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MakingOpen Innovation Work
- Going   from the Why to the How



                               www.15inno.com
                               15inno by Stefan Lindegaard at LinkedIn Groups
                               stefanlindegaard@me.com
                               Twitter: @lindegaard

Hey! Freebookson 15inno.com!
We have no choice!


Innovation is about connecting the dots


Social media is about connecting the dots
Change how we innovate


Be competitively unpredictable


Develop the right conditions and framework
“…a philosophy or a mindset that they
should embrace within their organization.

This mindset should enable their
organization to work with external input to
the innovation process just as naturally as it
does with internal input”

- Making Open Innovation Work, 2011
Partnerships, alliances, consortia, networks
   Directed




Supplier Summits, Entrepreneur Days
  Instructions
               Directive, invitational Directive, participative




      None        Suggestive, invitational            Suggestive, participative


                 Relatively few              Invitations           “Everyone”




                                                                      Credit: OVO Innovation
ARLA      COLOPLAST   GRUNDFOS      LUNDBECK


        LEGO   VESTAS NOVOZYMES
                       DONG



Cycle time, money, IPR and conservatism
media are key drivers forterm is gone in 5-7 years!
 Open innovation as a o
Hit the window - organize for fast pace, fast change


Crack the X – middle managers / leaders are key!


Build sandboxes – and learn from failure


Become better communicators (all stakeholders)
Support and facilitate business units


Expect pushback – Skeptics, legal, communication


Learn from others – not just at the start!


Make communities work!
Mindset: We are bigger than you vs fair deals


No networking culture; no innovation culture


No direction, no resources (training and time)


Don’t turn me off! (portals, legal docs, handlers)
T (Top Down): Get the executives onboard


B (Bottom Up): Get employees engaged, involved


X (Across): Middle managers is biggest challenge


O (Outside): Bring in external input, resources
No universal package –
fit to your organization
Why big companies
need small companies
#1 They live on the cutting edge!


#2 They break the rules and take more risks!


#3 They are closer to markets!


Big companies bring scale and access to markets!
Innovation strategy vs entrepreneurship (do or die!)


Speed – who understands / manages the business?


Following vs breaking rules, attitude towards risks


Driver’s seat vs back seat
Why things go wrong
#1 Trust is not established!


#2 They don’t do the homework!


#3 More focus on own gains rather than win-win!
Create simple letter of understanding that
outlines working principles for partnership
Set expectations upfront to avoid the “false
positives” mode
Don’t end up negotiating with a closed
innovation mindset
Individuals really make the difference


Stakeholder management and early wins are key


Where are the personal goals, the BHAGs?


People, first, processes next, then ideas
Holistic view: Go beyond products


Networking, communication skills


Key role is to facilitate, integrate
Direction, training, time – and courage to
leave comfort zone, experiment, be visionary!
Get in touch!

                               www.15inno.com
                               15inno by Stefan Lindegaard at LinkedIn Groups
                               stefanlindegaard@me.com
                               Twitter: @lindegaard

Hey! Freebookson 15inno.com!

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Making Open Innovation Work - presentation by Stefan Lindegaard

  • 1. MakingOpen Innovation Work - Going from the Why to the How www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Hey! Freebookson 15inno.com!
  • 2. We have no choice! Innovation is about connecting the dots Social media is about connecting the dots
  • 3. Change how we innovate Be competitively unpredictable Develop the right conditions and framework
  • 4. “…a philosophy or a mindset that they should embrace within their organization. This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input” - Making Open Innovation Work, 2011
  • 5. Partnerships, alliances, consortia, networks Directed Supplier Summits, Entrepreneur Days Instructions Directive, invitational Directive, participative None Suggestive, invitational Suggestive, participative Relatively few Invitations “Everyone” Credit: OVO Innovation
  • 6.
  • 7. ARLA COLOPLAST GRUNDFOS LUNDBECK LEGO VESTAS NOVOZYMES DONG Cycle time, money, IPR and conservatism
  • 8. media are key drivers forterm is gone in 5-7 years! Open innovation as a o
  • 9. Hit the window - organize for fast pace, fast change Crack the X – middle managers / leaders are key! Build sandboxes – and learn from failure Become better communicators (all stakeholders)
  • 10. Support and facilitate business units Expect pushback – Skeptics, legal, communication Learn from others – not just at the start! Make communities work!
  • 11. Mindset: We are bigger than you vs fair deals No networking culture; no innovation culture No direction, no resources (training and time) Don’t turn me off! (portals, legal docs, handlers)
  • 12. T (Top Down): Get the executives onboard B (Bottom Up): Get employees engaged, involved X (Across): Middle managers is biggest challenge O (Outside): Bring in external input, resources
  • 13.
  • 14. No universal package – fit to your organization
  • 15. Why big companies need small companies
  • 16. #1 They live on the cutting edge! #2 They break the rules and take more risks! #3 They are closer to markets! Big companies bring scale and access to markets!
  • 17. Innovation strategy vs entrepreneurship (do or die!) Speed – who understands / manages the business? Following vs breaking rules, attitude towards risks Driver’s seat vs back seat
  • 18. Why things go wrong
  • 19. #1 Trust is not established! #2 They don’t do the homework! #3 More focus on own gains rather than win-win!
  • 20. Create simple letter of understanding that outlines working principles for partnership
  • 21. Set expectations upfront to avoid the “false positives” mode
  • 22. Don’t end up negotiating with a closed innovation mindset
  • 23. Individuals really make the difference Stakeholder management and early wins are key Where are the personal goals, the BHAGs? People, first, processes next, then ideas
  • 24.
  • 25. Holistic view: Go beyond products Networking, communication skills Key role is to facilitate, integrate
  • 26. Direction, training, time – and courage to leave comfort zone, experiment, be visionary!
  • 27. Get in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Hey! Freebookson 15inno.com!

Editor's Notes

  1. 7 Reasons Big Companies Can’t Build Strong Relationships for Innovation
  2. Big and small differences
  3. establish benefits
  4. Big and small differences
  5. establish benefits
  6. establish benefits