This document discusses the growing importance and usage of mobile apps. Some key points made include: - Mobile commerce and app usage is growing rapidly, with 86% year-over-year growth from 2010-2011. - 78% of retailers plan to invest in mobile technologies this year. - Among smartphone owners, 48% prefer to visit mobile websites and 38% prefer mobile apps when engaging with retailers. - Mobile alerts can drive over a quarter of recipients to make a purchase in-store. The document promotes a service that allows businesses to create custom mobile apps and websites at an introductory low price, with features like menus, maps, social media integration, coupons, notifications