, and it’s
very powerful, but information isn’t the only
reason customers prefer using travel
agents.

AI IS NOT AN AGENT
People make decisions based on a
lot of different factors. Information is
just one.

AI IN TRAVEL
WHAT WE CAN
LEARN FROM SERVERS

AI IS NOT AN AGENT
PEOPLE AREN’T RATIONAL
People make decisions based on emotion
(it’s why sales is such a massive industry)

AI IS NOT AN AGENT
AI ISN’T RELATABLE
People want advice from people like them
(it’s why influencers are so popular)

AI IS NOT AN AGENT
AI CAN’T REASSURE YOU
People are scared to make big decisions
(it’s why the Internet didn’t already ruin travel agents)

AI IS NOT AN AGENT
AI ISN’T A PERSON
People like dealing with other people
(our brains literally drug us to make us enjoy it)

AI IS NOT AN AGENT
Information Jobs That Could Be Replaced By Tech (But Aren’t)
• Real estate agents
• Sales people
• Consultants
• Teachers
• Investment Advisors

AI FOR AGENCIES
AI will change the the way we communicate as
much as the Internet did. Chat and voice
interfaces will replace websites the same way
websites replaced catalogues, brochures, and
magazines.

AI FOR AGENCIES
To stay competitive you must take
advantage of AI

AI FOR AGENCIES
AI CAN HELP YOU WITH
• Sales
• Marketing
• Communications
• Business operations
• Customer Service

AI FOR AGENCIES
LARGE LANGUAGE MODELS

AI FOR AGENCIES
LARGE LANGUAGE MODELS
• Marketing copy
• Summarizing content
• Sentiment analysis
• Text revision
• Translation
• Spreadsheet formulas
• Social media content
• Customer service

AI FOR AGENCIES

AI FOR AGENCIES
"Breathtaking views from the Ak-
Suu Trek in Kyrgyzstan. Let the
mountains call you! 🏔️✨ Book
your next adventure with Top
Travel Agency.
#KyrgyzstanAdventures
#MountainMagic #NatureLovers"
"A moment of peace with the
monks of Bhutan. Dive deep into
spiritual journeys! 🙏✨ Discover
Bhutan with Top Travel Agency.
#BhutanDiaries #SpiritualJourney
#TravelWithPurpose"
"Capturing the timeless beauty of
Angkor Wat. History and
architecture in harmony! 🏛️🌅
Explore the wonders of Cambodia
with Top Travel Agency.
#AngkorWatAdventures
#HistoricalWonders
#TravelPhotography"

AI FOR AGENCIES
58 seconds

AI FOR AGENCIES
IMAGE GENERATORS
• Website images
• Concept images
• Email newsletters
• Presentations

AI FOR AGENCIES
IMAGE GENERATORS

AI FOR AGENCIES
9 seconds

AI FOR AGENCIES
SOCIAL MEDIA ASSISTANTS

AI FOR AGENCIES
3 min 04
seconds

AI FOR AGENCIES
CHATBOTS

AI FOR AGENCIES
CHATBOTS
External
• Sales
• Customer services
• Helpdesk
Internal
• Information retrieval
• Copy generation
• Brand management

RECAP
• AI is already plays a major role in travel
• AI will never replace travel agents
• Embracing AI is key to long-term success
• There are many ways you can start using AI today

RECAP
AI can be a powerful tool for
agencies, but it will never replace the
human touch of a real travel agent.

AI For Travel Agents and Agencies

AI For Travel Agents and Agencies

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