ICE Portal manages and distributes visual content such as videos and virtual tours from travel suppliers to over 11 million monthly visitors across thousands of websites in nine languages. Research shows that 83% of online travel shoppers consult visual content before booking. ICE Portal's content increases suppliers' booking conversions by up to 13%. The company curates visuals into relevant groups to engage the right audiences at the right time. On average, ICE Portal achieves a 538 to 1 return on investment for partners by increasing traffic, conversions, and sales.