The document discusses strategies for engaging consumers across channels using mobile technologies. It outlines how consumer behaviors have changed with the rise of mobile devices, noting that while what consumers value has remained the same, the ways they find, choose, buy and use products has evolved. New technologies like beacons, sensors and location data allow for more personalized and frictionless experiences across different points in the consumer journey. The presentation provides frameworks for developing multi-channel engagement strategies and cases of how retailers and brands are implementing these approaches.
1. The document discusses how marketing frameworks have evolved from the traditional 4 P's (product, price, place, promotion) to new models like PEER (personalize, enable, enhance, reward) to account for changes in technology and consumer behavior.
2. New technologies like mobile, social media, location services, and digital signals are transforming the consumer experience by reducing friction. This raises the bar for companies.
3. PEER strategies focus on attracting customers, enabling them to accomplish their goals, and enhancing their experience through personalization, rewards, and other approaches.
My keynote presentation from TEDxUniversityofMacedonia. Through my talk, I tried to bridge the gap between brands and consumers. My goal is to describe how hard it is for a marketer to do the right campaign to advertise a product in consumers that come from very different generations. [2018]
The document discusses emerging trends in 2011 and their effect on the digital path to purchase. It notes that shoppers are increasingly going online early in the buying cycle to gather information and make purchase decisions. It also discusses the rise of interactive TV and how tablets are increasing while laptop sales decrease. Mobile devices are beginning to replace credit cards for smaller purchases. The path to purchase has become more complex with digital and mobile influencing shopping behaviors. Marketers need to better integrate digital and mobile strategies to reach consumers throughout the purchasing process.
The document discusses consumer purchasing paths and how insights can be distilled from large amounts of digital data. It provides an example analyzing athletic footwear purchases, finding that about 1 in 3 online shoppers prefer purchasing online over stores. Both online and in-store shoppers visit brand and retailer websites for information, but their timing and purpose varies depending on where they ultimately purchase. The document recommends how brands can incentivize purchasing on their own sites at different points in the consumer journey.
2. The 6 Dimensions of Social Commerce - Mark Ellis, SyzygyLike Minds
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
Raymark | Guide: Loyalty and the Luxury ConsumerRaymark
The needs, desires and priorities of affluent customers are shifting. No longer limited to “ladies who lunch”, today’s consumers of luxury goods are a diverse mix including
demanding millennials, busy businesspeople and conservative, mature shoppers. These individuals are highly marketed-to and they have plenty of choices. Their time is of utmost value to them. Today’s consumers, especially the younger generation, value experiences over material goods: 72% of millennials would rather spend their money on experiences than on products. (JWT Worldwide)
For more information, visit www.raymark.com.
11 Trends That Will Shape Shopper Marketing In 2018John Andrews
This document summarizes 11 shopper marketing trends that will shape 2018. Key trends include: 1) Traditional advertising is becoming less effective due to noise and people ignoring ads; 2) Voice assistants like Alexa will become common and further reduce product choices; 3) Retailers like Amazon are becoming major media companies; 4) Shoppers now control relationships with brands and have more information; 5) Shopping behavior is shifting from stores to products coming to consumers through various channels. Content will remain important to engage shoppers.
1. The document discusses how marketing frameworks have evolved from the traditional 4 P's (product, price, place, promotion) to new models like PEER (personalize, enable, enhance, reward) to account for changes in technology and consumer behavior.
2. New technologies like mobile, social media, location services, and digital signals are transforming the consumer experience by reducing friction. This raises the bar for companies.
3. PEER strategies focus on attracting customers, enabling them to accomplish their goals, and enhancing their experience through personalization, rewards, and other approaches.
My keynote presentation from TEDxUniversityofMacedonia. Through my talk, I tried to bridge the gap between brands and consumers. My goal is to describe how hard it is for a marketer to do the right campaign to advertise a product in consumers that come from very different generations. [2018]
The document discusses emerging trends in 2011 and their effect on the digital path to purchase. It notes that shoppers are increasingly going online early in the buying cycle to gather information and make purchase decisions. It also discusses the rise of interactive TV and how tablets are increasing while laptop sales decrease. Mobile devices are beginning to replace credit cards for smaller purchases. The path to purchase has become more complex with digital and mobile influencing shopping behaviors. Marketers need to better integrate digital and mobile strategies to reach consumers throughout the purchasing process.
The document discusses consumer purchasing paths and how insights can be distilled from large amounts of digital data. It provides an example analyzing athletic footwear purchases, finding that about 1 in 3 online shoppers prefer purchasing online over stores. Both online and in-store shoppers visit brand and retailer websites for information, but their timing and purpose varies depending on where they ultimately purchase. The document recommends how brands can incentivize purchasing on their own sites at different points in the consumer journey.
2. The 6 Dimensions of Social Commerce - Mark Ellis, SyzygyLike Minds
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
Raymark | Guide: Loyalty and the Luxury ConsumerRaymark
The needs, desires and priorities of affluent customers are shifting. No longer limited to “ladies who lunch”, today’s consumers of luxury goods are a diverse mix including
demanding millennials, busy businesspeople and conservative, mature shoppers. These individuals are highly marketed-to and they have plenty of choices. Their time is of utmost value to them. Today’s consumers, especially the younger generation, value experiences over material goods: 72% of millennials would rather spend their money on experiences than on products. (JWT Worldwide)
For more information, visit www.raymark.com.
11 Trends That Will Shape Shopper Marketing In 2018John Andrews
This document summarizes 11 shopper marketing trends that will shape 2018. Key trends include: 1) Traditional advertising is becoming less effective due to noise and people ignoring ads; 2) Voice assistants like Alexa will become common and further reduce product choices; 3) Retailers like Amazon are becoming major media companies; 4) Shoppers now control relationships with brands and have more information; 5) Shopping behavior is shifting from stores to products coming to consumers through various channels. Content will remain important to engage shoppers.
It's All About Me: How Metro Is Personalizing Its Way To Growthdunnhumby
Metro is personalizing its customer engagement strategy to drive loyalty and growth. It has launched a new rewards program called "Metro & Moi" in Quebec and is better leveraging its existing coalition program in Ontario. Metro is using customer data from its partnership with dunnhumby to personalize communications, promotions, and store operations. Its goal is to shift from multi-channel to omni-channel engagement to provide a more seamless customer experience across all touchpoints.
The document discusses customer loyalty in the digital age. It notes that the rise of disruptive technologies has challenged brands to engage consumers. To maintain loyalty, brands must redesign programs to suit connected consumers who value relationships, authenticity, and novelty. The consumer decision journey has changed, requiring brands to enhance the customer experience. Successful loyalty programs address consumer expectations, build trust, ensure satisfaction, and foster a sense of belonging with the brand. They must balance what consumers want from programs with business objectives like increased revenue and customer retention.
Are Your CPG Brands Maximizing the Return on Your Digital Investment?dunnhumby
CPG manufacturers have invested millions of dollars in their brand websites and social media presence, yet they struggle to show how their digital marketing investments are influencing brand purchases in stores.
Accenture, comScore and dunnhumbyUSA presented their groundbreaking study on the link between consumers’ usage of brand websites and their brand purchases in retail stores at the 2012 LEAD Marketing Conference in Chicago.
Presentation on social marketing, mobile marketing, local marketingMd. Sohag Miah
Walmart uses various social media platforms like Facebook, Twitter, Pinterest and mobile applications to engage customers and promote its products and services. It has a large physical retail footprint in addition to its online presence. Walmart strives to make its website and mobile experiences easy to use through features like personalized recommendations, consistent design, and optimized product pages. It accepts several payment methods and implements security measures like passwords, encryption, and access controls to protect customer information and payments.
This white paper is focused around the way companies are redesigning their approach to loyalty, as traditional rewards programs fail to address customer expectations in terms of convenience, speed, and relevance.
In a world where we are always logged in and customer loyalties can switch with a few taps on a mobile phone, leading brands are rethinking the entire experience they deliver to their most loyal customers, in order to make repeat purchases a habit.
Our research, based on an analysis of 40 leading brands, examines how experiences designed to increase loyalty are evolving now and into the future.
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. Across categories, most common in-store mobile activities are price comparisons and finding store information. The implications are that mobile is integral to shopping, and retailers should meet shoppers' needs by providing product information on mobile.
This document discusses factors that influence consumer behavior and how understanding consumer behavior can help with marketing. It provides 3 key points:
1) Various personal, social, and economic factors can influence how consumers make purchasing decisions. Marketers need to understand what motivates consumers' choices.
2) There are different types of consumer purchasing behaviors that marketers should be aware of, such as complex purchases, dissonance-reducing behaviors, habitual behaviors, and variety-seeking behaviors.
3) Understanding patterns in consumers' purchasing locations, times, frequencies, and methods can provide useful insights for marketers. Effective consumer segmentation is important for customizing marketing strategies.
The New Commerce Conference: The Omni-channel ImperativeCatalyst
Presentation:
The Age of Omni-Commerce & What It Means for Marketing Strategies
Welcome to the age of omni-commerce. From Google to Amazon, and from Instagram to Instacart, commerce is happening all around us. It is ubiquitous and omni-present. What does this mean for brands?
It means that omni-channel strategies are more critical than ever. Join this presentation as we size up the omni-channel opportunity and share tips for planning and activating an effective omni-channel program.
You’ll discover how to capitalize on commerce opportunities across search, social, retail media, and emerging programmatic channels like connected TV, audio, digital out-of-home, and more.
Panel:
Less Silos, More Symbiosis: Omni-Channel Strategies to Drive In-Store & Ecomm Sales
Many marketers take separate and siloed approaches to in-store and ecommerce marketing. It’s time to rethink this approach. As the digital ecosystem continues to drive purchase behavior across in-store and ecommerce, brands must identify and capitalize on synergies across online and in-store.
Join our panel discussion to learn how to get started. You’ll hear from commerce experts as they discuss their omni-channel journeys and share how they’ve broken down silos to drive better performance both online and in-store.
Your shoppers are evolving, is your shopper marketing? Right now you can connect offline and online advertising to create immersive shopper experiences and increase sales. We will explain how retail has become the foundation for data-driven shopper marketing and how smart marketers are leveraging this to execute true omni-channel campaigns. You’ll receive actionable insights and strategies that will help you take your marketing to the next level.
Introduction to Brand Management. What are Brands? Why are they important to customers and firms? How do you create a brand? What are the important brand metrics?
3x3 Insights - The Digital Transformation of Alcohol Retail3x3 Insights
-- Thriving in Today's Beverage Alcohol Marketplace --
The Colorado Licensed Beverage Associated hosted its first education seminar on August 1st from 2pm to 5pm. During this event, we discussed the changes happening across alcohol retail and ways you can compete for customers.
This presentation, by 3x3 Insights, discusses The Digital Transformation of Alcohol Retail.
1) MENA consumers, especially in the UAE, are among the most connected globally, spending significant time daily on social media and using multiple devices.
2) Researching products online and purchasing offline is common, and showrooming has become a widespread practice.
3) Consumers heavily rely on peer reviews and opinions when making purchase decisions, more so than expert opinions.
4) To better serve digitally savvy customers, businesses need to create seamless omni-channel experiences, equip salespeople with digital tools, and customize experiences based on consumer profiles and behaviors.
Social Commerce - Warren Knight, Social Commerce ExpertPerformanceIN
The document discusses how social commerce is changing consumer buying habits through social media platforms and embedded stores on sites like Facebook. It outlines different social commerce tactics like group buying, flash sales, affiliate networks, and refer-a-friend programs. It also discusses how social media interactions can influence search rankings and provides tips for retailers on integrating social media and mobile commerce strategies.
The document provides information about mobile marketing and coupons, including:
- Mobile coupons allow engagement with consumers throughout the purchasing process.
- Benefits of mobile coupons include portability, immediacy, relevance, lower costs, and measurability.
- A proposed mobile deals app/website called MobiDeals is described that would allow businesses to create mobile coupons and consumers to search and redeem coupons.
Real-Time Location-Based Marketing Strategies for the HolidaysBrandify
Brandify's CEO Manish Patel and immr's Dr. Phil Hendrix team up with Street Fight to discuss the removal of frictions on the path to purchase and real-time connections with local customers this holiday season.
This document discusses different approaches to studying consumer behavior. It begins by explaining the managerial approach, which views consumer behavior as an applied social science to develop marketing strategies. It focuses on individual consumers, their attitudes, perceptions, demographics, and thought processes. There are risks to this approach if it overemphasizes rationality or focuses too much on purchases over consumption. The document then discusses the holistic approach, which views consumer behavior as a legitimate social science focus without direct application to marketing. This approach is more macro-level, focusing on how environmental and cultural factors influence consumption behaviors on a societal level. It emphasizes the symbolic and social aspects of consumption experiences over just purchases.
Would the Real Mobile Wallet Please Stand Up?Phil Hendrix
This document summarizes a presentation on mobile wallets and payments. It discusses key drivers for adoption of mobile payments like ease of use and value for consumers and merchants. Unique benefits of mobile payments are highlighted like visual authentication and digital receipts. Frameworks for mobile commerce are presented, including PEERS (Personalize, Enable, Enhance, Reward), layers of location, and metaphors for mobile. The importance of data for powering mobile commerce is discussed. Metrics for evaluating mobile strategies are provided. The presenter is introduced as a research consultant and analyst focusing on emerging technologies like mobile and implications for business.
Mobile Commerce: "Will the Real Mobile Wallet Please Stand Up (or at least St...iMedia Connection
This document summarizes a presentation on mobile wallets and payments. It discusses key drivers for adoption of mobile payments like ease of use and value for consumers and merchants. Unique benefits of mobile payments are highlighted like visual authentication and digital receipts. Frameworks for mobile commerce are presented, including PEERS (Personalize, Enable, Enhance, Reward), layers of location, and metaphors for mobile. The importance of data for powering mobile commerce is discussed. Metrics for evaluating mobile strategies are provided. The presenter is introduced as a research consultant and analyst focusing on emerging technologies like mobile and implications for business.
Surfing the Big Data waves - Don't forget your brandingbpost
The document discusses new trends in marketing driven by big data sources like social media, mobile sensors, and digital data. It emphasizes that companies must adapt their marketing strategies to make use of diverse data sources and provide personalized, omni-channel experiences to customers. Several challenges are also discussed, such as how to gain customer trust in banking, engage patients in healthcare, and differentiate in retail through mobile and online experiences.
It's All About Me: How Metro Is Personalizing Its Way To Growthdunnhumby
Metro is personalizing its customer engagement strategy to drive loyalty and growth. It has launched a new rewards program called "Metro & Moi" in Quebec and is better leveraging its existing coalition program in Ontario. Metro is using customer data from its partnership with dunnhumby to personalize communications, promotions, and store operations. Its goal is to shift from multi-channel to omni-channel engagement to provide a more seamless customer experience across all touchpoints.
The document discusses customer loyalty in the digital age. It notes that the rise of disruptive technologies has challenged brands to engage consumers. To maintain loyalty, brands must redesign programs to suit connected consumers who value relationships, authenticity, and novelty. The consumer decision journey has changed, requiring brands to enhance the customer experience. Successful loyalty programs address consumer expectations, build trust, ensure satisfaction, and foster a sense of belonging with the brand. They must balance what consumers want from programs with business objectives like increased revenue and customer retention.
Are Your CPG Brands Maximizing the Return on Your Digital Investment?dunnhumby
CPG manufacturers have invested millions of dollars in their brand websites and social media presence, yet they struggle to show how their digital marketing investments are influencing brand purchases in stores.
Accenture, comScore and dunnhumbyUSA presented their groundbreaking study on the link between consumers’ usage of brand websites and their brand purchases in retail stores at the 2012 LEAD Marketing Conference in Chicago.
Presentation on social marketing, mobile marketing, local marketingMd. Sohag Miah
Walmart uses various social media platforms like Facebook, Twitter, Pinterest and mobile applications to engage customers and promote its products and services. It has a large physical retail footprint in addition to its online presence. Walmart strives to make its website and mobile experiences easy to use through features like personalized recommendations, consistent design, and optimized product pages. It accepts several payment methods and implements security measures like passwords, encryption, and access controls to protect customer information and payments.
This white paper is focused around the way companies are redesigning their approach to loyalty, as traditional rewards programs fail to address customer expectations in terms of convenience, speed, and relevance.
In a world where we are always logged in and customer loyalties can switch with a few taps on a mobile phone, leading brands are rethinking the entire experience they deliver to their most loyal customers, in order to make repeat purchases a habit.
Our research, based on an analysis of 40 leading brands, examines how experiences designed to increase loyalty are evolving now and into the future.
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. Across categories, most common in-store mobile activities are price comparisons and finding store information. The implications are that mobile is integral to shopping, and retailers should meet shoppers' needs by providing product information on mobile.
This document discusses factors that influence consumer behavior and how understanding consumer behavior can help with marketing. It provides 3 key points:
1) Various personal, social, and economic factors can influence how consumers make purchasing decisions. Marketers need to understand what motivates consumers' choices.
2) There are different types of consumer purchasing behaviors that marketers should be aware of, such as complex purchases, dissonance-reducing behaviors, habitual behaviors, and variety-seeking behaviors.
3) Understanding patterns in consumers' purchasing locations, times, frequencies, and methods can provide useful insights for marketers. Effective consumer segmentation is important for customizing marketing strategies.
The New Commerce Conference: The Omni-channel ImperativeCatalyst
Presentation:
The Age of Omni-Commerce & What It Means for Marketing Strategies
Welcome to the age of omni-commerce. From Google to Amazon, and from Instagram to Instacart, commerce is happening all around us. It is ubiquitous and omni-present. What does this mean for brands?
It means that omni-channel strategies are more critical than ever. Join this presentation as we size up the omni-channel opportunity and share tips for planning and activating an effective omni-channel program.
You’ll discover how to capitalize on commerce opportunities across search, social, retail media, and emerging programmatic channels like connected TV, audio, digital out-of-home, and more.
Panel:
Less Silos, More Symbiosis: Omni-Channel Strategies to Drive In-Store & Ecomm Sales
Many marketers take separate and siloed approaches to in-store and ecommerce marketing. It’s time to rethink this approach. As the digital ecosystem continues to drive purchase behavior across in-store and ecommerce, brands must identify and capitalize on synergies across online and in-store.
Join our panel discussion to learn how to get started. You’ll hear from commerce experts as they discuss their omni-channel journeys and share how they’ve broken down silos to drive better performance both online and in-store.
Your shoppers are evolving, is your shopper marketing? Right now you can connect offline and online advertising to create immersive shopper experiences and increase sales. We will explain how retail has become the foundation for data-driven shopper marketing and how smart marketers are leveraging this to execute true omni-channel campaigns. You’ll receive actionable insights and strategies that will help you take your marketing to the next level.
Introduction to Brand Management. What are Brands? Why are they important to customers and firms? How do you create a brand? What are the important brand metrics?
3x3 Insights - The Digital Transformation of Alcohol Retail3x3 Insights
-- Thriving in Today's Beverage Alcohol Marketplace --
The Colorado Licensed Beverage Associated hosted its first education seminar on August 1st from 2pm to 5pm. During this event, we discussed the changes happening across alcohol retail and ways you can compete for customers.
This presentation, by 3x3 Insights, discusses The Digital Transformation of Alcohol Retail.
1) MENA consumers, especially in the UAE, are among the most connected globally, spending significant time daily on social media and using multiple devices.
2) Researching products online and purchasing offline is common, and showrooming has become a widespread practice.
3) Consumers heavily rely on peer reviews and opinions when making purchase decisions, more so than expert opinions.
4) To better serve digitally savvy customers, businesses need to create seamless omni-channel experiences, equip salespeople with digital tools, and customize experiences based on consumer profiles and behaviors.
Social Commerce - Warren Knight, Social Commerce ExpertPerformanceIN
The document discusses how social commerce is changing consumer buying habits through social media platforms and embedded stores on sites like Facebook. It outlines different social commerce tactics like group buying, flash sales, affiliate networks, and refer-a-friend programs. It also discusses how social media interactions can influence search rankings and provides tips for retailers on integrating social media and mobile commerce strategies.
The document provides information about mobile marketing and coupons, including:
- Mobile coupons allow engagement with consumers throughout the purchasing process.
- Benefits of mobile coupons include portability, immediacy, relevance, lower costs, and measurability.
- A proposed mobile deals app/website called MobiDeals is described that would allow businesses to create mobile coupons and consumers to search and redeem coupons.
Real-Time Location-Based Marketing Strategies for the HolidaysBrandify
Brandify's CEO Manish Patel and immr's Dr. Phil Hendrix team up with Street Fight to discuss the removal of frictions on the path to purchase and real-time connections with local customers this holiday season.
This document discusses different approaches to studying consumer behavior. It begins by explaining the managerial approach, which views consumer behavior as an applied social science to develop marketing strategies. It focuses on individual consumers, their attitudes, perceptions, demographics, and thought processes. There are risks to this approach if it overemphasizes rationality or focuses too much on purchases over consumption. The document then discusses the holistic approach, which views consumer behavior as a legitimate social science focus without direct application to marketing. This approach is more macro-level, focusing on how environmental and cultural factors influence consumption behaviors on a societal level. It emphasizes the symbolic and social aspects of consumption experiences over just purchases.
Would the Real Mobile Wallet Please Stand Up?Phil Hendrix
This document summarizes a presentation on mobile wallets and payments. It discusses key drivers for adoption of mobile payments like ease of use and value for consumers and merchants. Unique benefits of mobile payments are highlighted like visual authentication and digital receipts. Frameworks for mobile commerce are presented, including PEERS (Personalize, Enable, Enhance, Reward), layers of location, and metaphors for mobile. The importance of data for powering mobile commerce is discussed. Metrics for evaluating mobile strategies are provided. The presenter is introduced as a research consultant and analyst focusing on emerging technologies like mobile and implications for business.
Mobile Commerce: "Will the Real Mobile Wallet Please Stand Up (or at least St...iMedia Connection
This document summarizes a presentation on mobile wallets and payments. It discusses key drivers for adoption of mobile payments like ease of use and value for consumers and merchants. Unique benefits of mobile payments are highlighted like visual authentication and digital receipts. Frameworks for mobile commerce are presented, including PEERS (Personalize, Enable, Enhance, Reward), layers of location, and metaphors for mobile. The importance of data for powering mobile commerce is discussed. Metrics for evaluating mobile strategies are provided. The presenter is introduced as a research consultant and analyst focusing on emerging technologies like mobile and implications for business.
Surfing the Big Data waves - Don't forget your brandingbpost
The document discusses new trends in marketing driven by big data sources like social media, mobile sensors, and digital data. It emphasizes that companies must adapt their marketing strategies to make use of diverse data sources and provide personalized, omni-channel experiences to customers. Several challenges are also discussed, such as how to gain customer trust in banking, engage patients in healthcare, and differentiate in retail through mobile and online experiences.
The document discusses consumer online shopping behavior with reference to Flipkart. It covers how consumers prefer to receive product information, the different types of buying behaviors, and factors that influence consumer decisions. Marketers play an important role in marketing programs by conducting research, designing strategies, and advertising. Measuring post-purchase behavior and ensuring positive customer experiences are also discussed. The effects of the COVID-19 pandemic on e-commerce are addressed, along with trends that will shape the future of online shopping.
1. The document discusses how the classic economic model of consumer behavior as rational actors seeking to maximize benefits is an oversimplification and does not account for variability and irrationality in consumer decision making.
2. It then outlines the traditional linear consumer purchase process model involving problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.
3. However, it notes that the modern consumer decision journey is non-linear with multiple touchpoints of influence from various sources, requiring marketers to engage consumers throughout the process through two-way conversations to build loyalty.
The document discusses key topics in marketing including why marketing is important, changes in marketing trends over time, and future trends in marketing. Some of the main points covered include:
- Marketing is crucial for business success as it introduces products/services to potential customers and drives sales. Without marketing, customers would not know about a business's offerings.
- Marketing trends have evolved with changes like population growth, expanded media channels, and increased global competition forcing brands to market across borders.
- The traditional 4Ps marketing model of product, place, price, and promotion has been replaced by a new 4Es model focusing on experience, everywhere, exchange, and evangelism.
- Future marketing trends discussed include transparency marketing
This document outlines 9 key trends that will influence future consumers and retailers: 1) Advancements in mobile phones like augmented reality and holograms, 2) Increased transparency through online reviews and comparisons, 3) "Retail-tainment" through more engaging consumer experiences, 4) Integration of online and offline shopping, 5) Individual customization of products, 6) Support for local communities and suppliers, 7) Focus on ethics and environmental sustainability, 8) Growth of self-service technologies, 9) Applications of technologies like RFID, digital displays, and social media. Retailers must adapt to these trends by providing the best consumer experience both online and in-store.
The document is a study by Catalyst and Kantar on the state of ecommerce in 2021. It analyzes survey responses from 500 online shoppers and 200 industry professionals to provide insights into evolving shopper expectations, the importance of integrating retail, search, and social strategies across platforms, and how leading companies are adapting their strategies in response. Key findings include that shoppers prioritize convenience over price, use multiple online touchpoints for research and discovery, and expect a seamless omnichannel experience. The study recommends brands break down silos, optimize product pages, and partner with retailers to measure success beyond just return on ad spend.
This document provides an introduction to multi-channel retailing. It discusses how new technologies like mobile, tablets, and touchscreens are allowing retailers to connect with customers through multiple channels. The document is divided into chapters that discuss the benefits of multi-channel retailing and how specific technologies like tablets, mobile, and touchscreens can be used as part of a multi-channel strategy. It also discusses how an omni-channel approach can create a seamless shopping experience for customers.
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
1. The document discusses recent trends in the retail industry, including the rise of omnichannel retailing, increasing online shopping and mobile payments, and a focus on personalized customer experiences.
2. Key trends include increasing consumer interconnectivity and demand for individualized experiences, as well as the growth of social media and data collection about customers.
3. Retailers face issues around managing large amounts of customer data while respecting privacy, and need to listen to consumers through multiple new channels to understand changing needs and spot trends.
This document outlines the agenda for a workshop on shopper marketing. The workshop will cover: 1) Defining shopper marketing and how it has evolved from a focus on advertising to understanding shoppers, 2) Examining the retailer perspective, 3) Distinguishing shoppers from consumers, 4) Shopper ergonomics and behavior, 5) Best practices in shopper marketing, and 6) Shopper research. Shopper marketing aims to influence purchasing decisions made at the point of sale by understanding shoppers and using marketing strategies accordingly.
(1) The consumer decision journey has evolved from a linear to a non-linear process with multiple touchpoints and influences. Consumers are actively seeking information from various sources rather than passively receiving marketing messages.
(2) Marketers must align their efforts across all touchpoints of the consumer journey, including consideration, evaluation, purchase and post-purchase. They need to engage in two-way conversations and build loyalty through the customer experience.
(3) The proliferation of digital channels has created more "noise" that marketers must break through. They need new ways to get their brands considered initially and then systematically manage word-of-mouth.
Similar to Track A: "M-Commerce Strategies for Omni-Channel Consumer Engagement" (20)
The document discusses how combining creative and data-driven marketing can improve engagement and make marketing more data-driven. It advocates using data and insights, not just data, to inform marketing strategies. Examples are given of how predictive modeling for Lenovo improved various metrics like engagement, click-through rate, and qualified leads. The discussion also touches on validating marketing success by analyzing relevant metrics.
MGM Resorts International aims to use social media and content strategy to engage customers and drive business. Their mission is to create an enjoyable experience for visitors from around the world. By producing high-quality, credible content at scale across social platforms, MGM Resorts hopes to stand out amongst other brands and competitors.
In 2013, Anheuser-Busch InBev set a vision to become the best consumer packaged goods company in digital. To achieve this, they built dedicated digital teams to support marketing, trade, and technology. They adopted a test-and-learn mindset of 70% established ideas, 20% experimental ideas, and 10% innovative ideas. Through this approach, they have successfully innovated in emerging media platforms, new commerce channels, content co-creation, and the connected home by challenging partners to innovate with them.
Brands that create memorable customer experiences that matter in people's lives on a daily basis will be the most relevant brands. As experience becomes the new brand differentiator, companies must design experiences that satisfy customers through every interaction on any channel. While most mobile users are still undecided when shopping online, ensuring easy access to useful information is important for building trust in a brand.
This document discusses how to become better storytellers by recognizing signals from media data about customers. It recommends understanding customers' passions and behaviors by analyzing who they are, where they are located, and what motivates them. The key is then using this data insight to create and capitalize on compelling stories through targeted media. The summary is in 3 sentences as requested.
Marketers should think like movie producers by using storytelling techniques in their work. Stories are at the heart of marketing. Following a three-act structure, building better characters, and knowing the medium are important for becoming better storytellers. Marketers should also understand what audiences want, such as access, information and entertainment. An effective strategy is taking an episodic approach where a campaign story is told over time through multiple videos and interactions, allowing for more engagement with the audience and responding to ongoing conversations.
1. The document discusses the importance of inclusion and engagement for all talent within an organization.
2. It recommends that when talent comes to work they should understand their basic responsibilities, goals, values, performance reviews, and communication from leadership.
3. People want to work at companies that offer professional development, stretch assignments, mentorship, career management, and a fair and inclusive work environment.
The document summarizes an initiative called i'mPART that aims to promote diversity in the advertising, media, and marketing industries. It was created to raise awareness of the benefits of diversity and bring professionals together around increasing diversity. The initiative focuses on promoting, attracting, retaining, and training diverse talent. It has raised nearly $2 million to support its mission through the MEDIACTION fundraiser.
These bits of software, strategic thinking and experimental attitude are combined with pieces of hardware and varying skills to create and surprise. The goal is to create something innovative and valuable. A world of bits and pieces is always changing, as are we.
The document discusses concepts from cognitive neuroscience including working memory, long term memory, and episodic memory. It provides diagrams of models of working memory that include components like the central executive, visuospatial sketchpad, phonological loop, and sensory buffers. It also shares a quote about how human beings have a large storage capacity for episodic memories of things we pay attention to without intending to memorize. The document promotes learning more about storyscaping techniques on the provided website.
This document discusses several topics related to digital marketing including automation of processes and collaboration with partners, advanced targeting and programmatic media buying, issues with ad blocking and brand safety, measurement and attribution of marketing campaigns, challenges facing marketing agencies, and the importance of talent.
Brian Wong, CEO of Kiip, discusses how the company is engaging consumers in "connected moments" by rewarding them for achievements and behaviors in mobile apps and through connectivity. Kiip has logged over 2 billion moments with 150 million devices globally. Wong describes how moments can be used for media, CRM/loyalty programs, and data. He provides a case study of how Campari used moments to increase brand consideration through in-app rewards. Wong envisions taking moments to the next level by better defining audiences, moments, and the value exchange between brands and consumers.
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1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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Track A: "M-Commerce Strategies for Omni-Channel Consumer Engagement"
1. MODERATOR
Mark Coffey
SVP of Brand Development
Rue La La
Master Track A
“M-Commerce Strategies for Omni-Channel
Consumer Engagement”
Dan Kersten
Senior Professional
Promotions Marketing
Kimberly-Clark
@kerstennolimits
@phil_hendrix
Dr. Phil Hendrix
Founder & Director
immr
@mcoffey
7. title
“title”
Text here
Text here
Text here
@twittername
22%
Moms of young children spend
on their smartphones every month than
the average millennial
more time
AOL Advertising Blog
Moms are connected…
8. title
“title”
Text here
Text here
Text here
@twittername
Moms use mobile for search…
Overall Growth in Searches by Device in the Maternity and New Parent Category
Google Search Insights 2014
9. title
“title”
Text here
Text here
Text here
@twittername
Mom gets the word out…
48%
Moms are social
and influence other moms
through social media networks
and games
more than the average adult
AOL Advertising Blog
10. title
“title”
Text here
Text here
Text here
@twittername
Mom is using mobile to shop…
68%
When it comes to shopping, moms use their phone to
build shopping lists, compare features and price, decide
where to shop, and to find coupons and deals.
of these engagements happen in home
AOL Advertising Blog
13. title
“title”
Text here
Text here
Text here
@twittername
One solution, in a fractured coupon environment…
Mobile Search Mobile CouponMobile Search Mobile Landing Page Mobile Coupon
14. title
“title”
Text here
Text here
Text here
@twittername
The power is in the data…
Customer:
Jenny – Prefers Mobile
Initial
Engagement:
Paid Search Keyword:
Huggies Diapers
Social Influence:
Consumer Brand Device Print Date Barcode Retailer
Jenny@gmail.com Huggies iPhone 11/12/12 16929468 Walmart
Jenny@gmail.com Huggies PC 1/2/13 16930194 CVS
Jenny@gmail.com
Pullups iPhone 12/2/13 2661821 Kroger
Jenny@gmail.com
Pullups Tablet 12/2/13 2661899 Kroger
Jenny@gmail.com
Goodnites PC 9/03/14 3571311 Walmart
Purchases:
16. 16
www.immr.org
1 (770) 612-1488
phil.hendrix@immr.org | @phil_hendrix
Presented at iMedia Commerce Summit – Salt Lake City, UT
June 24, 2014
Dr. Phil Hendrix
Director, immr and Analyst, Gigaom Research
Longer version available at www.immr.org/engaging-connected-consumers-across-channels.pdf
Strategies for Engaging
Connected Consumers across Channels
22. 22
Digital Shelf – Extends Retailers’/Brands’ Presence
22
THE DIGITAL SHELF
Source: Why the Digital Shelf is Vital for Brands and Retailers, Dr. Phil Hendrix, immr
23. 23
Mobile Devices – Made for Shopping
23
MOBILE DEVICES
Source: Democratizing the Shoppable Web, Dr. Phil Hendrix, immr
24. 24
Mobile Shopping Apps – Proliferating
24
MOBILE SHOPPING APPS
Source: Democratizing the Shoppable Web, Dr. Phil Hendrix, immr
Categories of Shopping Apps
Retailer Apps
Marketplace Apps
Search Engines
Comparison Shopping Apps
Specialty Shopping Apps
Local and Location-based Apps
Deal and Coupon Apps
Loyalty and Reward Apps
Shopping Tools
30. 30
Mobile – The New “Remote” in Consumers’ Lives
Then… Now…
30
31. 31
Wrobleski’s Theorem
“Everything that can be connected to the Internet, will be”
Speech
Recognition
Image
Recognition
Source: recognize.im
Beacons
Sensors
Real-time Interactions and Feedback
31
32. 32
Location and Context – From Macro to Micro
32
Macro-
Location
Micro-
Location
Source: 8 Layers of Location, Dr. Phil Hendrix, immr
8 LAYERS OF LOCATION
43. 43 Source: Raising the Bar – How Leading Companies are Boosting Customer Loyalty with Mobile and PEER Strategies, Dr. Phil Hendrix, immr
Personalize
Leverage data about consumers and their context to
increase the relevance, timeliness and value of
communications, offers and customer experiences
Enable
Help customers complete tasks and accomplish their
goals by minimizing the risk, time, and effort as they shop,
compare, purchase and use products
Enhance
Surprise and delight customers by anticipating and helping
them fulfill functional requirements, emotional needs and
aspirations
Reward
Using feedback, encouragement, rewards and social
influence, reinforce customers as they engage in
behaviors that are mutually beneficial
PEER STRATEGIES DEFINED
49. 49
Personalizing requires knowing…
What I (Don’t)
Like
What I (Don’t)
Like
Who I am…Who I am…
Where I amWhere I am
What’s
Nearby
What’s
Nearby
What’s going
On
What’s going
On
What I
respond to
What I
respond to
What I’ve
bought
What I’ve
bought
Where
I’ve been
Where
I’ve been What
I need
What
I need
Where
I’m going
Where
I’m going
49
50. 50
Opportunities for Retailers and Brands
Consumer
Journey
Consumer Needs
Find
Choose
Buy
Consume
Minimize
Frictions
Minimize
Frictions
Enable
Shoulds
Enable
Shoulds
Maximize
Wants
Maximize
Wants
Roles†
Roles†
†
Source: Raising the Bar – How Leading Companies are Boosting Customer Loyalty with Mobile and PEER Strategies, Dr. Phil Hendrix
50
51. 51
The 6 Disciplines of Innovation
Democratizing the Shoppable Web
Why the Digital Shelf is Vital for Brands and Retailers
Which Mobile Shopping Apps Do Consumers Value Most?
If Shopping is Broken, Can Mobile Fix it?
Drive Revenue and Customer Loyalty by Engaging Mobile and Social Consumers
Engaging Connected Consumers – Strategies for Brands, Retailers and Local Businesses†
Raising the Bar – Mobile and Customer Loyalty
Social + Location + Mobile: SoLoMo Analytics and the Transformation of Shopping
How Consumers Are Using Local Search
Mobilizing the Enterprise with Custom Mobile Solutions: Pt. 1 and 2
The Promise of Hyperlocal: Opportunities for Publishers and Developers
Tuning into Consumers’ Digital Signals
How SoLoMo is Empowering Consumers, Transforming
Shopping, and Disrupting Advertising and Retailing
Location – the Epicenter of Mobile Innovation
The 6 Disciplines of Innovation
Democratizing the Shoppable Web
Why the Digital Shelf is Vital for Brands and Retailers
Which Mobile Shopping Apps Do Consumers Value Most?
If Shopping is Broken, Can Mobile Fix it?
Drive Revenue and Customer Loyalty by Engaging Mobile and Social Consumers
Engaging Connected Consumers – Strategies for Brands, Retailers and Local Businesses†
Raising the Bar – Mobile and Customer Loyalty
Social + Location + Mobile: SoLoMo Analytics and the Transformation of Shopping
How Consumers Are Using Local Search
Mobilizing the Enterprise with Custom Mobile Solutions: Pt. 1 and 2
The Promise of Hyperlocal: Opportunities for Publishers and Developers
Tuning into Consumers’ Digital Signals
How SoLoMo is Empowering Consumers, Transforming
Shopping, and Disrupting Advertising and Retailing
Location – the Epicenter of Mobile Innovation
Download reports @ www.immr.org
IMMR REPORTS
53. 53
www.immr.org
1 (770) 612-1488
phil.hendrix@immr.org | @phil_hendrix
Presented at iMedia Commerce Summit – Salt Lake City, UT
June 24, 2014
Dr. Phil Hendrix
Director, immr and Analyst, Gigaom Research
www.immr.org/engaging-connected-consumers-across-channels.pdf
Strategies for Engaging
Connected Consumers across Channels
Editor's Notes
Moms of young kids spend so much time on their phones that mobile may be the first place they are exposed to new brands and products, especially as it relates to their kids. Today’s generation of new parents are full of questions and are looking to the web for answers and are using their mobile phone to do so.
In fact, more than half (56%) of searches related to maternity on Google are now done on mobile.
As we all know, mobile use has grown across the board, particularly amongst new parents.
Mobile searches related to babies and parenting have grown 25% since 2013 (Google Data).
Searches about baby development were 72% mobile in Q1 of this year (Google Data).
Since mom is a huge influencer, we provide opportunities for mom to spread the word about her experience with our brands’ on both mobile and desktop. We entice mom to share our products with her friends with incentivized offers and rewards across all of our brands.
With this in mind, we gear all of our acquisition and loyalty promotions with a mobile component. Due to the current state of CPG mobile couponing, we are somewhat limited in our options but have found a few ways to provide mom with redemption options.
Hugs Delivered – Huggies launched a contest with a grand prize of flying a family member to give their first hug to a newborn relative. The winning family also wins a year’s supply of Huggies diapers.
The contest was featured on all channels, including television, so we HAD to design the entire experience with a “mobile first” mentality.
This program is targeting the new mom through a variety of channels. If we can acquire mom at point of market entry, we can keep her a Huggies customer and advocate throughout the consumer journey.
Before getting a coupon, mom must register with Huggies and Huggies Rewards (more on this later). If mom is visiting the site on a desktop computer, she has the option to print the coupon or email it to herself to take advantage of later.
If mom is on mobile, she can access a coupon good at Babies R Us and can take her phone directly to the store and redeem. If she is not a BRU shopper, she can email it to herself to print later and redeem anywhere.
Since we know who the customer is, we can label her as a mobile, tablet, or desktop shopper and append that to her profile along with her preferred retailer.
All of mom’s engagements with our brands and their promotions are record kept in our database and used to build a consumer profile. In this example, we can see Jenny’s favorite retailer, the brands she buys, her social influence, and her preferred device.
Knowing not only who our customers are, but where they (and their friends) shop allows us to be able to give back to our customers.
Huggies Rewards is a program where we can reward loyal moms for purchases, referrals, and engaging with our brand. Since we know the active mom is on the go, we’ve created redemption options for her to take advantage of on mobile devices. These offers are good at Walgreens as they are another retailer that accepts mobile coupons.