The document discusses the need for corporate, organizational, and societal transformation to stay relevant and prosper in a time of disruption and digitalization. It outlines four key elements of transformation: 1) understanding exponential growth from merging technologies, 2) the impact of digitalization, 3) the offensive and defensive nature of disruption, and 4) new approaches to innovation. The document advocates listening, adapting, experimenting, and executing better than competitors. It also discusses how to focus on challenges and opportunities, go all in on digital, communicate better, change organizational structures, identify needed skills, train the right people, and build people pools to match projects.

1. Follow my work on LinkedIn
Get in touch:
stefanlindegaard@me.com
Join Transform – or Die! A movement for the people who own the future.
Transform – or Die!

2. Author, speaker and strategic advisor
on corporate transformation based
on disruption, digitalization and
innovation.
Get in touch!
www.transform-or-die.com
stefanlindegaard@me.com
@lindegaard
Stefan Lindegaard

3. Strong organizations do four things
very well:
They listen, adapt, experiment and execute
better than their competitors.

4. They should also focus on four key
elements for corporate, organizational and
societal transformation.

5. Why does transformation matter? Stay relevant, survive and prosper!
This is also relevant for cities.

6. #1
The understanding of
exponential growth based on
merging technologies

8. #2
The impact of digitalization on your
organization, industry and customers

10. What is IoT?

13. Credit: McKinsey

14. #3
The offensive and defensive nature of
disruption

16. 1. Internal setup (right conditions, frameworks, remove obstacles)
2. Market approach
3. Offensive as well as defensive approach

17. #4
New approaches to innovation

18. Name five concepts, methodologies or
approaches with big impact

19. Four key elements for corporate, organizational
and societal transformation
#4
New approaches to
innovation
#1
The understanding of
exponential growth
#2
The digitalization and
how this impact your
organization, industry
and customers
#3
The offensive and
defensive nature of
disruption

21. How
Work with the outside world

22. What is open innovation / external
collaboration?
“…a philosophy or a mindset that they should embrace within their
organization.
This mindset should enable their organization to work with external
input to the business processes just as naturally as it does with internal
input”
Open innovation as a term will disappear in 3-7 years!

23. Employees SuppliersManagers Academics /
institutions
Executives VCsAlumni Startups
Business unit
/ function
Users /
consumers
Government
Competitors Inventors

24. InnoCentive Alliances /
joint ventures
Campaigns
(Comm / Public)
Entrepreneur
Day
Consortia
MyStarbucks
Idea.com
Campaigns
(Comm / Public)
Supplier
Summit
CREDIT: OVO Innovation

25. How
Focus on challenges as well
as opportunities
Use the best potential / least resistance
perspective

26. How
Go all in on digital

30. How
Communicate better

31. If you want to change the perception inside your organization, the
outside voice is the most important.

32. What’s the matter with Owen?

33. Owen is just fine. But what is going on with your company?

36. 1. Traditional communication (intranets, websites, PR)
2. Stakeholder management and networking
3. Social media

37. How
Change your organizational structures

39. Who
Identify and develop the
characteristics and traits needed
for your company to win

40. 1) Holistic point of view (intrapreneurial skills)
2) Ability to constructively handle conflict
3) Optimism, passion and drive
4) Curiosity and belief in change
5) Tolerance for / ability to deal with uncertainty
6) Adaptive fast learner with sense of urgency
7) Talent for networking / strategic influencing
8) Communication skills

41. Who
Know which people to train
and how to do it

42. • The team itself
• Employees
• Managers
• Executives
• Key external stakeholders
Who should be trained as corporate
transformers and drivers of positive
change?
Guess what the most important
group is – and also the most
neglected one…?

43. Who
Build people pools to match
project pools

44. Discovery – Incubation – Acceleration: Have the right people for the right
project at the right time in the right context. Build people pools, not just
project pools.

45. Follow my work on LinkedIn
Get in touch:
stefanlindegaard@me.com
Join Transform – or Die! A movement for the people who own the future.
Transform – or Die!