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Rethink your intranet - a vision for a networked future
Mobile technology is driving changes to how organizations network internally, yet many still struggle with basic intranet functionality. Content should be presented through storytelling to engage users. While new technologies exist, integrating them into existing organizational structures can be challenging and expensive. The document concludes by suggesting intranets should aim to function like a perfect butler or modern library, seamlessly assisting users while also continuing discussions on further improving internal networking.
Rethink your intranet - a vision for a networked future
- 1. Rethink your intranet a vision for a networked future London, October 2014 Janus Boye, J. Boye jb@jboye.com, @janusboye
- 5. Mobile as keydriver for change
- 7. Many still don’t get the basics right
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- 12. What food doesyour dog prefer?
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- 17. New technology + Old organisations =
- 18. New technology + Old organisations = Expensive old organisations
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- 25. Be the perfectbutler
- 26. Be the newlibrary
- 27. Let’s continue the conversation - in Aarhus in 3 weeks - at a group meeting London, October 2014 Janus Boye, J. Boye jb@jboye.com, @janusboye
Editor's Notes
- #5 There is enough research out there to prove that an investment in intranets and internal communication pays off…
- #6 In the context of intranet, this means producing as well as consuming
- #7 IT -> Communications -> Marketing Intranets remain stuck Who owns it ?
- #9 Many intranets are simply storage cabinets….Intranet is infrastructure and senior management does not care
- #10 Content is owned and shared, and takes myriad forms including video, audio and chat/social.
- #11 People leave empty rooms Data convinces; emotion inspires How to advertise in the modern era: Create something that people want to talk about on social media
- #17 Don’t focus too much on technology
- #22 Web is the favorite son
- #23 Bringing external people in to work on the intranet can be as transformative for intranets as it has been for public websites ie work with agencies/partners. Pick one among your key target audience and then bring them inside your sacred digital halls. Integrate processes Share knowledge resources (thought-leadership) Better interact with business communities
- #24 Enabling: New revenue opportunities Enhanced customer loyalty Increase operational efficiencies
- #27 Libraries have developed from information repositories to learning spaces offering content in myriad forms. Likewise, intranets are transforming and enabling new ways to work together