Slides from Global Mastermind Call with Michael Silvers and Peak Potentials High Achievers. Call on Wed, Jan 28, 7:00 PM PST.

1. GMP Call 1.28.15
Ready for Research
Referral Generation
Social Media
Strategic Alliances

2. Ready for Research
On average, decision makers consume 5 pieces of content
before being ready to speak to a sales rep.
Google + Pinterest
Linked In Tumblr
Facebook YouTube
Twitter Wordpress Blog
Instagram Base Website

3. Referral Generation
You’re not asking to get “hooked up,” you’re
empowering your audience to “hook up” their
friends/associates.

4. Referral Generation

5. Referral Generation
Replace “Do you know
anyone…” with “I’m so
glad you’re getting all
this value from our work
together. Who do you
know who might also
benefit from a passive
and residual income
stream?”

6. Referral Generation

7. Referral Stats
 65% of new business comes from referrals – New York Times
 92% of respondents trusted referrals from people they knew –
Nielsen
 People are 4 times more likely to buy when referred by a friend
– Nielsen
 Non-cash incentives are 24% more effective at boosting
performance than cash incentives – University of Chicago
 Offering a reward increases referral likelihood, but the size of
the reward does not matter – American Marketing Association
 The Lifetime Value of a new referral customer is 16% higher –
Wharton School of Business
 83% of consumers are willing to refer after a positive experience
–yet only 29% actually do – Texas Tech

8. Social Media
Find
conversations
that include
keywords that
are
appropriate to
your products
& services.

9. Social Media
The hashtags I
follow
include #smallbus
iness (my target
audience),
#IncomeStore,
and
#onlinemarketing
(conversations
where I can add
my expertise).

10. Social Media
You can also find the influencers
you should be liking and following
using hashtags. Influencers are
experts in topics related to your
business and often have a large
following. Engaging with them can
help you gain exposure to a
bigger, equally targeted
audience.

11. Yelp
 Founded 2004
 139 m uniques per mo
 86,000 active businesses
 67 m reviews
 35% mobile reviews
 10,000 food orders
weekly

13. Social Media

14. Social Media
 Calls to action are more likely to get engagement (likes,
follows, shares, retweets, favorites) from your audience.
 Call to action shouldn’t always be related to your
product. People use social media to be entertained, to
find valuable information, and to interact .
 Make your content engaging by asking your audience a
fill-in-the-blank, True/False question, or Caption Contests.
 Half your content should be solely focused on
engagement, with only about 20% of your content
focused on the promotion of your business.

15. Social Media

16. Social Media
STATS
 85% of fans on Facebook recommend brands to others.
 43% are more likely to buy a new product when learning about
it on social media.
 77% are more likely to buy a new product when learning about
it from friends or family.
 81% of purchasing decisions were influenced by friends’ posts
vs. 78% influenced by brands’ posts.
 79% of U.S. consumers who’ve “Liked” a brand on Facebook
did so in order to receive discounts or other incentives.
 49% of U.S. consumers say friends and family are their top
sources of brand awareness, up from 43% in 2009.
~ Nielsen, Market Force, Jack Morton

17. Strategic Alliances
Cooperative agreements between two or more businesses
that join together to help each other reach mutually
beneficial objectives

18. Strategic Alliances
Each contribute skills, knowledge, experience, and
resources so that they can accomplish together what
neither can readily do on their own.