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1 of 13
2014
Digitale tendenser
Vejle, marts 2014
Janus Boye, J. Boye
jb@jboye.com, @janusboye
5 vigtige tendenser
1 2 3 4 5
En samlet organisation
der leverer den digitale vare
1 2 3 4 5
Forventningerne stiger
højere kvalitet på tværs af platforme
1 2 3 4 5
Forventningerne stiger
1 2 3 4 5
Forventningerne stiger
1 2 3 4 5
Forståelsen er der ikke altid
opdeling i digitalt A- og B-hold
1 2 3 4 5
Bedre brugeroplevelser
strategisk indsatsområde
1 2 3 4 5
Bedre brugeroplevelser
1 2 3 4 5
Bedre brugeroplevelser
1 2 3 4 5
Engagement på flere niveauer
inkl. for sociale medier
1 2 3 4 5
Engagement på flere niveauer
1 2 3 4 5
”das Internet ist für
uns alle Neuland”
Angela Merkel, 2013
Vejle, marts 2014
Janus Boye, J. Boye
jb@jboye.com, @janusboye

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