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Six Keys to Making Collaborative Innovation Successful


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Dr. Soren Kaplan provides actionable insights into how any organization can create a culture of innovation, an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. By registering for the webinar, you will get a free excerpt from his book.

His online session will give us a chance to drill into the collaborative innovation as part an overall innovation strategy. He will provide practical insights, new models and emerging best practices.

In this session you will learn:

- Organization structures that are used to bring the outside in,
- Innovation metrics that lead to innovation success,
- Reward systems that reinforce innovation culture,
- How to grow talent inside and outside the organization that grows the topline.

Published in: Business
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Six Keys to Making Collaborative Innovation Successful

  1. 1. Six Keys to Making Collaborative Innovation Successful With Soren Kaplan
  2. 2. About the Conference 2 Days, 6 Education-packed sessions
  3. 3. About Soren Kaplan Soren Kaplan Soren Kaplan is the author of two bestselling and award winning books, Leapfrogging and, recently released, The Invisible Advantage. He is an affiliated professor at USC’s Center for Effective Organizations and founder of Innovation Point. As a leading expert in disruptive innovation, innovation culture, and business model innovation, he works with Disney, NBC Universal, Kimberly-Clark, Colgate- Palmolive, Hershey, Red Bull, Medtronic, Roche, Philips, Cisco, Visa, Ascension Health, Kaiser Permanente, CSAA Insurance Group, American Nurses Association, and numerous other organizations. Soren previously led the internal strategy and innovation group at Hewlett-Packard (HP) during the roaring 1990’s in Silicon Valley and was a co-founder of iCohere, one of the first web collaboration platforms for online learning and social networking.
  4. 4. Casualties of Disruptive Innovation
  5. 5. 1. Ignored disruptive technology 2. Remained tied to old model 3. Didn’t change fast enough 4. All of the above What do these companies have in common?
  6. 6. There's no formula. If there was a formula, a lot of companies would have bought their ability to innovate. -- Tim Cook, CEO of Apple
  7. 7. • Competitive advantage is TEMPORARY • CULTURE is today’s only advantage • Every organization is UNIQUE
  8. 8. Be intentional with your innovation intent. Strategy #1
  9. 9. Define Your Innovation Strategy
  10. 10. “To improve our customers’ financial lives so profoundly they can’t imagine going back to the old way”
  11. 11. The Invisible Advantage Map
  12. 12. Create a structure for unstructured innovation Strategy #2
  13. 13. Spin Ins External Incubator Corporate Venturing (inside P&L) Connect & Develop R&D Innovation Lab / Incubator Corp Venture Capital Organizational Models for Innovation Solution Teams
  14. 14. Provide Tools of the Innovation Trade Strategy #3
  15. 15. Follow Me Homes
  16. 16. Customer Office Hours
  17. 17. Member Roundtables
  18. 18. Measure what’s meaningful Strategy #4
  19. 19. Metrics – Measure the End Game Profits from international sales up from 20% to 70%
  20. 20. Measure What’s Meaningful • Revenues from new products or services introduced in the past 3 year(s) • Revenues from products or services sold to new customer segments • Percentage of revenue coming from services versus products (or vice- versa) Revenue • Percentage of funding allotted to game changers vs. incremental innovation • Percentage of senior executives’ time focused on the future • Percentage of new innovations that comes from external sources such as partnerships Leadership • Number of ideas turned into innovation experiments • Number of teams that submit projects to innovation awards • Percentage of employees trained in the innovation process Employees • Number of projects that involve customers in the front-end innovation process • Number of new products or service ideas that come from mining social networks • Number of customers that help test and refine ideas Customers
  21. 21. Give “worthless” rewards Strategy #5
  22. 22. Rewards – Formal Rewards Should Beckon the Brand 1. Make strategic decisions 2. Continually assess how we work 3. Build efficient processes 4. Apply technology 5. Focus on speed
  23. 23. Grow people to grow the top line Innovation Culture Strategy #6
  24. 24. Rewrite the Unwritten Rules
  25. 25. Signed Book & Free Innovation Culture Toolkit http:// For free toolkit, email copy of receipt to:
  26. 26. 36 Q&A
  27. 27. 37 Don't Miss the Next Session!