Presentation on social marketing, mobile marketing, local marketing

1. • Facebook
• Twitter
• Pinterest
Social Marketing

2. • It has a mobile site
• Easy repeat purchases
• It got in early
• Consistent design across mobile site and apps
• One shopping basket across all platforms
• Predictive search
• Barcode scanner
• Great product pages
• Product range
Mobile Marketing

3. Amazon’s expanding U.S. brick-and-mortar footprint stacks up against other big retailers.
Amazon’s rapidly growing brick-and-mortar footprint — including a second amazon go store
open in settle. The tech giant is approaching 600 physical retail locations across the U.S.,
according to Geek Wire research. That includes Whole Foods Market locations, plus retail
stores such as Amazon Books, Amazon Go, Amazon Fresh Pickup, Amazon Pop-Up stores in
malls and package pickup storefronts. Amazon opened its first two amazon pickup stories,
where customers can order groceries online and schedule them for pickup, in Seattle last year.
Local Marketing

4. • Amazon Removes Barriers to Purchase
• Amazon has Extensive Customer Reviews and Q&A
• Amazon Doesn’t Hide Content Behind Tabs
• Amazon Displays Customer Images
• Amazon helps to compare
• Bottom Line
Ease of Use

5. Amazon Pay accepts credit and debit cards and transfers from your available
Amazon Pay account balance. Credit cards currently accepted include Visa,
Mastercard, Discover, American Express, Diners Club, and JCB.
An Amazon.com.storecard is available for use with selected merchants.
Payment
security
• Password security
• Secure account with two-step verification

6. Facebook
From the checkout line to Facebook wall, Walmart continues to
engage with and listen to its customers," says executive vice
president at Walmart. "Our innovative approach with Facebook
allows us to bridge the gap between local and social, giving millions
of customers the personalized shopping experience they expect
from Walmart."
When fans click the My Local Walmart application, they can select
the Walmart location they visit most frequently. By clicking "I'm
Ready," they can begin receiving local store information on their
newsfeeds approximately twice a week. From then on when a fan
returns to My Local Walmart they can find new rollback prices and
new items on display in their particular store. By liking their own
individual local store, fans can see events and other offers
happening at that specific store.
Walmart social media marketing

7. Twitter
Walmart sees the value of using Twitter to engage with its customers rather than just using it to churn out
marketing messages. It has managed to clock up 307,000 followers, which is impressive.
Walmart also operates several other Twitter accounts that focus on its. However these are sustainable
initiatives, healthy food, charity and community programs.
Pinterest
Walmart appears to have two Pinterest accounts; one aimed more at product ideasand one that
promotes green living The product-focused account has more than 12,000 followers and the green
living account has just over 2,000 followers.
The main account uses fantastic imagery to promote creative ideas and special occasions such as
Mother’s Day and Christmas as a marketing campaign.
Walmart social media marketing

8. Mobile application
Walmart has a mobile site, applications for various
platforms such as iPhone and iPad and a presence in
international markets.
Walmart’s mobile app is very much on the other end of
the spectrum and is used by Walmart’s loyal shoppers.
Customers can add items to a shopping list by using the
apps voice technology and saying the items they want
out loud. consumers can calculate total price in real-
time as a new items are added to the list, view
manufacturer coupons and access product details.
Wal-Mart’s mobile marketing Strategy to Retain Customers

9. .Mobile Express Money Services
Mobile Express Money Services is a feature within the Walmart app that enables you to do
money service transactions at Walmart in a fast, private and secure way.
Wal-Mart’s mobile marketing Strategy to Retain Customers
Weekly advertisement
Every week advertisement will show customers mobile phone and show the new and exciting
offers ,deals ,cashbacks or coupons.
mobile app makes managing family's health easy. Refill or transfer prescriptions, locate health
services, and much more. No lines, no hassle, just better health
Mobile Express Pharmacy

10. Local marketing techniques &marketing
• LOCAL marketing Tools
• Blogging is an important tool, granted a blog may not seem like a tool; however, writing content and
optimizing for local business can be effective.
• Geotoko is a real time local marketing and analytics platform that allows businesses to deploy and
track local campaigns.
The tool offers a straightforward step-by-step wizard to guide you through the process of creating
a multi-platform local marketing campaign. This is particularly useful if you already have a social media
presence and some promotional offers.
• Coupon Apps
• The Coupons App is a free download for consumers to get coupons from multiple product categories.
• Grocery IQ Same basic idea as The Coupons App, though more targeted toward the grocery shopping
experience. There is some added utility; for example, consumers can create shopping lists. If you are
interested in learning more about utilizing this platform.

11. Ease of use of Walmart’s website and online content
New User Interface
& Visual Design
Personalizing the
Experience
Design Accessible
for Every Customer
Product and Brand
Pages are SEO-Friendly

12. New User Interface & Visual Design
Beyond the visual basics like photography and
fonts, Walmart has also moved away from its
heavy blue header bar, and has transitioned to a
more modern user interface design system with
isolated elements to help them stand out.
Elements like the search field now stand alone.
This change simplifies the toolbar which helps
users quickly access the most frequently used
features of the site.
Ease of use of Walmart’s website and online content

13. Personalizing the Experience
The website is heavily focused on personalization
based upon the individual’s behavior like
browsing and buying, as well as their location.
Several of the new features include top-selling
items trending by location, and services that are
available in a particular area—online grocery
pickup, order status and easy reorder
functionality. Online grocery pickup is one
example of Walmart pushing for better
integration between its online business and
mobile apps with its 4,700 physical locations.
Ease of use of Walmart’s website and online content

14. Product and Brand Pages are SEO-
Friendly
the new Walmart.com has appropriately
laid out their pages in this format – called
the “F-Shaped pattern” – which makes
them easily scan able. This clear visual
hierarchy reduces users’ cognitive load,
helping them make choices faster and
easier.
Ease of use of Walmart’s website and online content

15. Payment and security
Payment systems of Walmart Security systems of Walmart

16. Walmart.com accepts the following payment methods:
Credit cards, including American Express, Discover, MasterCard, and Visa
ATM / Debit / Check Cards
Walmart Gift Cards and eGift Cards (gift cards cannot be used to purchase other gift cards)
PayPal
Pay with cash.
Amex Express Checkout
Payment systems of Walmart

17. Passwords are required to access online account and help to protect account
information. Walmart make this password confidential.
Encryption technology, called Secure Sockets Layer (SSL), helps to protect personal information
in certain areas of our websites during transport across the Internet. The presence of SSL
encryption may be indicated by https in the browser URL or the image of a closed lock or solid
key in the browser window. These indications may not be present in mobile services that use
SSL.
For payment card information, Walmart use secured networks, encryption or other protection
of cardholder data, physical and technical access controls, monitoring and tests of security
systems, and other information security practices to help to protect your information.
Security systems of Walmart