The document discusses leveraging a developer network as a competitive weapon. It argues that communities can support corporate objectives by generating hard to recreate data and building competitive barriers. It provides a maturity model for corporate developer networks and outlines challenges such as balancing business objectives with community needs. The key is to strategically plan the community to align sponsor and member goals through a community-centric infrastructure that attracts users, builds the community, and captures the mindshare of participants.
Enabling Innovators for the Era of the Social Enterprise: presented to Triple Helix 9 conference at Stanford University to address the opportunities for expanding the Silicon Valley model to emerging economies
Web Engagement: From Capability to Cross-Channel ExecutionAlterian
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IDV’s Visual Fusion® software unites
data visually, exposing hidden trends
and driving rapid insights that enable
better decisions.
Visual Fusion’s unique capabilities
and easy-to-use interface are helping
organizations gain understanding,
improve their bottom line, and keep
their people safe.
Enabling Innovators for the Era of the Social Enterprise: presented to Triple Helix 9 conference at Stanford University to address the opportunities for expanding the Silicon Valley model to emerging economies
Web Engagement: From Capability to Cross-Channel ExecutionAlterian
Consumers are grabbing control of online relationships – and they’re not letting go. Consumer empowerment is changing everything about digital marketing. The good news is that social media, personalization, dynamic content delivery, social content management, and a host of other tools and practices are coming together in engagement hubs that give marketers what they need to deliver value in every customer interaction.
IDV’s Visual Fusion® software unites
data visually, exposing hidden trends
and driving rapid insights that enable
better decisions.
Visual Fusion’s unique capabilities
and easy-to-use interface are helping
organizations gain understanding,
improve their bottom line, and keep
their people safe.
This document describes how FlexNet Publisher will enable the software producer to embrace virtualization by providing various means to enforce licensing on virtual machines. This paper describes approaches and technologies available today as well as those that are being considered in the future.
Support as a Leader in Innovation: A Case Study with CisconoHold, Inc.
Customer Case Study with Cisco.
Support is one of the closest organizations to the Voice of the Customer. Intelligence collected during a support interaction provides valuable insight for marketing, product development, engineering, and more. The challenge is that information is siloed and not transformed into measurable ROI. noHold's customer, the leader in networking devices, has found a way to break the mold and create a paradigm shift by syndicating opportunities across all business units.
This document describes how FlexNet Publisher will enable the software producer to embrace virtualization by providing various means to enforce licensing on virtual machines. This paper describes approaches and technologies available today as well as those that are being considered in the future.
Support as a Leader in Innovation: A Case Study with CisconoHold, Inc.
Customer Case Study with Cisco.
Support is one of the closest organizations to the Voice of the Customer. Intelligence collected during a support interaction provides valuable insight for marketing, product development, engineering, and more. The challenge is that information is siloed and not transformed into measurable ROI. noHold's customer, the leader in networking devices, has found a way to break the mold and create a paradigm shift by syndicating opportunities across all business units.
Microsoft and SurfRay collaborate to create rich website search experiences with SharePoint and Ontolica. In this webcast, Microsoft Technical Solution Expert and FAST veteran, Carlos Valcarcel, joins Josh Noble to reveal how SharePoint search enables public sector websites to connect communities and content. They will show live public sector SharePoint sites leveraging SharePoint and Ontolica Search to improve capacity building, increase efficiency, connect communities, and collaborate.
Microsoft Sharepoint 2010 by Mr. Johnny Benitezkristine1018
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Discute como Portais Corporativos e suas funcionalidades podem ser utilizadas para desenvolver e implementar Gestão do Conhecimento, através da mudança de como a informação e as responsabilidades de colaboração são divididas na organização.
www.terraforum.com.br
Discute como Portais Corporativos e suas funcionalidades podem ser utilizadas para desenvolver e implementar Gestão do Conhecimento, através da mudança de como a informação e as responsabilidades de colaboração são divididas na organização.
www.terraforum.com.br
Optimizing Your Digital Content for Global, Mobile and Social UsersThe Next SEM
In our always-connected world, the new reality is that marketing prospects will complete 70% of their buyer's journey before engaging with a sales team. This presents marketers with a new set of challenges. They must employ creative ways to engage potential customers and convert them into leads, such as taking advantage of non-traditional digital channels to generate awareness and influence. The corporate website is the pivotal touch point, becoming a “virtual” sales rep to deepen the relationship with prospects who aren’t ready to take a sales call. Having the right content and offering a rich, engaging experience become imperative marketing goals.
What happened when our industry leading Business Process Management (BPM) suite met OpenText's Enterprise Information Management (EIM) suite? Learn more here...
Project realized with the intent to encourage the use of collaboration tools for developing and sharing knowledge inside the Brescia City Council building department.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
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Cheryl Hung, ochery.com
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The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
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This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
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State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
When stars align: studies in data quality, knowledge graphs, and machine lear...
Os Kelly
1. Leveraging Your Developer Network as
a Competitive Weapon
Denise M Kalos
O’Reilly Media, Inc.
Andrew Kelly
Cognisync LLC
July 26, 2007
Cognisync
2. WEAPON
(wěp'ən) “A means used to defend against or
defeat another: Logic was her weapon.”
Cognisync
3. Community as a competitive weapon?
Communities perform actions
Leveraged to support corporate objectives
Community activity results in “hard to recreate” data
Builds competitive barriers
Pool of participants is finite
People are loyal to their friends/community
Loyalty influences buying decisions
Cognisync
4. Turn community into a weapon
Breakdown Legacy
Departmental Silos
Truly Capture
User Mindshare
Leverage Resulting
Community Activity
Cognisync
5. What is today’s Corporate “Devnet”?
A web presence by a company with a purpose to
interface with external developers
Purpose is to:
Accelerate Development and Innovation
Build Developer Loyalty
Market Products/Services
Generate Leads
Devnets are Important if…
A company’s objectives rely on the technical prowess of external
developers
A company requires proliferation of a technology to succeed
Cognisync
6. Developer Network Maturity Model
Level 6 Community Self-Sustaining
Leveraged Sponsor Leveraging Activities
Federation Activities Occurring
Co-development Occurring
Web 2.0
Strong Community Identity – Voice,
Level 5
Communications Tools integrated,
Productive
aligned and managed Assets
Continuously improved Multi-directional
Collaboration Metrics are gathered
Level 4 Actively engage the community in a dialogue
around topics and technologies of mutual interest
Proactive
for the purpose of creating awareness and
sharing community knowledge & information
Discrete Communication Tools Available
Level 3
Broad Asset Portfolio Supplied
Supportive
Possible Support Capabilities
Traditional
Level 2 Technical Information Provided
Provisional Basic Assets Provided (SDK, etc)
Support is Documented
Level 1 Marketing Information Provided
Informational Links to External Resources
Cognisync
7. Corporate Portals – Today’s State
Acme
Software Company
Alliances and Professional Open Source IT or Marketing
Engineering Application Support
Partner Programs Services Program Office Group
Support Portal SourceForge? Devnet
Partner Portal
• Knowledgebase • Downloads
• Partner Information
• CRM System • Forums
• Partner Links
• Whitepapers
• Partner Application
Cognisync
8. Current Portal Strategy Drawbacks
Company-customer interaction is serial
Best practices are not proliferated
Partner-company-customer interaction does not exist
Support is application-centric, not solution-centric
Support is not scalable
Infrastructure not architected for integration or
collaboration
Cognisync
9. Corporate Portals – Tomorrow’s State
Acme
Software Company
Alliances and Professional Open Source IT or Marketing
Engineering Application Support
Partner Programs Services Program Office Group
Role-based Professional Services
Access Projects
Open/Gated Source
Premium Access to Projects
Support
Partner-Customer
User-contributed Interaction
Knowledgebase
Acme User Community
Cognisync
10. Community Impact on Product Lifecycle
Community Effect
Strong Developer
Community
Product Sales
ROI
Weak Developer
Community
Extended
Maturity
Introduction Growth Maturity Decline
Product Lifecycle Stages
Cognisync
11. Why Act Now?
Definition of Consumer is being redefined
Consumers aren’t waiting for answers
Is it too much?
Is it good information?
Where’s the opportunity?
Global communities/friends
Trust
Sharing
Learning
Virtual visibility and recognition among peers is paramount
New approach to marketing
The audience becomes your advocate
Openness is the rule
Cognisync
12. Challenges
How do we build a thriving community and also meet our
business objectives?
What is the right mix of information, resources and tools?
People 90%, Technology 10%?
How much do we share?
How to we harness what is in the mind of the developer,
partner, client, etc.?
How do we leverage the network effect?
How do we earn loyalty?
Where is the ROI?
Cognisync
13. Solution Approach – Think Strategically
Have an agreed upon overarching goals
Clearly define various departmental objectives
Understand current capabilities
Clearly understand external community environment
(competition, partners, suppliers, etc.)
Craft community long-term community strategy
Cognisync
14. On-line Relations - Program Management
Triad
on
Co
ati
mm
icip
ar t
un
ity
dP
Ne
an
ed
nt
s
me
Aw
lig n
Community
a ren
rA
es
so
s
on
Sp
Community-centric Infrastructure
Cognisync
15. Sponsor Needs:
tion
Co
ipa
mm
Support Objectives
rtic
uni
Pa
ty N
and
Drive Sales
eed
nt
s
me
Reduce Support Costs
Aw
DEVNET
n
Alig
are
Support Partner Programs
nes
sor
s
on
Provide Marketing Data
Sp
Disrupt Competition Community-centric Infrastructure
Transform the Enterprise
Proliferate FOSS culture inside
Stimulate Innovation
Build employee loyalty
Cognisync
16. Community Needs:
tion
Co
ipa
mm
Solve Technical Challenges
rtic
un
Pa
it y
Build Professional Skills
and
Ne
nt
ed
Build Reputation
me
sA
DEVNET
n
Alig
wa
Build Individual Networks
ren
sor
ess
on
Keep Current on Industry Trends
Sp
Drive Partner Business Community-centric Infrastructure
Belong
Be around like-minded people
Express Innovative Ideas
Implement Innovative Ideas
Be a Part of Something Exclusive
Cognisync
17. Infrastructure Needs – Easy as ABC:
tion
Co
ipa
mm
rtic
Attract Users
uni
Pa
ty N
and
eed
Build Community
nt
s
me
Aw
DEVNET
n
Alig
are
Capture the Mind
nes
sor
s
on
Sp
Community-centric Infrastructure
Cognisync
18. Attract Users
tion
Co
ipa
mm
Information Architecture
rtic
uni
Pa
ty N
and
Logical, simple
eed
nt
s
me
User-centric (not company-centric)
Aw
DEVNET
n
Alig
are
Static Content
nes
sor
s
on
Community Goals
Sp
WIFM (What’s In It For Me) Community-centric Infrastructure
Dynamic Content
Relevant, Insightful, Rare, Timely (dedicated editor)
User-focused (no press releases!)
Targeted Documentation (remember the Help need)
Evidence of Community Activity Displayed
Cognisync
19. Build Community
tion
Co
ipa
mm
Guidance
rtic
uni
Pa
ty N
and
Why Participate?
eed
nt
s
me
How to Participate
Aw
DEVNET
n
Alig
are
Open-source-like Registration (easy)
nes
sor
s
on
Communication Activities
Sp
RSS Feeds (in and out) Community-centric Infrastructure
Article Feedback
Surveys/Contests
Voting
Blog
Social Networks
Cognisync
20. Capture the Mind
tion
Co
ipa
mm
Collaborative Capabilities
rtic
uni
Pa
ty N
Document Collaboration
and
eed
nt
Wikis, Forums
s
me
Aw
DEVNET
n
Source Code Collaboration
Alig
are
nes
sor
SVN
s
on
Defect Tracking
Sp
Mailing Lists Community-centric Infrastructure
Product Collaboration
Product Roadmap Involvement
Product Engineering Access
Partner Collaboration
Partner-Company-Client Collaboration
Attitude is a function of control – give up control
Cognisync
21. Putting it Together
Messaging and Promotion Layer: spotlights, contests, featured forum/blog posts, key events, recent news, etc.
A
Navigation Layer: feature-centric view (blogs, forums, downloads, events, article search, wiki, RSS Feeds, etc.)
COIN Layer: Specific Communities of Interest (COINS) per product, technology, solution, etc
Product 1 Wiki Pages Community Tools (all with focus on
participation/contribution)
Product 2
Blogs Forums Spotlights
Product 3 • IUG Content
B
• Best Practices
Technology 1 Learning
Articles APIs/SDKs
• FAQs Resources
Technology 2
• Guidelines
Whitepape Sample
Technology 3 Tagged Content
rs
• How-to’s Code
Etc
Premium Access: Premium KB, Premium Forums, Premium Content, Premium Code
C
Collaborative Project Layer (role-based permissions, project collaborative tools)
Services Client Projects Partner Co-development Projects Open Source Projects
Cognisync
22. It’s All About People
Applied Web 2.0 principles will enable people to behave differently
to think differently
People need exposure to things that will capture their interest to
keep them engaged
People need the right resources available at the right time in the
right form to accelerate innovation
People need a place to find their voice and hear what others have
to say to harness collective intelligence
People need a forum to shine and share their success in
order to build social capital allowing for the mining of top talent
People need to be actively guided to ensure that their energy and
efforts align with strategic objectives
Cognisync
23. The Great Balancing Act
Impact technology trends Drive market adoption
Gain respect and recognition Contribute to lead generation
Increase professional visibility Spur innovation
Develop skills and fulfill potential Improve quality
Reduce development costs
Belong to something special
Be safe to express Create brand loyalty
Create competitive barriers
Work on a reliable system
Sponsor Goals
Community Member Needs
Manage
Launch
Plan and
Construct
Align
Assess
Cognisync
24. Summary – The Holistic Community
User Groups
Customer Support
“The Town Meeting”
“The Walled Garden”
Pro-Services
“The Experts”
COMMUNITY Open and Gated Source
“The Bazaar”
RELATIONS
Developer Network
Partner Relations
“The Town Square”
“Fellow Travelers”
Cognisync
26. Symbian Developer Network
Technology: Java, with Jive forums and Confluence
Wiki
High Points
Easy navigation
Targeted social networking
No link to corporate (“no-spin”)
Seamless integration of tools
Key Successes
Page hits from 900,000 to over 4M in just six months
Community site surpassed corporate site for hits
New components in the pipeline, other silos looking to join
(eyeballs attract attention)
Cognisync
28. BEA dev2dev Developer Network
Technology: Java, with integrated forums, blogs and
project collaboration
High Points
Comprehensive community components
Role-based project capability
Physical user group integration
No link to corporate (“no-spin”)
Key Successes
Considered a benchmark of ISV developer networks
Receiving benefits of community activity (open source plug-ins)
Strong membership loyalty
Transformational Impact on BEA (spawned “arch2arch”)
Cognisync
29. Key Takeaway Points
Communities can be viewed as competitive
weapons
Support cost-reduction and revenue generating
activities
Support capture of finite population of mindshare
Innovative communities are comprised of
diverse individuals with congruent goals
Communities should be viewed as strategic
assets, planned and managed accordingly
Build your community for your community
Cognisync
30. “In the global economy, no man, company or nation is an island. The
bona fide new business rule for competitiveness, ‘collaborate or perish,’
is a global one.”
-- Don Tapscott and Anthony D. Williams
Wikinomics
Contact information:
Denise M Kalos Andrew Kelly
Vice President, Corporate Solutions Founder/CEO
O’Reilly Media, Inc. Cognisync, LLC
denise@oreilly.com arkelly@cognisync.com
Cognisync