The smartphone marketing solution was developed to address challenges in today's competitive marketplace. It provides tools to engage and empower customers, including creating a mobile app. The app allows businesses to send location-based messages to customers in real time with features like video, coupons, and analytics. It also enables banner ads to generate revenue and create customer loyalty and engagement.
Mobile marketing is becoming a dynamic medium of the Integrated Marketing Communication (IMC) mix. It can be used effectively to communicate sense of excitement and intimacy with its target audience.
The heavy dependability of clients and customers on mobile phones has revolutionized the way business is looked at. With more and more of your target audience reaching you through smartphones, having a mobile app is a must. Most of your customers are searching you with the help of mobile internet. Having your own mobile app for your business will give you an edge over your competitors.
This presentation explores the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Mobile marketing is becoming a dynamic medium of the Integrated Marketing Communication (IMC) mix. It can be used effectively to communicate sense of excitement and intimacy with its target audience.
The heavy dependability of clients and customers on mobile phones has revolutionized the way business is looked at. With more and more of your target audience reaching you through smartphones, having a mobile app is a must. Most of your customers are searching you with the help of mobile internet. Having your own mobile app for your business will give you an edge over your competitors.
This presentation explores the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
We suggest targeting consumers wherever they can buy your product or are commonly engaged in researching your brand or service. With some smartphone users checking their phones 100+ times daily, the opportunities are almost unlimited.
This slide defines the mobile marketing used by e-commerce companies in India, types of mobile marketing, various pricing models used by e-commerce companies and advantages and disadvantages of mobile marketing.
Mobile app usage continued to see significant growth year on year and at present its one of the most important marketing strategies to consider. With 51% of time spent on mobile devices in comparison to 42% on desktops / laptops mobile apps turns out to be must for present generation consume.
Survey of Advertisers and Agencies
Search Engine Marketing Professional Organization (SEMPO)
February, 2009
http://www.sempo.org/learning_center/research/2008_execsummary.pdf
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
Engage Your Target Audiences with Mobile Marketing StrategiesSteadyRain
As the digital landscape continues to expand onto mobile platforms, more consumers are accessing online resources with a mobile device. Consumers utilize smartphones and tablets for everything from email management to online purchases, and they expect brands to keep up. Stand out from the crowd by building mobile marketing strategies that effectively reach your target audiences on their devices. Joe Marcallini of SteadyRain explains why your next business step should be onto the mobile platform. Learn more about mobile marketing best practices and how to get your brand started.
An innovative way for Talent Acquisition Managers and Hiring Managers to connect with their best truck driver candidates on their mobile devices. Tools include: Geo Targeting, Geo Fencing, Geo Conquesting, Text Message Marketing, Ringless voicemail and more. For more information: Barb Breeser, Purplegator barb@purplegator.com 515-850-1162
Marketing to Millennials - Technology that Meets ExpectationsIBM Watson Commerce
There is no question that the Millennial generation has helped set a new golden standard for brand engagement. The expectations held by digital natives are requiring companies to maintain a high level of technological prowess and engage with customers on an individual level. This presentation explores how to meet these expectations and deliver a seamless customer experience through the use of IBM Marketing Cloud technology.
이스라엘의 떠오르는 벤처 20중 하나인 AppsFlyer 서비스에 대한 자료. AppsFlyer는 app사용자가 어떤 ad network를 통해서 접속하고, 얼마나 click을 했는지, 얼마나 다운로드 받았는지, 얼마나 설치를 했는지 tracking할 수 있다. App store운영하는 사업자나 app개발자에게 매우 유용한 서비스이다.
We suggest targeting consumers wherever they can buy your product or are commonly engaged in researching your brand or service. With some smartphone users checking their phones 100+ times daily, the opportunities are almost unlimited.
This slide defines the mobile marketing used by e-commerce companies in India, types of mobile marketing, various pricing models used by e-commerce companies and advantages and disadvantages of mobile marketing.
Mobile app usage continued to see significant growth year on year and at present its one of the most important marketing strategies to consider. With 51% of time spent on mobile devices in comparison to 42% on desktops / laptops mobile apps turns out to be must for present generation consume.
Survey of Advertisers and Agencies
Search Engine Marketing Professional Organization (SEMPO)
February, 2009
http://www.sempo.org/learning_center/research/2008_execsummary.pdf
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
Engage Your Target Audiences with Mobile Marketing StrategiesSteadyRain
As the digital landscape continues to expand onto mobile platforms, more consumers are accessing online resources with a mobile device. Consumers utilize smartphones and tablets for everything from email management to online purchases, and they expect brands to keep up. Stand out from the crowd by building mobile marketing strategies that effectively reach your target audiences on their devices. Joe Marcallini of SteadyRain explains why your next business step should be onto the mobile platform. Learn more about mobile marketing best practices and how to get your brand started.
An innovative way for Talent Acquisition Managers and Hiring Managers to connect with their best truck driver candidates on their mobile devices. Tools include: Geo Targeting, Geo Fencing, Geo Conquesting, Text Message Marketing, Ringless voicemail and more. For more information: Barb Breeser, Purplegator barb@purplegator.com 515-850-1162
Marketing to Millennials - Technology that Meets ExpectationsIBM Watson Commerce
There is no question that the Millennial generation has helped set a new golden standard for brand engagement. The expectations held by digital natives are requiring companies to maintain a high level of technological prowess and engage with customers on an individual level. This presentation explores how to meet these expectations and deliver a seamless customer experience through the use of IBM Marketing Cloud technology.
이스라엘의 떠오르는 벤처 20중 하나인 AppsFlyer 서비스에 대한 자료. AppsFlyer는 app사용자가 어떤 ad network를 통해서 접속하고, 얼마나 click을 했는지, 얼마나 다운로드 받았는지, 얼마나 설치를 했는지 tracking할 수 있다. App store운영하는 사업자나 app개발자에게 매우 유용한 서비스이다.
How Omni-Channel Marketing Can Drive ROI For Your BusinessCleverTap
Omni-channel marketing is an intelligent way to think about the customer journey. From desktop to a native app, mobile web to IoT, a holistic approach across digital platforms provide a seamless customer experience. Learn how other businesses succeed with omni-channel marketing.
Engaging customers on a variety channels has become critical for not only retention marketing – staying top of mind or for repeat purchase -- but equally important for brand marketing. How you engage customers says more about a brand than a logo. Customer engagement is an expression of brand: What your brand means to customers and why it is sustainable.
Mobile apps for consumer engagement present you with a scalable proposition that not only helps you to engage your customer more effectively, but also brings on the table multiple ways that you could interact with customer not just for making that purchase decision - but also for brand marketing.
5 Tips for Designing Websites to serve every Customer individuallywhtl
A modern, responsive and dynamic website is the key to any business success. Here are the 5 tips for designing your website to serve every customer individually.
We, at WHTL, provide you all types of website development services to empower your businesses worldwide with a website to attract, engage & retain new & existing customers.
When you’ve got something great to offer mobile users, you don’t have to go out there and do all the hard work of finding them. Rendezvous does that for you.
Rendezvous is a cloud based social recommendations engine for mobile operators, content developers & apps stores that helps you find the right audience for digital goods.
Rendezvous social graphs deliver improved recommendations and can be extremely helpful to content developers looking to launch new products in new or existing markets.
5 Website Designing Tips to Serve Every Customer IndividuallyWebhosting Tech Labs
A modern, responsive and dynamic website is the key to any business success. Here are the 5 tips for designing your website to serve every customer individually. We at WHTL, provide you all types of website development services to empower your businesses worldwide with a website to attract, engage & retain new & existing customers.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
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1. The Smartphone
Marketing Solution
The smartphone marketing solution was developed to
address the marketing challenges in today’s hyper
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organizations need to think about engaging their customers
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