With three out of the top five global social platforms being messenger apps and up to 85% of social traffic now occurring in ‘dark social’, audiences are shifting more and more of their conversations to private, inhibiting a brand’s ability to join in. Marketers need to master the art of harnessing messenger platforms, but without compromising user experience.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
Social Media for Family Physician Advocacy and RecruitmentLeslie Bradshaw
This is a presentation that I gave to the Florida Academy of Family Physicians in Jacksonville, Florida on October 24, 2009. The content is a general introduction to social media theory, with an emphasis on how the elements of community, authenticity, family and intimacy found in social media directly correlate to family physicians. Additionally, FAFP has been engaging younger doctors through their Facebook page and are looking to take this to the next level.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Freeman Web Meeting event on 9/29/16.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
Social Media for Family Physician Advocacy and RecruitmentLeslie Bradshaw
This is a presentation that I gave to the Florida Academy of Family Physicians in Jacksonville, Florida on October 24, 2009. The content is a general introduction to social media theory, with an emphasis on how the elements of community, authenticity, family and intimacy found in social media directly correlate to family physicians. Additionally, FAFP has been engaging younger doctors through their Facebook page and are looking to take this to the next level.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Freeman Web Meeting event on 9/29/16.
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
Trendspotting technics have evolved thanks to social media. Identifying signals, consolidating concrete manifestations of new habits and ultimately proving an insight can be pushed to new limits, thanks to the number of elements that people share online. However, defining precisely what "trend" means can be tricky. This presentation aims to define what it can be and how cool hunting can help analysts in understanding the digital signals.
Read more on RE-UP agency:
http://thisisreup.com
Social Media & Tourism: 10 Tips to Attract TravelersBen Grossman
The importance of using digital, social, mobile and emerging media to attract travelers to destinations is no secret. From overarching strategy to helpful tips and tricks, this presentation covers ways to energize locals to become brand evangelists and help fuel the flow of customers from out of town.
This keynote was originally delivered Ben Grossman at Social Media Breakfast Greater Philly in partnership with Visit Bucks County in May 2011.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
Singapore Tourism Board recently commissioned We Are Social to explore the key social media trends impacting brands in the travel industry. This presentation shares our key findings, including a look at how social media can add value at each stage of an 8-step consumer journey. For more information, visit wearesocial.com
You Can't Growth Hack Your Way to SuccessKyle Lacy
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE.
Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
Do You Live and Breathe Digital Communication? Iliyana Stareva
Many companies are still struggling with digital transformation. The communication department is just one of the affected that's often failing behind. Here's what's happening in the world of digital and they key communication trends we're looking at ahead.
Inspiring Marketing Episode 3: From Media to MomentsKepios
Today's technology allows marketers to achieve a level of targeting and personalisation that would have been the stuff of dreams just a few years ago, but instead of taking full advantage of these amazing new tools, most marketers are still using the same old broken approach to media that has wasted our budgets – and frustrated our audiences – for decades.
It's time we put a stop to that. In this new episode of Inspiring Marketing, we look at how marketers can evolve from interruption and irritation, and use context planning to deliver more meaningful audience value.
Get to know the Inbound PR model and why you need and how to apply it with the 8 key steps to running an Inbound PR campaign.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
Trendspotting technics have evolved thanks to social media. Identifying signals, consolidating concrete manifestations of new habits and ultimately proving an insight can be pushed to new limits, thanks to the number of elements that people share online. However, defining precisely what "trend" means can be tricky. This presentation aims to define what it can be and how cool hunting can help analysts in understanding the digital signals.
Read more on RE-UP agency:
http://thisisreup.com
Social Media & Tourism: 10 Tips to Attract TravelersBen Grossman
The importance of using digital, social, mobile and emerging media to attract travelers to destinations is no secret. From overarching strategy to helpful tips and tricks, this presentation covers ways to energize locals to become brand evangelists and help fuel the flow of customers from out of town.
This keynote was originally delivered Ben Grossman at Social Media Breakfast Greater Philly in partnership with Visit Bucks County in May 2011.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
Singapore Tourism Board recently commissioned We Are Social to explore the key social media trends impacting brands in the travel industry. This presentation shares our key findings, including a look at how social media can add value at each stage of an 8-step consumer journey. For more information, visit wearesocial.com
You Can't Growth Hack Your Way to SuccessKyle Lacy
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE.
Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
Do You Live and Breathe Digital Communication? Iliyana Stareva
Many companies are still struggling with digital transformation. The communication department is just one of the affected that's often failing behind. Here's what's happening in the world of digital and they key communication trends we're looking at ahead.
Inspiring Marketing Episode 3: From Media to MomentsKepios
Today's technology allows marketers to achieve a level of targeting and personalisation that would have been the stuff of dreams just a few years ago, but instead of taking full advantage of these amazing new tools, most marketers are still using the same old broken approach to media that has wasted our budgets – and frustrated our audiences – for decades.
It's time we put a stop to that. In this new episode of Inspiring Marketing, we look at how marketers can evolve from interruption and irritation, and use context planning to deliver more meaningful audience value.
Get to know the Inbound PR model and why you need and how to apply it with the 8 key steps to running an Inbound PR campaign.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
Today marks a momentous milestone for all things digital, with the new Digital in 2017 Global Overview report from We Are Social and Hootsuite revealing that more than half of the world’s population now uses the internet.
Hoje é um marco importante para todas as coisas digitais, com o novo Digital em 2017 Visão Global relatório do We Are social e Hootsuite revelando que mais de metade da população do mundo agora usa a internet.
Digital 2017 Global Digital Overview (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in January 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
China Digital Life - Digital Marketing ecosystem in world's most dynamic digi...Nagendra Singh
The story has been told from the perspective of a 27-year old Chinese and his activities through the day. This is a result of my personal experience and research while working in China. Goes without saying that it's just a glimpse of world's biggest and most exciting digital market.
SOUTHEAST ASIA (SEA) DIGITAL IN 2015 - Q4 - WeAreSocials
Tổng quan bức tranh và số liệu online cho thị trường Đông Nam Á (SEA) 2015 Quý 4.
Bức tranh người dùng Mobile trong khu vực Đông Nam Á
ANTS quảng cáo trực tuyến Việt Nam
Các chỉ số thị trường quảng cáo Việt Nam
Hiện tại, ở Việt Nam có hơn 96 triệu người, trong đó có:
- 64 triệu người dùng Internet (chiếm gần 70%)
- 55 triệu người sử dụng mạng xã hội như Facebook, Instagram... (chiếm 57% dân số)
- Gần 6 triệu người sử dụng Instagram
Digital Marketing in 2018 Vietnam \ SMB
Số liệu tổng hợp về tình hình Digital Marketing trong năm 2017&2018 tại Việt Nam.
Cung cấp các số liệu so sánh về hành vi người dùng trên Desktop, PC, Mobile.
Tel: +84 2873 006071 Ext: 8743
Email: huynhdang@smbmedia.com.vn
Add: 5th Flr, Yeah1 Bld, 201A Nam Kỳ Khởi Nghĩa Str,
Ward 7, Dist 3, HCMC
Digital 2015 Southeast Asia (November 2015)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Southeast Asia in late 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5. We Are Social @suzsha 5
What
we’ll
cover
today
1. What is dark
social?
1. What is dark
social?
2. Why is it growing?
3. How can
marketers make the
most of it?
8. We Are Social @suzsha 8
Social sharing of content that occurs outside of what
can be measured by Web analytics programs. This
mostly occurs when a link is sent via online chat (or
email), rather than shared over a social media
platform, from which referrals can be measured.
Alexis C. Madrigal
Senior Editor - The Atlantic
DARK SOCIAL
12. We Are Social @suzsha 12
HALF THE WORLD’S POP ON INTERNET
The number of people using digital, social and mobile media around the world.
Sources: See We Are Social’s Digital in 2018 Q2 Snapshot
Penetration: 41%Penetration: 66%Penetration: 43%Penetration: 54%Urbanisation: 55%
+7% +13% +13% +2% +14%
3.087 Billion5.061 Billion3.297 Billion4.087 Billion7.615 Billion
Active Mobile
Social Users
Total Population Active Internet
Users
Active Social
Media Users
Unique Mobile
Users
13. We Are Social @suzsha 13
70% OF AUSTRALIANS ON SOCIAL
The latest snapshot of regional digital, social and mobile use.
Total Population
Penetration: 61%Penetration: 78%Penetration: 69%Penetration: 88%Urbanisation: 90%
Active Mobile
Social Users
Active Internet
Users
Active Social
Media Users
Unique Mobile
Users
15 M19.16 M17 M21.74 M24.61 M
Sources: We Are Social’s Digital in Oceana West 2018 report
14. We Are Social @suzsha 14
4 OF TOP 6
PLATFORMS ARE
CHAT APPS
Latest reported monthly active
user figures for the world’s most
popular social platforms, in
millions.
1,300
1,300
980
843
800
794
568
376
330
FACEBOOK
WHATSAPP
FB MESSENGER
QQ
WECHAT
QZONE
TUMBLER
INSTAGRAM
TWITTER
SINA WEIBO
SOCIAL NETWORKS
MESSENGER/CHAT/VOIP
Sources: See We Are Social’s Digital in 2018 bit.ly/digitalin2018
2,167
YOUTUBE 1,500
16. We Are Social @suzsha 16
Today, more
messages are sent via
messenger apps than
are sent via email.
Ω
Ω
17. We Are Social @suzsha 17
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
0
4Q11
4Q12
4Q13
4Q14
4Q15
4Q16
1Q12
1Q13
1Q14
1Q15
1Q16
1Q17
2Q12
2Q13
2Q14
2Q15
2Q16
3Q12
3Q13
3Q14
3Q15
3Q16
Messaging Apps
Have Surpassed
Social Networks
Global monthly active users for the
top 4 messaging apps and social
networks, in millions
Note: Big 4 messaging apps are WhatsApp, Messenger, WeChat, Viber.
Big 4 social networks are Facebook, Instagram, Twitter, LinkedIn
Source: Companies, Apptopia, TechCrunch, BI Intelligence estimates, 2017
Big 4
Messaging Apps
Big 4 Social
Networking Apps
18. We Are Social @suzsha 18
It’s estimated 75-85% of all social
sharing happens in dark social, via
instant messenger, email and text.
Source: RadiumOne Report 2017
19. We Are Social @suzsha 19
The average
smartphone user
only accesses
4 - 6 apps per day.
4 of the top 10
apps are
messaging apps.
81%FACEBOOK
71%YOUTUBE
68%FB MESSENGER
61%GOOGLE SEARCH
57%GOGLE MAPS
50%INSTAGRAM
50%SNAPCHAT
47%GOOGLE PLAY
44%GMAIL
41%PANDORA
COMSCORE
SOCIAL NETWORKS
MESSENGER/CHAT/VOIP
*
*
20. We Are Social @suzsha 20
Chat apps have
substantially higher
retention rates. And
are launched 9x per
day v 2x of other
apps.
36%
29%
25%
18%
11%
68% 67%
65%
62% 62%
1st Month 2nd Month 3rd Month 6th Month 12th Month
Source: Flurry Analytics January 2014 - January 2015 new user cohorts
AVERAGE
MESSENGER APPS
21. We Are Social @suzsha 21
Messenger apps are the channel of
choice for Millennials, with 50% of
the average audience under 35.
22. We Are Social @suzsha
WHY ARE
CHAT APPS SO
POPULAR?
22
23. We Are Social @suzsha 23
Mobile First
UI designed to be
mobile-first
No need to post
regular updatesLess demanding on
data plans
No annoying
interruptions
Conversations flow
more naturally
More Natural Fewer Adverts Cheaper
To Use
Less Pressure
FUNCTIONAL
PREFERENCE
24. We Are Social @suzsha 24
Stickers/Emojis Integrated
payment
VOIP Gaming
ENHANCED UTILITY
28. We Are Social @suzsha 28
I need to be culturally relevant.
29. We Are Social @suzsha 29
From deference to reference.
30. We Are Social @suzsha 30
Consumers love them, but this
shift to mobile messengers has
serious implications for marketers
31. We Are Social @suzsha 31
Private
Conversations
Limited ways for
brands to track or join
people’s social
discussions
Harder to
Advertise
Limited opportunities
for brands to pay to
“insert” themselves
New Metrics
Of Success
Likes and followers
matter much less than
organic word-of-mouth
MOBILE MESSENGERS CHANGE
THE RULES OF SOCIAL
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Critically, a “boosted content”
approach won’t work in a
messenger-centric model.
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THEY DO
PRESENT NEW
OPPORTUNITIES
33
34. We Are Social @suzsha 34
Unique functionality
enables more sophisticated
service and selling
Improved Utility Sharper Context
Provides opportunity to
directly address consumers
True 1-to-1
Enabling service and
experiences in real time
and at scale
AI Assisted
BENEFITS FOR BRANDS
By leveraging user insight
brands can deliver contextually
relevant experiences and
service
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10WAYS MARKETERS
CAN MAKE THE
MOST OF
MESSENGER APPS
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FIRST, A
WORD FROM
THE WISE…
36
37. We Are Social @suzsha 37
- Tom Goodwin, Futurist, Zenith
We have spent years and many millions of
dollars trying to drive direct engagement with
customers, and to think that we’re now hiving
them off to machines is madness. Why do we
think talking to people (advertising) is an
investment to maximize and listening to people
(customer service) is a cost (to be reduced).
“
”
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CUSTOMER
SERVICE
V
MARKETING
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AIM TO
ENHANCE
CUSTOMER
EXPERIENCE
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There are over 100k chat bots on
Facebook Messenger. 3x more than
this time last year.
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NAB predicted they will save
$16M and gain +15NPS thanks
to their chatbot
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Facebook has stated that bots on
their Messenger platform have a
70% fail rate meaning only 30% of
interactions were handled without
human intervention.
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But it’s not all about
customer service
and utility
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LEVERAGE
NATIVE
BEHAVIOUR AND
CONVERSATION
INSIGHT