1.
Six Keys to Making
Collaborative Innovation
Successful
With Soren Kaplan

2.
About the Conference
2 Days, 6 Education-packed sessions

3.
About Soren Kaplan
Soren Kaplan
Soren Kaplan is the author of two bestselling and award winning books,
Leapfrogging and, recently released, The Invisible Advantage. He is an affiliated
professor at USC’s Center for Effective Organizations and founder of Innovation
Point. As a leading expert in disruptive innovation, innovation culture, and business
model innovation, he works with Disney, NBC Universal, Kimberly-Clark, Colgate-
Palmolive, Hershey, Red Bull, Medtronic, Roche, Philips, Cisco, Visa, Ascension
Health, Kaiser Permanente, CSAA Insurance Group, American Nurses Association,
and numerous other organizations. Soren previously led the internal strategy and
innovation group at Hewlett-Packard (HP) during the roaring 1990’s in Silicon Valley
and was a co-founder of iCohere, one of the first web collaboration platforms for
online learning and social networking.

4.
Casualties of Disruptive Innovation

5.
1. Ignored disruptive technology
2. Remained tied to old model
3. Didn’t change fast enough
4. All of the above
What do these companies have in common?

6.
There's no formula. If there was a formula, a lot of
companies would have bought their ability to innovate.
-- Tim Cook, CEO of Apple

7.
• Competitive advantage is TEMPORARY
• CULTURE is today’s only advantage
• Every organization is UNIQUE

8.
Be intentional with your
innovation intent.
Strategy #1

9.
Define Your Innovation Strategy

10.
“To improve our customers’ financial lives so profoundly
they can’t imagine going back to the old way”

11.
The Invisible Advantage Map

12.
Create a structure for
unstructured innovation
Strategy #2

13.
Spin Ins
External
Incubator
Corporate
Venturing
(inside P&L)
Connect &
Develop
R&D
Innovation Lab / Incubator
Corp Venture
Capital
Organizational Models for Innovation
Solution Teams

14.
Provide Tools of the
Innovation Trade
Strategy #3

15.
Follow Me Homes

16.
Customer Office Hours

17.
Member Roundtables

18.
Measure what’s meaningful
Strategy #4

19.
Metrics – Measure the End Game
Profits from international sales up from 20% to 70%

20.
Measure What’s Meaningful
• Revenues from new
products or services
introduced in the past
3 year(s)
• Revenues from
products or services
sold to new customer
segments
• Percentage of
revenue coming from
services versus
products (or vice-
versa)
Revenue
• Percentage of funding
allotted to game
changers vs.
incremental
innovation
• Percentage of senior
executives’ time
focused on the future
• Percentage of new
innovations that
comes from external
sources such as
partnerships
Leadership
• Number of ideas
turned into innovation
experiments
• Number of teams that
submit projects to
innovation awards
• Percentage of
employees trained in
the innovation
process
Employees
• Number of projects
that involve
customers in the
front-end innovation
process
• Number of new
products or service
ideas that come from
mining social
networks
• Number of customers
that help test and
refine ideas
Customers

21.
Give “worthless” rewards
Strategy #5

22.
Rewards – Formal Rewards Should Beckon the
Brand
1. Make strategic decisions
2. Continually assess how we work
3. Build efficient processes
4. Apply technology
5. Focus on speed

23.
Grow people to
grow the top line
Innovation Culture Strategy #6

24.
Rewrite the Unwritten Rules

25.
Signed Book & Free Innovation Culture Toolkit
http:// bit.ly/Invisible-Advantage
skaplan@innovation-point.com
For free toolkit, email copy of receipt to: Toolkit@leapfrogging.com

26.
36
Q&A

27.
37
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