Splendid Wedding provides tailored wedding packages in the UK and Italy. They deal with all aspects of wedding planning to ensure clients have their dream wedding. Packages include options for country, urban, and luxury weddings. The company's website will provide inspiration, wedding advice and galleries to engage visitors. Splendid Wedding will promote through social media, advertisements, events and affiliate marketing partnerships. They will use search engine optimization and Google AdWords to target relevant keywords and drive traffic to their website, which will be tracked using Google Analytics.

1. Splendid Wedding
Saying I DO with Style
Short Course - Introduction to
Digital Marketing.
Yesenia Hernandez
Regina Elizondo
Giacomo Villa
Elisa Fioriti

2. Introduction
Description
At Splendid Wedding, our specialty is the creation of tailored “theme” wedding
packages for couples based in the U.K.
We deal with ALL aspects of your wedding planning, and we make sure that you have
the wedding of your dreams.
Our goal is to lend our expertise to couples planning to get married in the U.K. or in
Italy, according to the style they prefer-
• We simplify the process for you using our long-established relationships with local
vendors and suppliers. Our clients have access to the best options in locations,
catering, musicians, florists, guests transport and accommodations.
• Splendid Weddings is also able to assist couples with religious and legal
requirements.
• Our team of professionals are stationed in both Italy and London and can easily be
reached anytime via phone, email or in person.
• Planning a wedding is no easy task and we are determined to make the whole
occasion memorable and stress-free for our clients. From start to finish we will
provide the best possible assistance, expert advise and creative ideas that work.
More importantly, a member of our team will be beside you during the actual
wedding day to make sure everything runs smoothly.

3. Target Market
Couples who are planning to get married:
• young couples with limited budget but with
taste and style
• professionals who work long hours, travel
often, have very full agendas, and do not
have the time to plan and organize a
wedding
• Italy lovers who would like to have their
special wedding day in an amazing location
in Tuscany or Umbria
These people tend to read the news and search for magazine articles on the web.
They also often subscribe to newsletters of companies catering to their interest, so
information reaches them. (So this is our big window to reach them!)

4. Our Value
We offer 3 different wedding style packages to meet
any kind of taste and budget:
• Country Weddings (Lovely locations and easy dress
code) – Tuscany, Umbria, U.K.
• Urban Weddings (Cheap & chic for young couples) -
London
• Luxury Weddings (Beautiful and elegant solutions) –
Venice, Lakes, U.K.

5. A Selection Of Our Services
• Unrivalled knowledge of the
area
• Wedding venues
• Catering
• Beauty & hair
• Flowers
• Photography & video
• Music & entertainment
• Accommodation
• Legal requirements
• Guest activities
• Transport & logistics
• Wedding baby sitting
• Wedding dog sitting

6. Our Website

7. Responsive Web Design

8. Our Website
– Call to action: subscribe to our newsletter; fill out a participation form,
submitting contact information in order to build a targeted database; ask for a
quote; follow us on social media
– Engage different audiences: according to the different theme Urban, Country,
Luxury
– Inspiration: links to fashion blogs, wedding magazines and articles to offer a
vast range of good tips about dressing, makeup, wedding trends
– Answer visitors questions: FAQ, ask the expert - wedding advice from experts:
register your details, write your queries/comments and we will reply to you
within 36 hours
– Galleries of our clients’ weddings as our unique and special showcase to
engage our visitors  Emotional Impact
– Wedding blog: our experts will update it with interesting articles and links
about fashion trends, pratical tips, romantic/funny ideas andinspirationl
stories.
– Stay in touch: Facebook, Pinterest, Twitter

9. Engagement & Promotion
• Brand
• Wedding blog
• Social media
• Business cards
• Advertisements
• Events
• Affiliates

10. Social Media
@splendidweddingUK

11. Advertisements

12. Wedding Expos
• National/regional exposure
• Leverages online
advertising
• Dedicated social media
• Access to email campaign
• Radio advertising
• Dedicated PR campaign
• Source of potential
affiliates

13. Pop-up Wedding

14. Buzz Marketing
• Pop-up wedding: generates visibility instantly
• Contest: media campaign over six months via facebook,
twitter and wedding expos to select two lucky couples to hold
surprise weddings for their friends and family
• Public weddings: weddings would be held in public areas in
London and Edinburgh
• Social media: events would be video taped for upload to
youtube with photos posted to facebook, twitter, pinterest
and instragram
• News coverage: invite local reporters to cover event for local
t.v./newspapers

15. Affiliate Marketing
Fashion Stationary/favours Honeymoon

16. Affiliate Marketing
• Partner with businesses offering products and services
complimentary to those offered by us
• To use our platform, affiliates agree to offer discounts to our
readers/members list
• Arrangements will be reciprocal and structured using pay per
click (PPC) – simple, transparent and easy source of revenue
• Use blog to inform readers about affiliates’ unique offering -
promotes them
• Adds value to website visitors and enhances our relationship
with customers

17. Search Engine Marketing
Getting in SplendidWedding lists online
When typing “Splendid Wedding” in Google, this is what we get:
How to get in here???

18. Search Engine Optimization
Google Adwords
• Check keyword traffic in order to create
a long tail
• High--> Medium--> Low
• Average monthly searches &
competition

19. Search Engine Optimization
Keywords with more traffic &
more competition
Keywords with low traffic & low
competition
• wedding dresses 246,00 high
• wedding invitations 74,000 high
• wedding event packages 10 high
• Desire 6,600 low
• Dreamed wedding 10 low
• Wedding theme 1300 medium
Key Phrase:
• At Splendid Wedding, our specialty is the creation of tailored theme
wedding event packages for couples based in the U.K.
• Our goal is to lend our expertise to couples planning to get married in
the U.K. or in Italy, according to their desire and their dream wedding.
• SplendidWedding 357,00 high
• Wedding ideas 27,910 medium

20. Html
• <html>
• <head>
• <title>Splendidwedding.com<title>
• <meta name="keywords" content=Splendidwedding, wedding event packages,
desire, dream wedding, theme wedding">
• <head>
• <body>
• <meta name=”description content=”At Splendid Weddings, our specialty is the
creation of tailored theme wedding event packages for couples based in UK.>
• <p>About Us <p>
• <h1>Author <h1>
• <meta name="author" content="Giacomo Villa, Elisa Fioriti, Yesenia Hernandez,
• Regina Elizondo ">
• <p>Services</p>
• <b>Saying i do with style.</b>
• <h1>Country</h1>
• <meta name =”description”content=” we offer a special Country Wedding packages>
• <body>
• <html>

21. Google Analytics
Utilize Google Analytics to check our traffic and understand our
strengths and weaknesses
• In order to improve our visibility, we need to have a look at the other
competitors' website
‒ www.splendid-weddings.com/
‒ www.splendidweddingcompany.com/
• Overview report
‒ monitor trends
‒ helps identify peaks and troughs
‒ compares this to other marketing channels
• Traffic sources report
• Shows your visit for different search engines

22. Google Analytics
• Average monthly searches
• January 2014 3.704.530 searches
• Month with more searches
• Concentrate on January
• Launch website on January or
December
• Avg. monthly searches have been
decreasing between 2013-2014
• One possible solution might be
refreshing and adding new keywords

23. Thank you