Everyone is keen to succeed when they start a new role, but what do you do when your role’s remit, reputation or relevance is unclear? Drawing on personal experience, this session will begin with the speakers sharing the challenges faced and lessons learned in starting new and contentious roles. They will identify the key practical steps they took to transform perceptions and generate engagement and support at every level, from students to senior management. There will then be an opportunity for small group discussions where participants can reflect on their own experiences and discuss show potential approaches might work for them. Following several rounds of discussions, the key points from each table will be presented to the whole group for a final collective discussion.