1. Making Open
Innovation Work

3. “…a philosophy or a mindset that they
should embrace within their organization.
This mindset should enable their
organization to work with external input to
the innovation process just as naturally as it
does with internal input”
- Making Open Innovation Work, 2011

5. Directed
Directive, invitational Directive, participative
Instructions
None Suggestive, invitational Suggestive, participative
Relatively few Invitations “Everyone”
Credit: OVO Innovation

6. • Alliances, consortia, JVs (All)
• Facilitated Networks (Many)
• Town Hall Meetings (General Mills)
• Supplier Summits (Intuit)
• Entrepreneur Days (Intuit)
• Selected Partnerships (All)

8. It’s just innovation!

9. FMCG 3M MasterCard PHARMA
Suntory ThomsonReuters
Cycle time, money, IPR and conservatism

12. Questions and reflections

13. Big versus small – the
differences

14. #1 Culture of innovation
#2 Allocation of resources
#3 Speed of decision-making

15. Why big companies
need small companies

16. #1 They live on the cutting edge!
#2 They break the rules and take more risks!
#3 They are closer to markets!
Big companies bring scale and access to markets!

17. Why things go wrong

18. #1 Trust is not established!
#2 They don’t do the homework!
#3 More focus on own gains rather than win-win!

19. Create simple letter of understanding that
outlines working principles for partnership

20. Set expectations upfront to avoid the “false
positives” mode

21. Questions and reflections

22. Interaction and involvement are key
elements for open innovation as well as
social media.
Companies need to build strong capabilities
on this intersection if they want to out-
innovate their competitors.

23. Seed now to reap
future benefits!

24. Social Graph Interest Graph
Relationships between Expansion and contraction
individuals online of social networks around
interests and events

25. 25

26. What are the barriers
for adoption?

27. #1 What’s in it for me?
#2 Purpose is not defined!
#3 Too many digital visitors; few residents!
#4 More questions than answers!

28. Discovery: HIGH
Incubation: LOW / HIGH
Acceleration: HIGH
Internally: HIGH

30. Questions and reflections

31. People first, processes next then ideas
Executives are not the key issue (TBX)

32.  T (Top Down):Get the executives onboard and make them
personally committed to the innovation activities. Without
executive support, no change occurs.
 B (Bottom Up):Value creation begins with people, one by
one, team by team. Nothing happens unless you get the
employees engaged and involved.
 X (Across):The biggest challenges will come from middle
managers placed across the organization due to narrow focus on
own P&L.
 (O) for Outsiders:Include external sources as you move towards
open innovation.

33. People first, processes next then ideas
Executives are not the key issue (TBX)
Organizing for open innovation?

35. Direction, training and time

36. Get the book
for free on
15inno.com!
Let’sstay in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Google+: Stefan Lindegaard