5 Simple Tools for Mobile Wallet MarketingKim Stuart
Slides from webinar discussing mobile wallet marketing, how it works, real world case studies and how to incorporate it into your business plan.
Using Apple Passbook and Google Wallet as the drop-in manager for mobile wallet passes instead of creating and distributing an app is a more economical method, leverages existing technology and offers small to mid size businesses the opportunity to focus on the campaign and not the technology. Discusses compatibility with iBeacons and geo-fencing notifications.
Survey says: consumers are already using mobile wallet, and they want more.
In our survey of 2,000 customers in the U.S. and the U.K., we found that marketers have yet to meet consumer demand for wallet.
Consider:
- 54% of respondents we surveyed have already used a wallet pass
- More than 57% of Millennials want information about sales, offers and coupons delivered via mobile wallet
In this presentation, two mobile wallet experts take you through the survey results and explore what the key findings mean for mobile marketers.
Will 2015 be the year E-commerce Really run away ? Will ecommerce Portal development is effective medium for small businesses? Will An idea is enough to start an e-commerce business ? will micro targetting, personalization and same day shipping are the best way to gain more customer. see more at http://www.greymatterindia.com/ecommerce-development
5 Simple Tools for Mobile Wallet MarketingKim Stuart
Slides from webinar discussing mobile wallet marketing, how it works, real world case studies and how to incorporate it into your business plan.
Using Apple Passbook and Google Wallet as the drop-in manager for mobile wallet passes instead of creating and distributing an app is a more economical method, leverages existing technology and offers small to mid size businesses the opportunity to focus on the campaign and not the technology. Discusses compatibility with iBeacons and geo-fencing notifications.
Survey says: consumers are already using mobile wallet, and they want more.
In our survey of 2,000 customers in the U.S. and the U.K., we found that marketers have yet to meet consumer demand for wallet.
Consider:
- 54% of respondents we surveyed have already used a wallet pass
- More than 57% of Millennials want information about sales, offers and coupons delivered via mobile wallet
In this presentation, two mobile wallet experts take you through the survey results and explore what the key findings mean for mobile marketers.
Will 2015 be the year E-commerce Really run away ? Will ecommerce Portal development is effective medium for small businesses? Will An idea is enough to start an e-commerce business ? will micro targetting, personalization and same day shipping are the best way to gain more customer. see more at http://www.greymatterindia.com/ecommerce-development
Bricks and Mobile - Brand in Hand- How Brands Can Influence the Shopping TripRemodista
While retailers have traditionally controlled the shopping experience, mobile marketing allows brands to provide shoppers with additional information to influence the purchase. Learn how brands are embracing the channel by looking at successful experiences that vary by low- and high-involvement categories, outside and within the store and across tactics from text messaging to the latest location-based apps. Understand how to prioritize solutions for your brand, which content to provide and how to leverage partnership opportunities with retailers and third party apps like ShopKick and FourSquare.
Frankly monetization is still a mystery for a lot of developers and entrepreneurs. Obviously having a monetization model that helps in sustaining an app over time and generate a steady stream of revenue is highly desirable by everyone. In this session we will go through various monetization models that have been used successfully by a variety of apps (mobile, gaming,device, social, ecommerce, etc.), with some example of how some apps/start-ups have evolved their monetization strategy over time and some tips on where to start.
Mobile Wallets Will Become Marketing Platforms: Featuring The Men's Wearhouse...Vibes_Thought_Leadership
What to expect:
The Men’s Wearhouse shares how they are delivering 10X in-store redemptions by activating emails with Apple’s Passbook & Google Wallet.
Forrester Research, Inc. shares key highlights from its mobile wallet report – which states that 41% of marketers plan to use digital mobile wallets within the next year.
Vibes shares mobile wallet best practices and case studies.
Featured Speakers:
Vibes is excited to feature three marketing and thought leaders who are at the forefront of the mobile wallet opportunity.
Matt Stringer, EVP of Marketing for The Men’s Wearhouse
Thomas Husson, Vice President & Principal Analyst, Forrester Research, Inc.
Jack Philbin, Co-Founder & CEO, Vibes
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
The non-payment side of the mobile wallet is a true game changer for marketers. This new marketing frontier empowers marketers to run mobile wallet programs that take advantage of time, location and interaction. These powerful new mobile wallet tools like Apple's Passbook and Google Wallet Objects allow marketers to drive in-store traffic and increase average order value.
To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of the mobile wallet. This definitive research reveals consumer attitudes and behaviors related to this emerging mobile marketing technology.
In this presentation, you will learn about:
- Benefits of the non-payment side of the mobile wallet
- The mobile wallet disconnect
- High consumer demand
- Preferred distribution and frequency of mobile wallet content
- Five tips to execute successful mobile wallet programs
One of the most critical elements in IMPROVING THE FAN EXPERIENCE is to accommodate the parking needs of the thousands of spectators arriving to events at the stadium
Is "SoLoMo" just an industry buzzword or a real behavioral phenomenon?
Learn why mobile is rapidly becoming the dominant way to access people's favorite activities on the internet, from socializing to playing games, finding discounts and searching for nearby places.
This punchy talk will include behavioral trends, tweetable stats and case studies from Asia
Speaker: Napoleon Biggs, Chief Strategy Officer, Gravitas Limited
Bricks and Mobile - Brand in Hand- How Brands Can Influence the Shopping TripRemodista
While retailers have traditionally controlled the shopping experience, mobile marketing allows brands to provide shoppers with additional information to influence the purchase. Learn how brands are embracing the channel by looking at successful experiences that vary by low- and high-involvement categories, outside and within the store and across tactics from text messaging to the latest location-based apps. Understand how to prioritize solutions for your brand, which content to provide and how to leverage partnership opportunities with retailers and third party apps like ShopKick and FourSquare.
Frankly monetization is still a mystery for a lot of developers and entrepreneurs. Obviously having a monetization model that helps in sustaining an app over time and generate a steady stream of revenue is highly desirable by everyone. In this session we will go through various monetization models that have been used successfully by a variety of apps (mobile, gaming,device, social, ecommerce, etc.), with some example of how some apps/start-ups have evolved their monetization strategy over time and some tips on where to start.
Mobile Wallets Will Become Marketing Platforms: Featuring The Men's Wearhouse...Vibes_Thought_Leadership
What to expect:
The Men’s Wearhouse shares how they are delivering 10X in-store redemptions by activating emails with Apple’s Passbook & Google Wallet.
Forrester Research, Inc. shares key highlights from its mobile wallet report – which states that 41% of marketers plan to use digital mobile wallets within the next year.
Vibes shares mobile wallet best practices and case studies.
Featured Speakers:
Vibes is excited to feature three marketing and thought leaders who are at the forefront of the mobile wallet opportunity.
Matt Stringer, EVP of Marketing for The Men’s Wearhouse
Thomas Husson, Vice President & Principal Analyst, Forrester Research, Inc.
Jack Philbin, Co-Founder & CEO, Vibes
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
The non-payment side of the mobile wallet is a true game changer for marketers. This new marketing frontier empowers marketers to run mobile wallet programs that take advantage of time, location and interaction. These powerful new mobile wallet tools like Apple's Passbook and Google Wallet Objects allow marketers to drive in-store traffic and increase average order value.
To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of the mobile wallet. This definitive research reveals consumer attitudes and behaviors related to this emerging mobile marketing technology.
In this presentation, you will learn about:
- Benefits of the non-payment side of the mobile wallet
- The mobile wallet disconnect
- High consumer demand
- Preferred distribution and frequency of mobile wallet content
- Five tips to execute successful mobile wallet programs
One of the most critical elements in IMPROVING THE FAN EXPERIENCE is to accommodate the parking needs of the thousands of spectators arriving to events at the stadium
Is "SoLoMo" just an industry buzzword or a real behavioral phenomenon?
Learn why mobile is rapidly becoming the dominant way to access people's favorite activities on the internet, from socializing to playing games, finding discounts and searching for nearby places.
This punchy talk will include behavioral trends, tweetable stats and case studies from Asia
Speaker: Napoleon Biggs, Chief Strategy Officer, Gravitas Limited
Info session recap from the Pixelles Game Incubator III. The Pixelles Game Incubator III is a free, six week workshop series designed to help ten women make their first video game!
Bisquits is a social network for coders. It allows you to create your own programming code library and to share it within communities.
With Bisquits, you can add codes written by other users to your library and vote, share and comment them.
Bisquits also features Qloud, a platform which allows you to save your own library in remoteand to access it with an easy CDN-based system.
As online technology and services develop, mobile online technology and services of the same kind are sure to follow. This is true of mobile commerce. E-commerce has grown significantly over the past 10 years; and today, mobile commerce not only offers shoppers the same browser-based purchasing services via mobile, but in fact, allows more seamless crossing of channels from digital shopping to in-store shopping.
Here is our latest white paper, Passport To Purchase: M-Commerce, and read more abut the mobile evolution and its implications on CPGs, cross-channel approaches, target demographics, purchase behaviors, and more.
Mobile technology adoption continues to grow, and recent consumer trends include rise in wearable tech and VR / AR, as well as growing use of chatting apps, mobile commerce, and consumption of mobile video content. Marketers are responding to these trends with location based marketing, video content and ramification, among other tactics, in order to offer a more relevant and instant shopping experience.
eMarketer Webinar: Cashing In on Mobile ShoppingeMarketer
Join eMarketer Principal Analyst Noah Elkin as he shares insights on how advances in mobile coupons, commerce and payments are helping to mobilize the bottom of the purchase funnel.
Mobile trends to transform your business in 2015Self-employed
To download the eBook, head on over to www.mobext.ph/ebook-download2015
In the eBook you'll find:
- The five crucial developments in the mobile space that your business must keep in mind to stay ahead
- Creative ways that other companies have leveraged mobile to reach both their business targets and their customers
- Tips to help boost your business’ mobile efforts
This presentation provides interesting information about the Chinese automotive buyer. These car buyers are more sophisticated, socially and digitally connected than ever before -- for those wanting to reach this consumer then the ideas outlined in this presentation will help guide your digital marketing approach.
mCommerce and Mobile Banking_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Digital tools are moving offline thanks to mobile devices, creating a generation of connected consumers in a hyperlinked world. People are using their phones to keep shopping lists, get information, solicit opinions and much more—all while cruising the aisles of brick and mortar stores. In this new reality, bits and bricks are no longer separate and "online" is everywhere.
As today’s consumer-driven technology continues to evolve, the at-retail environment is in the best position to utilize these new tools. Through mobile, retailers can engage shoppers on the spot, enhance their experiences and ultimately influence their decisions right at the point of purchase. Yet, many companies are overwhelmed with the rate of technology change and challenged to find ways to adopt technology into the right state.
At the POPAI Breakthrough Thinking Conference "Marketing at Retail Technology and Shopper Behavior: Reaching Retail Consumers with New Strategies" last Thursday (http://popai.com/tech), Allison Mooney and Caleb Kramer of MobileBehavior, a Tribal DDB Company, shared the latest insights on how consumers are using mobile devices while shopping and how marketers can embrace these behaviors to enhance the in-store experience. See their presentation here.
Ubiquitous connectivity beckons this holiday season, bringing with it a new wave of Mobile Commerce (M-Commerce). Consumers can soon expect SMS and MMS coupons, the ability to run price comparisons in real time while at the store and even mobile phone shopping from the comfort of home.
According to a recent Yankee Group survey, 14 percent of consumers are interested in mobile transactions, and an additional 18 percent say they may be interested. Yankee Group predicts the mobile coupon market will reach 2.5 million North American consumers by 2013, ballooning the dollar-amount of the market to $2.3 billion.
In this webinar, Yankee Group analysts Jon Paisner and Andy Castonguay reveal further trends from our consumer surveys and explore the devices, conveniences and challenges of M-Commerce as mobile is integrated into the retail shopping experience this holiday season.
2. “Half of U.S. shoppers will shop regularly on mobile
devices within the next 5 years. Now is the time for
retailers and brands to ensure that they meet the needs
of the new mobile consumer, and are ready to compete
in this new marketplace.”—Mashable, 8.17.11
3. TWO WAYS TO BUY
Snap Send Receive Buy
Snap & Send to 27205
Any camera phone
Open Hover Buy Share
SCAN via
SNAPTAG READER or
GLAMOUR mobile app
iPhone & Android
5. BY
One Click Mobile Check Out
• First time buyer submits credit card
info
• Single snap and security code for
subsequent purchases
• Serves smart and feature phones with
a secure mobile payment solution
6. BY
Mobile Taxi ‘Boutiques’
• NYC Taxi toppers are now retail signage
for shopping opportunities inside the cab
• Inside TV screens play programming from
Glamour on make up and beauty trends
• Additional print ads offer consumers the
opportunity to purchase beauty products