This document discusses mobile application engagement and customer loyalty. It is presented by Ahmet Başaran, founder and CTO of Netmera, a mobile application engagement platform used by over 2000 customers worldwide. The document discusses how mobile apps and push notifications can be used to engage customers, provide personalized messages and offers, and increase customer loyalty and sales. It provides tips and case studies on how to effectively target customers based on their behaviors and location.
It is predicted that in 2013, 10 billion mobile coupons will be redeemed. And yet, 40.7% of mobile customers say that their coupon redemption varies on a merchant-by-merchant basis, indicating that it isn’t always easy to figure out how to redeem them. This presentation examines ways to successfully deliver coupons via mobile apps, mobile browsers or through SMS based services so that they are not only delivered to the right customer at the right time, but that they are effectively redeemed, as well.
Mobile Commerce was just one of the topics from the 2014 SMTULSA Social Business Conference. Judd Wheeler shared two presentations on mobile marketing and commerce.
learn more about SMTULSA conference. Smtulsa.com
Registration is open.
Survey says: consumers are already using mobile wallet, and they want more.
In our survey of 2,000 customers in the U.S. and the U.K., we found that marketers have yet to meet consumer demand for wallet.
Consider:
- 54% of respondents we surveyed have already used a wallet pass
- More than 57% of Millennials want information about sales, offers and coupons delivered via mobile wallet
In this presentation, two mobile wallet experts take you through the survey results and explore what the key findings mean for mobile marketers.
The non-payment side of mobile wallet is a true game changer for marketers. This new marketing frontier empowers marketers to run mobile wallet programs that take advantage of time, location and interaction. To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of mobile wallet.
Mobile is a Sales and Search Tool for Ticket and EventsMobile Ticket App
Information and facts have shown us that having a mobile presence isn’t just important for customers that wish to start and complete the entire purchase process on their smartphones, but is necessary for any ticket broker who sells tickets to retail buyers. Having a mobile site is an entry point, and having an iPhone app and an Android app is the norm for any organization trying to sell their products and services to the community of retail buyers who use smartphones to research and purchase tickets, which is 61% of the United States population.
Mobile Ticket App - Premium Level Technology ImprovementsMobile Ticket App
Mobile Ticket App presentation at the Association of Luxury Suite Directors Conference in July 2012 in Minneapolis. This presentation was given on the panel for Premium Level Technology Improvements.
Please consider Mobile Ticket App for your next venue application, luxury box food and beverage ordering application, or conference application. These type of apps can be built as a mobile site, an iPhone app, or an Android app.
Mobile Ticket App presentation at the Association of Luxury Suite Directors Conference in July 2012 in Minneapolis on the Venue Technology Panel.
Please consider Mobile Ticket App for your next venue application, luxury box food and beverage ordering application, or conference application. These type of apps can be built as a mobile site, an iPhone app, or an Android app.
It is predicted that in 2013, 10 billion mobile coupons will be redeemed. And yet, 40.7% of mobile customers say that their coupon redemption varies on a merchant-by-merchant basis, indicating that it isn’t always easy to figure out how to redeem them. This presentation examines ways to successfully deliver coupons via mobile apps, mobile browsers or through SMS based services so that they are not only delivered to the right customer at the right time, but that they are effectively redeemed, as well.
Mobile Commerce was just one of the topics from the 2014 SMTULSA Social Business Conference. Judd Wheeler shared two presentations on mobile marketing and commerce.
learn more about SMTULSA conference. Smtulsa.com
Registration is open.
Survey says: consumers are already using mobile wallet, and they want more.
In our survey of 2,000 customers in the U.S. and the U.K., we found that marketers have yet to meet consumer demand for wallet.
Consider:
- 54% of respondents we surveyed have already used a wallet pass
- More than 57% of Millennials want information about sales, offers and coupons delivered via mobile wallet
In this presentation, two mobile wallet experts take you through the survey results and explore what the key findings mean for mobile marketers.
The non-payment side of mobile wallet is a true game changer for marketers. This new marketing frontier empowers marketers to run mobile wallet programs that take advantage of time, location and interaction. To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of mobile wallet.
Mobile is a Sales and Search Tool for Ticket and EventsMobile Ticket App
Information and facts have shown us that having a mobile presence isn’t just important for customers that wish to start and complete the entire purchase process on their smartphones, but is necessary for any ticket broker who sells tickets to retail buyers. Having a mobile site is an entry point, and having an iPhone app and an Android app is the norm for any organization trying to sell their products and services to the community of retail buyers who use smartphones to research and purchase tickets, which is 61% of the United States population.
Mobile Ticket App - Premium Level Technology ImprovementsMobile Ticket App
Mobile Ticket App presentation at the Association of Luxury Suite Directors Conference in July 2012 in Minneapolis. This presentation was given on the panel for Premium Level Technology Improvements.
Please consider Mobile Ticket App for your next venue application, luxury box food and beverage ordering application, or conference application. These type of apps can be built as a mobile site, an iPhone app, or an Android app.
Mobile Ticket App presentation at the Association of Luxury Suite Directors Conference in July 2012 in Minneapolis on the Venue Technology Panel.
Please consider Mobile Ticket App for your next venue application, luxury box food and beverage ordering application, or conference application. These type of apps can be built as a mobile site, an iPhone app, or an Android app.
Mezoz provides superior design and development of iPhone Apps, iPad Apps, Android Apps for Spas, Salons Doctors, Dentists, Attorneys, Restaurants to market and connect with their clients, patients, customers.
Inside brick-and-mortar stores, many customers use their personal smartphones to locate items, compare prices, read product reviews and even find alternative store locations — all from on the sales floor. A PYMNTS study found that about half (48 percent) of people who have smartphones use them to help with in-store shopping.
Retail associates are following suit, now equipped with the same level of technology and product knowledge. Mobile devices like the Samsung Galaxy XCover Pro allow associates to help customers quickly and efficiently, improving their overall shopping experience. Associates are alerted when shoppers enter the store so they can greet them in a timely manner. Price checks can be completed at the point of decision instead of migrating to a stationary terminal. And if an item is out of stock on-site, an associate can help the customer find the item at another location.
Why Your Busines Needs Mobile App. MobiApp2u.com is a mobile marketing agency focused on providing cost-effective mobile marketing tools. From iPhone applications to iPad applications to HTML5 applications MobiApp2u.com delivers mobile apps and mobile websites on every platform. MobiApp2u.com will put you in front of your customers on devices they access most with information and tools that make it easy for MobiApp2u.com to connect with their mobile audience.
MobiApp2u.com’s commitment to reaching their audience with targeted mobile marketing will put you far ahead of your competitors. We’re here to help with all your mobile marketing needs and we have thorough analytics that are measurable for making strategic mobile marketing decisions.
We look forward to working with you and showing you the real power of mobile marketing
Shopper Showrooming: Retailer Strategies in a Smartphone World Self-employed
In his Shopper Marketing Asia 2014 talk, our CEO Arthur Policarpio discuss showrooming and reverse showrooming. He also gives strategies on how retailers can respond by integrating mobile in the shopping journey.
5 Ways to Improve Your Assistive Selling Strategy With Mobile TechSamsung Business USA
Digital stores have expansive information. Physical stores have product intimacy, ready inventory and skilled salespeople. Fusing those together to create elevated, personalized shopping experiences is the key to helping stores compete in today’s hyper-competitive, multichannel retail marketplace. Retailers succeeding in transforming the store experience are leveraging powerful new selling tools including assistive tablets, kiosks, mirror displays and the power of analytics to bring the best of digital into the store environment, attracting customers and driving revenue.
Digital tools help convert that traffic into revenue, by adding the information consumers have learned to expect from their online experiences to the in-store experience.
Assistive Selling Tools: Salespeople are a powerful differentiator for brick and mortar stores — provided associates can offer the same or better information than customers can obtain on their own. The TimeTrade survey found that 49 percent of shoppers are “extremely likely” to make a purchase when helped by a knowledgeable associate, and another 39 percent are “somewhat likely.”
Mobile devices such as Samsung Galaxy tablets empower store associates to bring service to the customer. By sharing a tablet with stylus like the Samsung Galaxy Tab A or Galaxy Tab S4, the associate and customer can explore options and accessories, scroll through a look book and even reference the customer’s purchase history. They can see how a new scarf or tie would coordinate with a shirt they purchased previously, or how new end tables would look with the couch they acquired two years ago. Then they can complete the transaction on the spot, including signing documents such as an extended warranty on the new furniture with the Tab S4’s S Pen stylus. An IHL webinar, “Why Updated POS is Critical for Unified Commerce,” reported that when a customer and associate share a mobile screen, it drives a 25 percent higher average ticket.
Retailers are transforming the store experience to better match the high expectations set by digital leaders. Smart application of retail technology solutions enable retailers to bring the best of digital into the store, fueling the store visit with the information, personalization and exceptional experiences that excite customers and drive conversions and revenue.
Read this infographic to learn more about the 5 ways to improve your assistive selling strategy.
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
Mezoz provides superior design and development of iPhone Apps, iPad Apps, Android Apps for Spas, Salons Doctors, Dentists, Attorneys, Restaurants to market and connect with their clients, patients, customers.
Inside brick-and-mortar stores, many customers use their personal smartphones to locate items, compare prices, read product reviews and even find alternative store locations — all from on the sales floor. A PYMNTS study found that about half (48 percent) of people who have smartphones use them to help with in-store shopping.
Retail associates are following suit, now equipped with the same level of technology and product knowledge. Mobile devices like the Samsung Galaxy XCover Pro allow associates to help customers quickly and efficiently, improving their overall shopping experience. Associates are alerted when shoppers enter the store so they can greet them in a timely manner. Price checks can be completed at the point of decision instead of migrating to a stationary terminal. And if an item is out of stock on-site, an associate can help the customer find the item at another location.
Why Your Busines Needs Mobile App. MobiApp2u.com is a mobile marketing agency focused on providing cost-effective mobile marketing tools. From iPhone applications to iPad applications to HTML5 applications MobiApp2u.com delivers mobile apps and mobile websites on every platform. MobiApp2u.com will put you in front of your customers on devices they access most with information and tools that make it easy for MobiApp2u.com to connect with their mobile audience.
MobiApp2u.com’s commitment to reaching their audience with targeted mobile marketing will put you far ahead of your competitors. We’re here to help with all your mobile marketing needs and we have thorough analytics that are measurable for making strategic mobile marketing decisions.
We look forward to working with you and showing you the real power of mobile marketing
Shopper Showrooming: Retailer Strategies in a Smartphone World Self-employed
In his Shopper Marketing Asia 2014 talk, our CEO Arthur Policarpio discuss showrooming and reverse showrooming. He also gives strategies on how retailers can respond by integrating mobile in the shopping journey.
5 Ways to Improve Your Assistive Selling Strategy With Mobile TechSamsung Business USA
Digital stores have expansive information. Physical stores have product intimacy, ready inventory and skilled salespeople. Fusing those together to create elevated, personalized shopping experiences is the key to helping stores compete in today’s hyper-competitive, multichannel retail marketplace. Retailers succeeding in transforming the store experience are leveraging powerful new selling tools including assistive tablets, kiosks, mirror displays and the power of analytics to bring the best of digital into the store environment, attracting customers and driving revenue.
Digital tools help convert that traffic into revenue, by adding the information consumers have learned to expect from their online experiences to the in-store experience.
Assistive Selling Tools: Salespeople are a powerful differentiator for brick and mortar stores — provided associates can offer the same or better information than customers can obtain on their own. The TimeTrade survey found that 49 percent of shoppers are “extremely likely” to make a purchase when helped by a knowledgeable associate, and another 39 percent are “somewhat likely.”
Mobile devices such as Samsung Galaxy tablets empower store associates to bring service to the customer. By sharing a tablet with stylus like the Samsung Galaxy Tab A or Galaxy Tab S4, the associate and customer can explore options and accessories, scroll through a look book and even reference the customer’s purchase history. They can see how a new scarf or tie would coordinate with a shirt they purchased previously, or how new end tables would look with the couch they acquired two years ago. Then they can complete the transaction on the spot, including signing documents such as an extended warranty on the new furniture with the Tab S4’s S Pen stylus. An IHL webinar, “Why Updated POS is Critical for Unified Commerce,” reported that when a customer and associate share a mobile screen, it drives a 25 percent higher average ticket.
Retailers are transforming the store experience to better match the high expectations set by digital leaders. Smart application of retail technology solutions enable retailers to bring the best of digital into the store, fueling the store visit with the information, personalization and exceptional experiences that excite customers and drive conversions and revenue.
Read this infographic to learn more about the 5 ways to improve your assistive selling strategy.
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
FREE presentation deck for your client pitches! Show your clients the possibilities of going mobile with a native app! Walk them through the latest trends impacting their business and explain how a mobile marketing strategy with custom features like loyalty programs, social media integration, mCommerce and booking features combined with a promotional and engagement plan using push notification and in-app messaging campaigns can take their business to the top. Plus, show them how they can monetize their app to increase ROI!
Online Fraud: What’s Your Fraud Prevention Strategy?Vesta Corporation
View this slideshow to better understand the risks for merchants selling goods online. The purchase of digital goods is on the rise putting retailers and merchants at a greater risk for fraud. There is limited time to assess the risk of virtual purchases which requires a complex fraud management system. The three fraud management options include: In-house, Third Party Services, or Complete Outsourcing. Developing a fraud management strategy begins with an assessment of your current program, the development of a plan, and the evaluation of your institution’s ability to execute the plan.
Download “A Merchant’s Guide to Successfully Selling Digital Goods” to learn more about the operational risks of fast fraud: http://info.trustvesta.com/digitalgoods
Do you want to empower your indoor location targeting with Beacons? Netmera gives you a unique experience by combining Netmera targeting tools, push notifications and analytics with beacon management system.
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
Milyonlarca liralık pazarlama bütçelerine sahip olan büyük bir şirket ya da sadece kendi geliştirdiği bir uygulama için kullanıcı kazanma stratejileri arayan bireysel geliştiriciler… Hiç fark etmez! Boost campaign’lerle min. bütçe ile max. kullanıcı sayısına nasıl ulaşılabileceğini konuşacağız.
Uygulama mağazalarında 4 milyondan fazla uygulama var, her gün de binlercesi ekleniyor. Rekabet etmenin her geçen gün daha da zorlaştığı App Store ve Google Play’de organik ziyaretçi çekmek ve görünür olma ile ilgili güncel stratejileri ele alacağız
Mobil uygulamaların geliştirme aşamasından başlayarak, ilk indirme heyecanı, gelişimi, yeni versiyonları, indirilme ve kullanıcılarla etkileşim süreçlerini konuşacağız. Heyecan verici kısmı ise “Oyunlaştırma” kurgularının zorlu süreçte işimizi ne kadar kolaylaştırdığı olacak.
Building a Community Around a Mobile ApplicationMobile İstanbul
So you have built an amazing product- an app that solves a problem and makes the lives of your users better! Now the challenge is bringing the product to the users! Let me introduce and refresh a few concepts of building a community around your mobile app
Mobil Istanbul - Ocak 2016 Etkinliği
Startupların fikir aşamasından, borsaya açılacak büyüklüklere gelene kadar nasıl ilerlediğini, ne zaman ve ne için yatırım alınacağını, fikirlerizin doğru olduğuna nasıl karar vereceğinizi anlatıyor
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Bu sunumda mobil ve web uygulamalarının birbirleriyle konuşmasını sağlayan teknolojilere ve günümüzdeki duruma genel bir bakış. SOA ve IoT arasında yaşanan gelişmeler, probleme farklı yaklaşımlar ve mobil geliştiricilerin uyum sağlaması için gerekli araçlar anlatılıyor.
Mobil Istanbu - Ocak 2016
Bircan Ergur - API Bakış Açısı ile Farklı İş Modelleri
Firmaların ellerinde bulundurduğu veri ve yetenekler, kendi değerlemelerini yükseltmenin yanı sıra, artık dışarıya açılarak da ek değerlere dönüşüyor. Bu sayede çapraz platformların avantajları kazan-kazan anlayışıyla yeni iş modelleri doğuruyor. Bu sunumda farklı iş modellerini ve örneklerini bulabilirsiniz.
How To Understand Where Your Advertising Turkish Liras Are Going on MobileMobile İstanbul
İşinizin kalabalıklar tarafından fark edilebilmesi ya da yaşam süresinin uzayabilmesi için çeşitli mecralarda reklam harcaması yapmak durumundasınız ve her mecranın ürününüze karşı farklı dönüşleri olacak. Bütçenizi harcadığınız mobil reklam ağları, sosyal ağlar ya da televizyon reklamları gibi farklı kanallarda geri dönüş ve verimlilik birçok faktöre bağlı. Bu sunumda kanal verimliliğini ölçmek üzerine faydalı bilgilere ulaşabileceksiniz.
2. About Me
Founder of
Inomera Arge ve Bilişim
Hizmetleri A.Ş.
Netmera.com
~20 years in software industry
Many telecom projects
SMS & MMS
Multi-channel portals
Mobile Apps
E-Commerce & M-Commerce
3. Mobile Application
Engagement Platform
Live in 10M+ devices
World wide 2000+ customers
4. Smart Phone Revolution
Smart phones are connecting the world. Rate of adoption is;
2x faster than the internet
3x faster than the social media
10x faster than the pc
5. Apps are ruling this new world
Average time
spent using smart
phones per day:
2 hours 38 min.
6. Apps are ruling this new mobile world
Mobile Apps sales
account for
40%
of total online sales
7. Mobile is always relevant!
Welcome to London! You can get your
rental car from our office at level 1!
Don’t forget to redeem your points
today, before they expire.
Show is about to start! Time to get
your place and a nice coffee.
8. Build A Relationship
Don’t deliver messages, build
a relationship
•Take your place there with an
app!
•Ensure it gives value to users
•Be engaging and interactive
Nail your app in there!
9. 71% make product searches on mobile
devices
54% abandon in store purchasing to
check product data online
14. Find the right person
Depend on users in-app
behaviors such as:
•Open rates
•Time spent in app
•Purchasing frequency
•Events happening in
your system
Use their own preferences:
•Demographics
•Interests
•Mobile devices
•CRM Tags
Location
•Geo Location
•Geo Fences
•Micro Location
Autotrigger your
messages based on:
•In-app user actions
•Events happening in your
system
15. Create a message
Reach your users with:
Regular push campaigns
• Add parameters
•Custom sound
•Badge increment
•Vibration
Rich push campaigns
•Insert images
•Links
•Maps
•Video etc…
•Store them in push inbox
Pop-ups
•Reach even opt-out users
•Design pop-up size based on
your needs
•Insert rich media
16. Analyze
Campaign Analytics
•Success rates
•Push open rates
•Click through rates
•Device info
App Analytics
•App open rates
•Time in app
•Install rates
•Customized action
rates
Beacon Analytics
•Real time user
detection & reporting
•Measure in-store
user behaviour
17. Does it work?
41% more app opens
on average with push notifications
92% more daily active users
on average with push notifications
4x better push response rate
when better targeted
Compared to broadcasted push notifications
This data is obtained from 1852 mobile apps that use Netmera
Graph belongs to a live media app
18. Tip 8: It is not complicated
Keep it simple:
• Finding and purchasing
products
• Completing the basket
• Payment steps
19. Tip 5: Love at first sight
85% of mobile product searches turn into
purchases on PC or in store
WHY NOT MOBILE?
Use bigger images
20. Tip 7: Good relationships are built on
trust
57% of smart phone
users say they would
purchase from their
phones if it was more
secure
Payment Security
• Pay at the door
• Mobile operator billing
Personal info security
• Registration steps
23. Tip 10: Push her a little
Remind them their
abandoned carts!
24. Tip 12: Hold her hand
Keep in mind:
54% smart phone
users use mobile phones
while they are in store!
• iBeacons
• Geo Location & Geo
Fence
• In store maps
25. How It Works
Beacons:
• Bluetooth Low Energy Devices
• Notify nearby devices
• Micro location (cm’s to 60m)
Netmera SDK:
• Enables app for beacons
• Pick up & process beacon signals
• Trigger notifications sent from
Netmera Platform
Netmera Platform:
• Real-time
• Collect & analyze beacon signals
• Combine with segments & targeting
• Trigger notifications
26. Beacon Use Cases
Sales Promotions
Store magnet
Special offers
Cross sell
Engagement and loyalty
Who is in the store?
Self service info
Gamification
Loyalty card
Post sales & Payment
Payment type promotion
Mobile payment