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A marketers tour of Timeline and Pages

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Kathryn Corrick

These are the slides used for a talk I gave at the London 2012 Facebook Marketing Conference on July 18. The slides are mostly pictures and screen shots. However, it’s worth paying attention to how Facebook Pages look on the iPad (about half way through the presentation).

TechnologyDesign
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A Marketers Tour of Timeline and Pages Kathryn Corrick Facebook Marketing Conference, London 19 July 2012 © Emreteers 2007 © Kathryn Corrick 2012
How unique are brand Pages? Same layout? Little text allowed in profile pictures? No splash/landing pages? Difficult to add calls to action? © Kathryn Corrick 2012
© Kathryn Corrick 2012
© Kathryn Corrick 2012
© Kathryn Corrick 2012
Is the Timeline just a gimmick? © Kathryn Corrick 2012
© Kathryn Corrick 2012
© Kathryn Corrick 2012
© Kathryn Corrick 2012
Engagement What ever that means… © Kathryn Corrick 2012
Cats still rule the web. http://www.webpronews.com/facebook-brand-engagement-socialbakers-study-2012-05 © Kathryn Corrick 2012
Taking Pages to mobile and tablets Wot. 400+ million mobile users? http://neovernacular.files.wordpress.com/2010/06/mister-chad.jpg?w=510 © Kathryn Corrick 2012
Wot. No nice design? © Kathryn Corrick 2012
Wot. No Timeline? © Kathryn Corrick 2012
Wot. No context or extra tabs? © Kathryn Corrick 2012
A few other challenges © Kathryn Corrick 2012
Pages: a vehicle for advertising © Kathryn Corrick 2012
Edge Rank – the new SEO http://edgerankchecker.com/ © Kathryn Corrick 2012
Search – but not find © Kathryn Corrick 2012
However… Administrating Pages is much improved and far easier to manage. © Kathryn Corrick 2012
© Kathryn Corrick 2012
WHY? © Kathryn Corrick 2012
Sounds obvious but… • To make Pages work you have to work at it • Have a clear understanding of what it is you’re trying to achieve • Understand Page limitations both technically and in regards who they can reach © Kathryn Corrick 2012
Thank you Kathryn Corrick www.kathryncorrick.co.uk @kcorrick © Kathryn Corrick 2012

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