This document profiles the key characteristics of the target audiences for a film project. For the male audience, it describes their age (15-25), nationality (American/British), interests (socializing, outdoor activities like biking and rock climbing, music, eating out with friends), and personality (reckless, funny, outgoing, independent). For the female audience, it similarly outlines their age, nationality, interests (films, socializing, music, social media), and personality (independent, happy, bubbly, fun, respectable). It then suggests products and services each audience would be likely to spend money on, and types of companies that may want to advertise to each group.

1. Gender: Male
Age: 15-25
Nationality: American/British
Likes: Socialising, going out
with friends. Outdoor
activities such a biking,
football, rock climbing etc.
Listening to music, eating out
with friends and reading
Outdoor activities like hiking and skiing
books.
Personality: Reckless, funny,
outgoing and independent.
The types of book the audience
might read.
Social group
the audience
would hang
out with.

2. Gender: Female.
Age: 15-25.
Nationality: American/British.
Likes: Watching films in the
cinema/or online, socialising,
going out for meal and
drinking, listening to music on
her Phone.
Music the audience would
listen to.
Audience can relate to
characters because they
are of a similar age.
Personality: Independent,
happy, bubbly, fun and
respectable.
Audience would have a similar
social group to this.

3. Here are a few things I
think my male audience
would spend their money
on, books, dvd’s and paying
a monthly fee to watch
movies online to chill out
and relax. A phone and
laptop for socialising with
friends and listening to
their favourite music.
Equipment needed for their
outdoor activities such a
bike riding and finally a
take away such as Nandos
and alcohol for when they
go out socialising with
friends and family.

4. Here are some things
my female audience
would spend their
money on. Using
their phone to buy
music off the iTunes
store and CD’s so
they can listen to
their favourite music.
Clothes and makeup,
they can keep up to
date with the latest
trends. Cinema
tickets to go view a
new film with their
friends and
purchasing alcohol if
they go out
socialising after the
film.

5. My type of audience will attract
various different advertisers ranging
from food to electronics. Pizza Hut is
one of the food establishments people
go to eat before or after the cinema
because it is quick, easy and my target
audience are of that age where they
want something quick and advertising
my film would help with getting more
people to buy their food. Something
teens are doing now a days is viewing
movies on online sites such a Netflix, I
think they would be interested in
advertising my film because it means
more customers visiting their site.
Amazon is also another website that
allows you to buy books and films, I
think they would want to advertise my
film because my target audience have
an interest in reading books. Apple
would be attracted to my film because
my age category usually have the latest
gadgets and their products would
appeal to them.

6. For my female audience they
are going to attract makeup
companies such as M.A.C
because my female audience
take care of their appearance
therefore M.A.C would
advertise my film because
they would get girls buying
their products in return.
Clothes companies such as
Topshop and H&M will be
attracted by my audience
because they are interested in
the latest styles and fashion.
Bacardi Breezer would be
attracted to my older
audience because they go out
drinking and socialising.

7. I think that my audience would also
like a horror/thriller genre of film and
tv program such as American Horror
Story, Ravenswood and Disturbia
because they have a similar vibe to an
crime action film by creating the
tension and suspense throughout the
production. I also think they would
watch a romantic film (which have
female lead roles) because of my film
having three female characters. The
type of websites I think my audience
will use are sites such as Tumblr,
Facebook, Twitter, Instagram and
Google because they all allow you to
keep in touch, socialise with your
friends and keep everyone posted on
what they are up to.