The AUA Mark of
Excellence
North West Regional Conference
19 January 2018
Amanda Shilton Godwin, Head of Professional
Development, AUA
John Trantom, Leadership and Development
Adviser, LJMU
Introduction to the Mark
The LJMU Experience
Recognition for Higher Education Institutions
– Commitment to working with the AUA Statement of Values and CPD
Framework of professional behaviours
– Has embedded AUA values and framework into professional services staff
development provision
May be awarded to whole or part HEI
What is the Mark of Excellence ?
The Mark of Excellence
For organisations
– Public statement
– Recognises a comprehensive commitment and approach to staff development for
professional services staff
For members
– Evidence of their employers’ commitment to CPD for professional services staff
– Improve routes to development and progression
For AUA
– Heighten profile within the sector
– Increase reach inside institutions
The purpose of the Mark ?
The Mark of Excellence
The CPD Framework
The Mark of Excellence
HEFCE LGM funded
Aim – to develop CPD for professional staff in HE
2009 – 2013 – various projects in HEI’s
Refreshed and reissued 2015
Brief history of the Framework
The Mark of Excellence
Based on the AUA values
Focus on behaviours
– Observable
– What people actually do
– Describable
– How the job needs to be done and the behaviours behind performance
Defining features of the Framework
The Mark of Excellence
AUA members are individually and collectively committed to
The continuous development of their own and others' professional knowledge, skills and
practices
Actively championing equality of educational and professional opportunity
The advancement of higher education through the robust application of professional
knowledge, skills and practices
The highest standards of fair, ethical and transparent professional behaviour
AUA values
The Mark of Excellence
A The organisation promotes the AUA values and embeds those
values within their professional services staff development provision
B The organisation provides CPD provision for all professional services staff aligned with the
AUA Framework of Behaviours
C The organisation enables all staff to engage with CPD provision
D The organisation has in place structures and processes to ensure the quality and
effectiveness of the CPD provision for professional services staff, primarily in the context of
applying the AUA Framework
High level criteria
The Mark of Excellence
Initial enquiry
Preregistration support if wanted
Registration
‘Working Towards’ – up to two years
Allocation of adviser
Initial self- assessment
Action plan
Application for assessment
One day on-site assessment
Recommendation to Panel
The process
The Mark of Excellence
‘Thank you for the way in
which you supported and
managed the assessment
process for the Mark of
Excellence’
University of Bath
The Mark of Excellence is primarily designed to be self- managed
An adviser allocated on registration (two days’ support)
Ad hoc support from office and from Programme Lead (primarily by
phone)
Additional days available
Community of practice
Support
The Mark of Excellence
Focus
– Extent to which the Framework is embedded
Are the criteria met?
– Key documents
– Interviews with a range of people
– Focus on what happens in practice
– A journey not a destination
– Signposting for future development
Outcome
– Report with recommendations to panel
Assessment visit
The Mark of Excellence
The Mark of Excellence
The Mark of Excellence will be awarded for three years
Organisations can be part of a ‘Community of Practice’
Areas for development identified during the assessment process
Renewal of the Mark
- Evidence that organisation still meets the criteria for the Mark
- Evidence that organisation has addressed areas for development
Continuing good practice
The Mark of Excellence

Mark of Excellence

  • 1.
    The AUA Markof Excellence North West Regional Conference 19 January 2018
  • 2.
    Amanda Shilton Godwin,Head of Professional Development, AUA John Trantom, Leadership and Development Adviser, LJMU Introduction to the Mark The LJMU Experience
  • 3.
    Recognition for HigherEducation Institutions – Commitment to working with the AUA Statement of Values and CPD Framework of professional behaviours – Has embedded AUA values and framework into professional services staff development provision May be awarded to whole or part HEI What is the Mark of Excellence ? The Mark of Excellence
  • 4.
    For organisations – Publicstatement – Recognises a comprehensive commitment and approach to staff development for professional services staff For members – Evidence of their employers’ commitment to CPD for professional services staff – Improve routes to development and progression For AUA – Heighten profile within the sector – Increase reach inside institutions The purpose of the Mark ? The Mark of Excellence
  • 5.
    The CPD Framework TheMark of Excellence
  • 6.
    HEFCE LGM funded Aim– to develop CPD for professional staff in HE 2009 – 2013 – various projects in HEI’s Refreshed and reissued 2015 Brief history of the Framework The Mark of Excellence
  • 7.
    Based on theAUA values Focus on behaviours – Observable – What people actually do – Describable – How the job needs to be done and the behaviours behind performance Defining features of the Framework The Mark of Excellence
  • 8.
    AUA members areindividually and collectively committed to The continuous development of their own and others' professional knowledge, skills and practices Actively championing equality of educational and professional opportunity The advancement of higher education through the robust application of professional knowledge, skills and practices The highest standards of fair, ethical and transparent professional behaviour AUA values The Mark of Excellence
  • 9.
    A The organisationpromotes the AUA values and embeds those values within their professional services staff development provision B The organisation provides CPD provision for all professional services staff aligned with the AUA Framework of Behaviours C The organisation enables all staff to engage with CPD provision D The organisation has in place structures and processes to ensure the quality and effectiveness of the CPD provision for professional services staff, primarily in the context of applying the AUA Framework High level criteria The Mark of Excellence
  • 10.
    Initial enquiry Preregistration supportif wanted Registration ‘Working Towards’ – up to two years Allocation of adviser Initial self- assessment Action plan Application for assessment One day on-site assessment Recommendation to Panel The process The Mark of Excellence ‘Thank you for the way in which you supported and managed the assessment process for the Mark of Excellence’ University of Bath
  • 11.
    The Mark ofExcellence is primarily designed to be self- managed An adviser allocated on registration (two days’ support) Ad hoc support from office and from Programme Lead (primarily by phone) Additional days available Community of practice Support The Mark of Excellence
  • 12.
    Focus – Extent towhich the Framework is embedded Are the criteria met? – Key documents – Interviews with a range of people – Focus on what happens in practice – A journey not a destination – Signposting for future development Outcome – Report with recommendations to panel Assessment visit The Mark of Excellence
  • 13.
    The Mark ofExcellence
  • 14.
    The Mark ofExcellence will be awarded for three years Organisations can be part of a ‘Community of Practice’ Areas for development identified during the assessment process Renewal of the Mark - Evidence that organisation still meets the criteria for the Mark - Evidence that organisation has addressed areas for development Continuing good practice The Mark of Excellence

Editor's Notes

  • #4 Important to note : it’s not the overall quality of the CPD – that’s IIP territory Its’ the extent of use of the AUA CPD Framework of behaviours -
  • #5 Public statement Recognises a comprehensive approach to SD The purpose of the new AUA Mark of Excellence for organisations is that it enables higher education institutions to demonstrate publically their use of the AUA values and CPD framework and behaviours, which underpins the professional management and administrative core, and to have a framework in place for professional services staff which sits alongside their programmes for teaching and learning staff For individual staff – and AUA members Comprehensive approach to professional development Improve routes to development and career progression by bringing attributes of professionalism to the fore For AUA members in particular - recognition of their commitment to CPD which is enhanced by For individual AUA members whose institution signs up, the Mark will bring tangible and comprehensive professional development pathways with their own employer, and add value to their AUA membership. Especially for those who choose to work towards professional recognition For AUA Heighten profile Increase reach Which will in turn bring more benefits to members – as in the end the AUA is its members.
  • #6 The Mark of Excellence is based on the AUA Behaviours framework Benefit of using a behavioural approach to SD is that it focuses on areas really important in professional services roles;…. What matters is ‘how’ you approach your role; those skills much more hardwired than technical skills;
  • #7 So this is how the framework was developed
  • #8 After values – skip to next slide then come back to talk about behaviours
  • #12 The Mark of Excellence is primarily designed to be self- managed (self assessment, action plan, guidance and support available) Other organisations have shown themselves very wiling to help, support and share, and we will over time be developing a bank of resources online
  • #14 Public statement Badges a comprehensive approach to SD The purpose of the new AUA Mark of Excellence for organisations is that it enables higher education institutions to demonstrate publically their use of the AUA values and CPD framework and behaviours, which underpins the professional management and administrative core, and to have a framework in place for professional services staff which sits alongside their programmes for teaching and learning staff such as UKPSF . For individual staff – and AUA members Comprehensive approach to professional development Improve routes to career progression by bring attributes of professionalism to the fore For AUA members in particular - recognition of their commitment to CPD which is enhanced by For individual AUA members whose institution signs up, the Mark will bring tangible and comprehensive professional development pathways with their own employer, and add value to their AUA membership. Especially for those who choose to work towards professional recognition For AUA Heighten profile Increase reach Which will in turn bring more benefits to members – as in the end the AUA is its members.
  • #15 Public statement Badges a comprehensive approach to SD The purpose of the new AUA Mark of Excellence for organisations is that it enables higher education institutions to demonstrate publically their use of the AUA values and CPD framework and behaviours, which underpins the professional management and administrative core, and to have a framework in place for professional services staff which sits alongside their programmes for teaching and learning staff such as UKPSF . For individual staff – and AUA members Comprehensive approach to professional development Improve routes to career progression by bring attributes of professionalism to the fore For AUA members in particular - recognition of their commitment to CPD which is enhanced by For individual AUA members whose institution signs up, the Mark will bring tangible and comprehensive professional development pathways with their own employer, and add value to their AUA membership. Especially for those who choose to work towards professional recognition For AUA Heighten profile Increase reach Which will in turn bring more benefits to members – as in the end the AUA is its members.