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Social Marketing
What is Social Marketing?
What does it mean to you?
What are you doing now?
Andrea Lindal, Lexabi Communications 250.215.1122
3 Main Focuses
Facebook
LinkedIn
Making it work together
and for YOU.
Andrea Lindal, Lexabi Communications 250.215.1122
Marketing really
hasn’t changed
The channels have evolved
and it’s simply keeping up with that
evolution and ensuring your
message is consistent
Andrea Lindal, Lexabi Communications 250.215.1122
Facebook
Business Facebook Page
Personal Facebook Page
What’s the difference?

Andrea Lindal, Lexabi Communications 250.215.1122
Facebook
5 key components
Cover Image
Profile Picture
‘About’ Information
‘Contact’ Information
Insights
Andrea Lindal, Lexabi Communications 250.215.1122
A Cocktail Party
80% useful/fun information
20% about you
Social Community – be real!
Monitor Comments – Respond
ENGAGE ENGAGE ENGAGE!
Andrea Lindal, Lexabi Communications 250.215.1122
Hashtags
Mark keywords or topics
A single word or phrase
beginning with a ‘#’
Facebook, Twitter,
Google+, Tumblr & Pinterest
Andrea Lindal, Lexabi Communications 250.215.1122
LinkedIn
B2B
Get found
Attract your ideal client
Provide enough information for people
to WANT to connect
Andrea Lindal, Lexabi Communications 250.215.1122
LinkedIn
Profile Picture
Name – max. 100 characters
Headline – max. 120 characters
Summary – max. 2,000 characters
Contact Area
Andrea Lindal, Lexabi Communications 250.215.1122
Making it all work
for You
Have a basic understanding of your
marketing goals
Choose one or two to start with
Commit to nurturing & monitoring
Andrea Lindal, Lexabi Communications 250.215.1122
Andrea Lindal, Lexabi Communications
250.215.1122
Summary

Leverage all Digital Marketing
with each other
Create and stay with your
brand and message
Andrea Lindal, Lexabi Communications 250.215.1122
A Digital Marketing
Management Agency

Social Media, Email Marketing,
Digital Design, Website Development,
Professional Writing
Marketing & Communications
Andrea Lindal, Lexabi Communications 250.215.1122

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Presentation2 pdf

  • 1. Social Marketing What is Social Marketing? What does it mean to you? What are you doing now? Andrea Lindal, Lexabi Communications 250.215.1122
  • 2. 3 Main Focuses Facebook LinkedIn Making it work together and for YOU. Andrea Lindal, Lexabi Communications 250.215.1122
  • 3. Marketing really hasn’t changed The channels have evolved and it’s simply keeping up with that evolution and ensuring your message is consistent Andrea Lindal, Lexabi Communications 250.215.1122
  • 4. Facebook Business Facebook Page Personal Facebook Page What’s the difference? Andrea Lindal, Lexabi Communications 250.215.1122
  • 5. Facebook 5 key components Cover Image Profile Picture ‘About’ Information ‘Contact’ Information Insights Andrea Lindal, Lexabi Communications 250.215.1122
  • 6. A Cocktail Party 80% useful/fun information 20% about you Social Community – be real! Monitor Comments – Respond ENGAGE ENGAGE ENGAGE! Andrea Lindal, Lexabi Communications 250.215.1122
  • 7. Hashtags Mark keywords or topics A single word or phrase beginning with a ‘#’ Facebook, Twitter, Google+, Tumblr & Pinterest Andrea Lindal, Lexabi Communications 250.215.1122
  • 8. LinkedIn B2B Get found Attract your ideal client Provide enough information for people to WANT to connect Andrea Lindal, Lexabi Communications 250.215.1122
  • 9. LinkedIn Profile Picture Name – max. 100 characters Headline – max. 120 characters Summary – max. 2,000 characters Contact Area Andrea Lindal, Lexabi Communications 250.215.1122
  • 10. Making it all work for You Have a basic understanding of your marketing goals Choose one or two to start with Commit to nurturing & monitoring Andrea Lindal, Lexabi Communications 250.215.1122
  • 11. Andrea Lindal, Lexabi Communications 250.215.1122
  • 12. Summary Leverage all Digital Marketing with each other Create and stay with your brand and message Andrea Lindal, Lexabi Communications 250.215.1122
  • 13. A Digital Marketing Management Agency Social Media, Email Marketing, Digital Design, Website Development, Professional Writing Marketing & Communications Andrea Lindal, Lexabi Communications 250.215.1122