This document discusses defining quality in open, online, and technology-enhanced learning. It addresses that quality is a complex issue with many perspectives and dimensions to consider. There are persistent myths about open, online education and pressures on higher education that could influence conceptions of quality. Quality could be defined in terms of learning, institutions, programs, teachers, or students, and the perspective of students, institutions, teachers, politicians, or society matters. Evaluating quality involves considering methods, sources, agents, elements, accountability, comparison, and process. The key to quality is developing a quality culture with a transformational perspective - one where teachers and students see learning as a reflective, identity-shaping experience rather than just completing activities and credentials