This document discusses community management strategies for crypto startups. It defines what a community is and how an engaged community can add value to a business. It then outlines some common problems crypto startups face in community management, such as having investors who are not product users and a lack of an existing product. The document provides tips for effective community management, including strategizing goals, understanding your industry, recruiting qualified community managers from within the community, engaging both online and offline, being responsive, listening to feedback, measuring results, and educating oneself on best practices. It discusses how ICORating and GITA implement these strategies in their own communities.

1.
Community Management
for Crypto Startups
Speaker
Mikhail Mironov
Head of Partnerships at ICORating

2. What is community?

3. “A community is a small or large social unit
that has something in common, such as norms,
religion, values, or identity”
– W I K I P E D I A

4. “An online community is a group of people
who have developed relationship with each other
around a strong common interest. If they don’t
interact with each other, or don’t share a strong
common interest, they are not community”
– R I C H A R D M I L L I N G T O N

5. How does community
add value to the business?

6. “Fully engaged customers represent
an average 23% premium in share of wallet,
profitability, revenue, and relationship
growth over the average customer”
– G A L L U P

7. “Network effects increase loyalty
and frequency of use and make
it difficult to replicate the ecosystem.”
– A L I B A B A

8. “An engaged community is a multiplier
to success. Do less, hire more,
be more authentic”
– J E N N A M A I S T E R , H E A D C O M M U N I T Y A I R B N B

9. Community ----> Evangelists
– J E N N A M A I S T E R , H E A D C O M M U N I T Y A I R B N B

10. Brands that rocked
community management

12. Problems of ICO startups
for community management:
I . I N V E S T O R S ≠ P R O D U C T U S E R S
I I . A B S E N C E O F P R O D U C T
I I I . S TA R T U P S A R E T O O Y O U N G A N D
I M M AT U R E
I V. U N Q U A L I F I E D C O M M U N I T Y M A N A G E R S

13. I. investors ≠ product users
WHEN BINANCE?
WHEN MOON?
WHEN LAMBO?

14. II. absence of product
Q2 DATA ICORATING REVEALS
MOST PROJEC TS DO N’T EVEN
H AV E A N M V P !

15. If you are a post-ICO startup
ask yourself 2 questions
1 . W H Y W O U L D A N I N D I V I D U A L J O I N O R PA R T I C I PAT E
I N A C O M M U N I T Y F O R A P R O D U C T T H E Y D O N ’ T B U Y O R
U S E ?
2 . H O W C A N Y O U E N G A G E T H E C O M M U N I T Y I F Y O U
D O N ’ T H AV E A P R O D U C T O R S E R V I C E Y E T ? ( I T ’ S
P O S S I B L E B U T H A R D )

16. • M O S T S TA R T U P S W H O R A I S E D F U N D S F O R T H E L A S T 2
Y E A R S B Y M E A N S O F I C O H A D T H E I R T E A M G AT H E R E D
“ O N - T H E - G O ”
• T E A M A N D C O M PA N Y WA S F O R M E D T O O Q U I C K , T O O
S O O N
• L A C K O F TA L E N T I N C R Y P T O S PA C E : S TA R T U P S
S T R U G G L E T O AT T R A C T Q U A L I F I E D S TA F F
• M A N Y J O I N S TA R T U P S W I T H O U T A N Y A F F I N I T Y A N D
“ L O V E ” W I T H T H E P R O D U C T
III. startups are too young and
immature

17. • M A N Y H AV E N O E X P E R I E N C E
• F O R M A N Y C O M M U N I T Y = T E L E G R A M G R O U P
• F O R M A N Y C O M M U N I T Y M A N A G E M E N T = C U S T O M E R
S U P P O R T ( S I N C E W H E N A N S W E R I N G Q U E R I E S O N
T E L E G R A M A N D O T H E R S O C I A L M E D I A I S C O N S I D E R E D
C O M M U N I T Y M A N A G E M E N T ? )
• S O U N D S FA M I L I A R AT A L L ?
IV. unqualified Community Managers

18. Tips for effective
community management

19. 1. Strategize! What results do
you want from community
management efforts?

21. 2. The industry you
operate will define your
community strategy

22. What’s yours?
ICORATING
Q2 REPORT

23. 3. Use the Community
Commitment Curve

25. 4. Recruit Community Manager
from your own community.
Don’t Outsource!

26. • A C T I V E
• E N G A G E D
• PA S S I O N AT E A B O U T
Y O U R P R O D U C T
• H A S H I G H L E V E L
O F E X P E R T I S E I N B L O C K C H A I N ,
C R Y P T O A N D Y O U R P R O D U C T
• L I K E A B L E
• N AT U R A L C O N N E C T O R
Your very own Community Manager

27. 5. Reach and engage your
community online and offline

28. Social Media
Crypto Social
Media
Newsletters
Blogposts
Meetups

29. Newsletters
U p d a t e , I n f o r m , E n g a g e

30. Meetups
H A C K AT H L O N ?
G AT H E R I N G O N A S I D E L I N E O F A C O N F E R E N C E ?
O W N C O N F E R E N C E ?
W E B I N A R ?
Gather people, engage and make them bond

31. 6. Be fast to respond and act

32. 15 minute rule: research shows
that people tend to positively engage
and have a second contribution

33. 7. Listen to your community

34. • Collect feedback about product,
service, road map and more
• Listen to what they think about your
competitors
• Reward

35. 8. Measure results
and implement changes

36. Questionnaire
RSVP /attendance
n feedback collected
Community ROI

37. 9. Educate yourself

38. I N T E R N E T:
B R A N D S C A S E
S T U D I E S
E X P E R T S
O P I N I O N S
C R Y P T O S TA R T U P S
T H AT R O C K

39. 10. Love your community

40. How we manage
community at ICORating

41. Online Offline

42. Communities at
GITA - Global ICO
Transparency Alliance
www.gita.foundatoin

43. Online
W e n e e d y o u r h e l p !
G I TA i s l o o k i n g f o r v o l u n t e e r s
f o r c o m m u n i t y m a n a g e m e n t
Offline

44. GITA needs your help
Donate:
BTC wallet: 3N9fm11d7K5ccKS8NkkghVE6e26kcHsE99

45. Thank you and get in touch!
Mikhail Mironov
Head of Partnerships at ICORating
Telegram: @mikmiro
mikhail@icorating.com
mikhail@gita.foundation
Wechat: