Gillian Morris from Hitlist was part of a panel that discussed how technology (particularly theirs) was changing the face of travel.

1. “Hitlist
is
a
well-­‐designed,
simple
app
that
helps
you
complete
your
travel
bucket
list
on
your
own
financial
terms.”
1

2. @hitlist_app

5. Punta
Cana
$189
Miami
$128
San
Jose
$198
Charleston,
SC
$134

11. @hitlist_app
11

12. PROBLAverage trip spend = $1180
Inspiration
Planning
Booking

13. $44.2bn
Advertising
targeting leisure
travelers
Booking
(with <1%
conversion)
$313bn

14. TEAM
14
Gillian Morris, CEO & co-founder
Harvard grad, named one of the 35 travel professionals to watch in 2013 by PhoCusWright. First
Entrepreneur in Residence at TechStars Boston. Transport, tourism, and energy industry consultant
with work featured in CNN, The New York Times, Fox, Forbes, TechCrunch, and more. Executive
Board, Harvard in Tech; Founder, Travel 2.0 Boston
Luka Kladaric , CTO & co-founder
12 years of web development experience building highly scalable back end infrastructure. 3 years at
DeviantArt. Lead developer at SCHED. Featured speaker at PHPday, MobileCamp, CROWD, ZgPHP
Rahul Caprihan, Product Manager
Formerly senior PM at Peixe Urbano, Brazil’s leading daily deals site which he helped scale to 15m
users and numerous awards (winner Best International Startup Crunchies ‘11). Responsible for the
roadmap of consumer-facing web and mobile apps and platform API. Also iOS developer.
Tomislav Filipcic, mobile lead
Creator of a number of award winning and best selling apps under developer name ‘7sols’. Featured
in ‘Designing Great iPhone Apps’ (O’Reilly Media). Also professional photographer with work
acknowledged by the National Geographic Society, Lucie awards, etc.
Investors include:
Jeff Clarke, Chairman of Orbitz Worldwide
John Owen, Founder of JetBlue

15. WHO IS A HITLIST USER?
15
• Launched November ‘13, >150,000
downloads, >6m desired trips listed
• Users volunteer rich demographic and
intent data through linking to social
accounts and interactions in-app.
Average Age: 29
• 92% iPhone user, 8% Android
• Highly engaged: >50% open rate on
email alerts
Featured in/on:
Jeleana Salai, Designer
Lives: Shanghai
From: Serbia
# of countries visited: 54
# of cities on her Hitlist: 167