This document presents the results of the Millennial Destination Desirability Index, which ranks cities based on criteria in categories like sustainability, livability, social opportunities, and attractions. Amsterdam ranks as the most green-friendly city due to its bike infrastructure, water conservation, and eco-friendly hotels. Manila ranks as the most livable city for its affordable cost of living and services. Sao Paulo has the most geo-tagged Instagram posts, reflecting its vibrant culture, food, art, and nightlife that attract millennials. The document discusses what makes various top-ranked cities appealing destinations for millennials.
Changing Perceptions Presentation at The Travel Marketing Summit 2015Cooperatize
This document discusses changing perceptions of destinations through major events and steps to success. It focuses on overcoming wrong perceptions of Africa due to Ebola by changing the narrative through organic farming initiatives and the role of media. Country representatives from Africa, Austria, Germany, and Queens discuss their efforts to promote more positive perceptions of their destinations and counter past negative associations.
Troy House Presentation at The Travel Marketing Summit 2015Cooperatize
This document discusses using real experiences to show things differently and only the reader can deliver that. It touches on seeing yourself, how real experiences trump perfection, and using food to showcase experiences. The document emphasizes delivering real experiences to the reader in an unconventional way.
Ting Ting Yan, Jenna Hovel, and Sarah Robinson from Google Presentation at Th...Cooperatize
Google presented a very informative panel discussion from Ting Ting Yan, Jenna Hovel, and Sarah Robinson on all three phases of the purchase funnel--from inspiration down to purchase.
Cooperatize is a marketplace that connects advertisers with bloggers and influencers to create sponsored content. Publishers can accept opportunities presented to them by Cooperatize and are paid on a cost-per-read basis once they drive traffic to their sponsored posts and reach the goals they set. Brands work with Cooperatize to find relevant bloggers and influencers and are encouraged to only make factual edits to sponsored content in order to preserve authentic relationships with audiences.
John Knowles Presentation at The Travel Marketing Summit 2015Cooperatize
John Knowles the Director of Marketing at the Roger Smith Hotel shared his unique marketing strategy of creating a film festival that was centered around the uniqueness of the hotel, making the hotel not an after thought but a destination of its own.
This document presents the results of the Millennial Destination Desirability Index, which ranks cities based on criteria in categories like sustainability, livability, social opportunities, and attractions. Amsterdam ranks as the most green-friendly city due to its bike infrastructure, water conservation, and eco-friendly hotels. Manila ranks as the most livable city for its affordable cost of living and services. Sao Paulo has the most geo-tagged Instagram posts, reflecting its vibrant culture, food, art, and nightlife that attract millennials. The document discusses what makes various top-ranked cities appealing destinations for millennials.
Changing Perceptions Presentation at The Travel Marketing Summit 2015Cooperatize
This document discusses changing perceptions of destinations through major events and steps to success. It focuses on overcoming wrong perceptions of Africa due to Ebola by changing the narrative through organic farming initiatives and the role of media. Country representatives from Africa, Austria, Germany, and Queens discuss their efforts to promote more positive perceptions of their destinations and counter past negative associations.
Troy House Presentation at The Travel Marketing Summit 2015Cooperatize
This document discusses using real experiences to show things differently and only the reader can deliver that. It touches on seeing yourself, how real experiences trump perfection, and using food to showcase experiences. The document emphasizes delivering real experiences to the reader in an unconventional way.
Ting Ting Yan, Jenna Hovel, and Sarah Robinson from Google Presentation at Th...Cooperatize
Google presented a very informative panel discussion from Ting Ting Yan, Jenna Hovel, and Sarah Robinson on all three phases of the purchase funnel--from inspiration down to purchase.
Cooperatize is a marketplace that connects advertisers with bloggers and influencers to create sponsored content. Publishers can accept opportunities presented to them by Cooperatize and are paid on a cost-per-read basis once they drive traffic to their sponsored posts and reach the goals they set. Brands work with Cooperatize to find relevant bloggers and influencers and are encouraged to only make factual edits to sponsored content in order to preserve authentic relationships with audiences.
John Knowles Presentation at The Travel Marketing Summit 2015Cooperatize
John Knowles the Director of Marketing at the Roger Smith Hotel shared his unique marketing strategy of creating a film festival that was centered around the uniqueness of the hotel, making the hotel not an after thought but a destination of its own.
Stretching your Destination Marketing Dollars with InfluencersCooperatize
Here's the deck from the event we hosted a couple weeks ago! Hear some of the panelists' responses to these questions here: http://blog.cooperatize.com/destination-marketing-travel-influencers. Stayed tuned for more tidbits and future events!
How to Practice Global Public Relations and Strategic Communications: 2016 PR...Cooperatize
This document summarizes key cultural factors that public relations practitioners should consider when working in different regions globally. It discusses findings from interviews with 87 PR professionals in 31 countries and focus groups in several cities. Ten main cultural clusters are identified: Confucian Asia, South Asia, Anglo, Latin Europe, Germanic Europe, Nordic Countries, Eastern Europe, Middle East, Latin America, and Sub-Saharan Africa. For each region, it outlines cultural values and communication styles that influence public relations, such as collectivism, high context communication, and resistance to change. The document encourages adapting PR strategies based on local political-economic systems, culture, levels of activism, development, and media environments.
How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State ConferenceCooperatize
This document discusses lessons learned from covering the careers of Beyonce, Lady Gaga, Taylor Swift, social media stars, and legacy artists over the past decade. It provides tips for public relations professionals, including interacting regularly with journalists, experimenting with storytelling methods, leveraging brand partnerships, helping journalists help you, not underestimating influencers, and finding ways to repurpose old content. The key takeaways are to not just pitch but interact, experiment with different formats, leverage partnerships, be open to criticism and help journalists, respect influencers, and reuse valuable past content creatively.
Crisis Communications in the Age of Now: 2016 PRSA Tri-State ConferenceCooperatize
Sandra Fathi, founder and president of Affect Strategies, a PR and social media firm, gave a presentation on crisis communications in the age of social media. She discussed the 4 phases of crisis communications - readiness, response, reassurance, and recovery. She emphasized the need for speed and agility in crisis response given how quickly information spreads on social media. Fathi also provided examples of crises at Delta, Mylan, and Samsung to illustrate best practices and lessons learned for crisis response.
How Travel Brands Work With Micro-InfluencersCooperatize
Collaborating with Micro-influencers has become one of the biggest trends in marketing over the past few years. The key to successful marketing is achieving high levels of engagement with your market. Through the use of Micro-influencers, we're now able to tap into niche, highly motivated audiences.
How are travel brands working with these niche internet stars? Where have they seen the most success? Learn how some of the top travel PR agencies and brands are working with micro-influencers through our presenters:
Sasha Chou - Director of Marketing at UAP Media
Justin Vallejo - VP at Finn Partners
Paolo Lunardi - Social Media Coordinator at Switzerland Tourism
Sponsored Content 2.0: Integrating Content & Distribution From Day OneCooperatize
Al Chen's presentation from the 2016 PRSA International Conference in Indianapolis.
It’s a new world of PR pitching as sponsored content takes a bigger portion of a brand’s marketing goals. Learn how to integrate sponsored content into the very beginning of your campaigns. Explore issues such as working with the client to get a retainer, updating the media budget and utilizing the right tools to monitor effectiveness on earned and paid content strategies.
---Understand how marketers and PR firms are working together to ensure that there is no miscommunication throughout the campaign.
---Discover when sponsored content is the right strategy for a client, depending on their goals.
---Gain insight into the tools and platforms digital marketers and PR firms use to help facilitate sponsored content and earned media.
How grassroots marketing with influencers is becoming the most effective method to build interest in your destination or tourism product. Presentation given at 2016 RTO East Summit.
How Blogging has Evolved in the World of Content MarketingCooperatize
How Blogging has changed the way that we shop, we discover, and the way we travel. In this slideshow as given at eTourismSummit 2015 in San Francisco, we look at the history of blogging, the ups and the downs, its growth, and its contraction, and finally the power of storytelling and examples of powerful memorable stories in the world of travel.
2015 PRSA Tri-State Conference Slides: Thinking Differently About PRCooperatize
On October 20th, 2015, the PRSA Tri-State District hosted its annual district conference entitled "Thinking Differently About PR" at NYU's Kimmel Center for University Life.
Presenters from McDonalds, KIND, Chipotle, and more spoke about how their teams approach PR and integrated communications. Many thanks to our sponsors Augure, Cooperatize, Critical Mention, GEM Strategic Communications, Muck Rack, and NYU SPS for making the conference possible.
For individual slide decks, please contact us at hello@prsatristate.org.
Blogapolooza Part 3: Storytelling by StorytellersCooperatize
We listened to Tarrell Rodgers from Defy Ventures, Vicki Rox from Amobee, and Lauren Brown from Quartz tell us their personal stories and why they do what they do today. We then turned to the audience to learn about each individual's story since everyone's story is unique and provides a different perspective on life.
Storytelling For Startups: Build Awareness With A Quantitative Storytelling S...Cooperatize
Storytelling is at the heart of every company, no matter how big or how small. For startups, you have a huge opportunity to convey your mission and values to your target audience through a compelling story. Additionally, your story can be told differently depending on your audience.
In this presentation we explore why stories are powerful and a few strategies to promote your story to help you build awareness for your brand.
5 Key Concepts in Digital Marketing For 2015Cooperatize
This document contains a list of photo credits from various photographers including geezaweezer, SenseiAlan, x-ray delta one, Thomas Hawk, Stuck in Customs, plaits, VasiRed Bull 2013, j.reed, Fairytale Vegas, DeeAshley, marcp_dmoz, garrettc, christian.senger, Tim Geers, Sprengben, heanster, oddharmonic, kohlmann.sascha, jonno259, Xraijs_, Tyello, and Arturo de Albornoz. The document encourages the reader to get inspired and create their own Haiku Deck presentation.
Chris Solarz Presentation at The Travel Marketing Summit 2015Cooperatize
Chris Solarz, six time world record holder and finisher of over 250 marathons in 50 countries, gave us an exciting glimpse into some of his more memorable races like Everest (which he won with his wife), Antarctica, and the Crater Lake Marathon in Oregon.
Harry Hawk Presentation at The Travel Marketing Summit 2015Cooperatize
Founder of the Food Film Festival Harry Hawk, concluded that people don't travel for food, but they do travel for food stories. Most times these stories are comprised of the people and the destination.
Presentations by:
Sree Sreenvisan- Best social media success tactics
Jon Bond- The importance of timing when posting to social media
Elina Furman moderated a panel on best social media practices that included: Seth Forman from TravelZoo, Rori DuBoff from Havas, and Jason Dove from Socialcentiv
Un viaje a Buenos Aires y sus alrededoresJudy Hochberg
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
Stretching your Destination Marketing Dollars with InfluencersCooperatize
Here's the deck from the event we hosted a couple weeks ago! Hear some of the panelists' responses to these questions here: http://blog.cooperatize.com/destination-marketing-travel-influencers. Stayed tuned for more tidbits and future events!
How to Practice Global Public Relations and Strategic Communications: 2016 PR...Cooperatize
This document summarizes key cultural factors that public relations practitioners should consider when working in different regions globally. It discusses findings from interviews with 87 PR professionals in 31 countries and focus groups in several cities. Ten main cultural clusters are identified: Confucian Asia, South Asia, Anglo, Latin Europe, Germanic Europe, Nordic Countries, Eastern Europe, Middle East, Latin America, and Sub-Saharan Africa. For each region, it outlines cultural values and communication styles that influence public relations, such as collectivism, high context communication, and resistance to change. The document encourages adapting PR strategies based on local political-economic systems, culture, levels of activism, development, and media environments.
How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State ConferenceCooperatize
This document discusses lessons learned from covering the careers of Beyonce, Lady Gaga, Taylor Swift, social media stars, and legacy artists over the past decade. It provides tips for public relations professionals, including interacting regularly with journalists, experimenting with storytelling methods, leveraging brand partnerships, helping journalists help you, not underestimating influencers, and finding ways to repurpose old content. The key takeaways are to not just pitch but interact, experiment with different formats, leverage partnerships, be open to criticism and help journalists, respect influencers, and reuse valuable past content creatively.
Crisis Communications in the Age of Now: 2016 PRSA Tri-State ConferenceCooperatize
Sandra Fathi, founder and president of Affect Strategies, a PR and social media firm, gave a presentation on crisis communications in the age of social media. She discussed the 4 phases of crisis communications - readiness, response, reassurance, and recovery. She emphasized the need for speed and agility in crisis response given how quickly information spreads on social media. Fathi also provided examples of crises at Delta, Mylan, and Samsung to illustrate best practices and lessons learned for crisis response.
How Travel Brands Work With Micro-InfluencersCooperatize
Collaborating with Micro-influencers has become one of the biggest trends in marketing over the past few years. The key to successful marketing is achieving high levels of engagement with your market. Through the use of Micro-influencers, we're now able to tap into niche, highly motivated audiences.
How are travel brands working with these niche internet stars? Where have they seen the most success? Learn how some of the top travel PR agencies and brands are working with micro-influencers through our presenters:
Sasha Chou - Director of Marketing at UAP Media
Justin Vallejo - VP at Finn Partners
Paolo Lunardi - Social Media Coordinator at Switzerland Tourism
Sponsored Content 2.0: Integrating Content & Distribution From Day OneCooperatize
Al Chen's presentation from the 2016 PRSA International Conference in Indianapolis.
It’s a new world of PR pitching as sponsored content takes a bigger portion of a brand’s marketing goals. Learn how to integrate sponsored content into the very beginning of your campaigns. Explore issues such as working with the client to get a retainer, updating the media budget and utilizing the right tools to monitor effectiveness on earned and paid content strategies.
---Understand how marketers and PR firms are working together to ensure that there is no miscommunication throughout the campaign.
---Discover when sponsored content is the right strategy for a client, depending on their goals.
---Gain insight into the tools and platforms digital marketers and PR firms use to help facilitate sponsored content and earned media.
How grassroots marketing with influencers is becoming the most effective method to build interest in your destination or tourism product. Presentation given at 2016 RTO East Summit.
How Blogging has Evolved in the World of Content MarketingCooperatize
How Blogging has changed the way that we shop, we discover, and the way we travel. In this slideshow as given at eTourismSummit 2015 in San Francisco, we look at the history of blogging, the ups and the downs, its growth, and its contraction, and finally the power of storytelling and examples of powerful memorable stories in the world of travel.
2015 PRSA Tri-State Conference Slides: Thinking Differently About PRCooperatize
On October 20th, 2015, the PRSA Tri-State District hosted its annual district conference entitled "Thinking Differently About PR" at NYU's Kimmel Center for University Life.
Presenters from McDonalds, KIND, Chipotle, and more spoke about how their teams approach PR and integrated communications. Many thanks to our sponsors Augure, Cooperatize, Critical Mention, GEM Strategic Communications, Muck Rack, and NYU SPS for making the conference possible.
For individual slide decks, please contact us at hello@prsatristate.org.
Blogapolooza Part 3: Storytelling by StorytellersCooperatize
We listened to Tarrell Rodgers from Defy Ventures, Vicki Rox from Amobee, and Lauren Brown from Quartz tell us their personal stories and why they do what they do today. We then turned to the audience to learn about each individual's story since everyone's story is unique and provides a different perspective on life.
Storytelling For Startups: Build Awareness With A Quantitative Storytelling S...Cooperatize
Storytelling is at the heart of every company, no matter how big or how small. For startups, you have a huge opportunity to convey your mission and values to your target audience through a compelling story. Additionally, your story can be told differently depending on your audience.
In this presentation we explore why stories are powerful and a few strategies to promote your story to help you build awareness for your brand.
5 Key Concepts in Digital Marketing For 2015Cooperatize
This document contains a list of photo credits from various photographers including geezaweezer, SenseiAlan, x-ray delta one, Thomas Hawk, Stuck in Customs, plaits, VasiRed Bull 2013, j.reed, Fairytale Vegas, DeeAshley, marcp_dmoz, garrettc, christian.senger, Tim Geers, Sprengben, heanster, oddharmonic, kohlmann.sascha, jonno259, Xraijs_, Tyello, and Arturo de Albornoz. The document encourages the reader to get inspired and create their own Haiku Deck presentation.
Chris Solarz Presentation at The Travel Marketing Summit 2015Cooperatize
Chris Solarz, six time world record holder and finisher of over 250 marathons in 50 countries, gave us an exciting glimpse into some of his more memorable races like Everest (which he won with his wife), Antarctica, and the Crater Lake Marathon in Oregon.
Harry Hawk Presentation at The Travel Marketing Summit 2015Cooperatize
Founder of the Food Film Festival Harry Hawk, concluded that people don't travel for food, but they do travel for food stories. Most times these stories are comprised of the people and the destination.
Presentations by:
Sree Sreenvisan- Best social media success tactics
Jon Bond- The importance of timing when posting to social media
Elina Furman moderated a panel on best social media practices that included: Seth Forman from TravelZoo, Rori DuBoff from Havas, and Jason Dove from Socialcentiv
Un viaje a Buenos Aires y sus alrededoresJudy Hochberg
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
Best Places to Stay in New Brunswick, Canada.Mahogany Manor
New Brunswick, a picturesque province in eastern Canada, offers a plethora of unique and charming places to stay for every kind of traveler. From the historic allure of Fredericton and the vibrant culture of Saint John to the natural beauty of Fundy National Park and the serene coastal towns like St. Andrews by-the-Sea, there's something for everyone. Whether you prefer luxury resorts, cozy inns, rustic lodges, or budget-friendly options, the best places to stay in New Brunswick ensure a memorable stay, allowing you to fully immerse yourself in the province's rich history, stunning landscapes, and warm hospitality.
https://www.mmanor.ca/blog/best-5-bed-and-breakfast-new-brunswick-canada
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.