The document promotes the website 15inno.com and open innovation. It discusses how social media and the internet are driving open innovation, and companies are tapping into online communities for ideas. However, open innovation requires providing direction, training, and time for employees. The document advocates innovating together and questions whether organizations are truly open to open innovation. It concludes by offering to stay in touch and providing contact information.

1. Get the book
for free on
15inno.com!
re:publica
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Google+: Stefan Lindegaard

2. We have no choice!
Innovation is about connecting the dots
Social media is about connecting the dots

3. Change how we innovate
Be competitively unpredictable
Develop the right conditions and framework

4. “…a philosophy or a mindset that they
should embrace within their organization.
This mindset should enable their
organization to work with external input to
the innovation process just as naturally as it
does with internal input”
- Making Open Innovation Work, 2011

5. Partnerships, alliances, consortia, networks
Directed
Supplier Summits, Entrepreneur Days
Instructions
Directive, invitational Directive, participative
None Suggestive, invitational Suggestive, participative
Relatively few Invitations “Everyone”
Credit: OVO Innovation

7. It’s just innovation!

8. FMCG MEDTECH PHARMA
Cycle time, money, IPR and conservatism

10. Holistic view: Go beyond products
Networking, communication skills
Key role is to facilitate, integrate

11. media are and social media are key drivers for
Internet key drivers for
open innovation = it effects everyone!

12. Whirlpool, GSK on LinkedIn
@CarlosHaertel, @johnCEOatPsion
SAP, IBM and Psion taps into communities
Sanofi-Aventis got 4-5 years of ideas in six months

13. Better access, interaction with customers
Idea generation, feedback loops
Identify people, business intelligence
Broadcasting – not only outcomes

14. What’s in it for me?
Purpose is not defined!
Too many digital visitors; few residents!
More questions than answers!

15. Direction, training and time

16. Are we really open with open innovation?
What could happen if everyone innovates together?

17. Get the book
for free on
15inno.com!
Let’sstay in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Google+: Stefan Lindegaard