Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy
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Storytelling is at the heart of every company, no matter how big or how small. For startups, you have a huge opportunity to convey your mission and values to your target audience through a compelling story. Additionally, your story can be told differently depending on your audience. In this presentation we explore why stories are powerful and a few strategies to promote your story to help you build awareness for your brand.
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Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy
- 1. Quantitative Storytelling Build Awareness With A Quantitative Storytelling Strategy Al Chen & Roger Wu Founders, Cooperatize @cooperatize
- 2. Who | What | When | Where | Why Social Search Sale ??
- 4. 90% 70% 50% 30% Positive 88 92 93 78 Neutral 81 81 69 29 Negative 39 43 15 7 50% effective OR What Feels Better?
- 6. Humility
- 12. Test Your Story With Your Audience
- 13. Let’s Hear Your Story
- 14. Bianca Tony • Forbes 30 Under 30 • Social Media for Tyra Banks • Mode Media, Modelinia, Jane Magazine • Evita (Broadway Tour) • Beauty and the Beast • A Chorus Line • Social Media Master Our Guest Storytellers
- 15. You’ve Got Your Story, What’s Next?
- 16. Eggs In Two Baskets High-Risk High-Reward • Pay for customers • Go viral • SEO • Sales Low-Risk Low-Reward • Tell friends/family • Guest writing on niche blogs • Cold e-mails/calls • Find users on Twitter, Reddit, other online communities SCALABL E NOT SCALABL E
- 18. High-Risk High-Reward You are: • Into numbers and data • Able to translate story into bite-size chunks • Not intimidated by the “system” Expected Results: • Clicks, impressions, conversions • Pay for what you get • Variations of your ads and stories will fail
- 19. Low-Risk High-Reward? You are: • Looking to get stories published fast • Seeking authoritative opinion from a 3rd party • Figuring out/testing which story works best Expected Results: • Guaranteed readers to your stories • Potential for upside
- 20. Questions? Who We Are: www.cooperatize.com Hit Us Up: info@cooperatize.com More Storytelling Ideas: blog.cooperatize.com
Editor's Notes
- Dark Sky
- Kanye, lebron, etc
- 9-11 story?
- Moonwalking On demand economy
- Shameless plug
- -When you’re first starting off, you don’t know if your product/service has traction -Need to first get family/friends involved even though it’s not scalable -Low-Risk/Low-Reward can be a simple contest that leads to conversion, although it’s not quantifiable -There’s a formula you can follow with SEO and paid acquisition; you can create a spreadsheet to figure out how this works -These tools are highly saturated with people since Google, ad networks, are free to consumers