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Top SEO Factors (2014/2015)
This document provides a summary of key on-page and off-page SEO factors that can positively or negatively impact a website's search engine rankings. It emphasizes the importance of site structure, quality content relevant to targeted keywords, HTML optimization with titles and descriptions, page speed, and internal linking. Off-page factors discussed include high quality backlinks, building authority over time, social sharing, and personalization based on a user's location and history. The document recommends checking for structural issues, log files, and SEO tools to analyze performance and identifies a company that can provide SEO help.
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Top SEO Factors (2014/2015)
- 1. TOP SEO BY GÜNTHER HASLBECK OVENGAMEDIA FACTORS
- 2.
- 3. CHECKYOURSITESTRUCTURE Shadow C he c k Y o u r S t r u c t u r e Most of the time Websites have structural Problems. Its not what you see, its what you dont see: Deleted pages who are linked from everywhere but respond an Error (404), orphaned pages, less internal links to important stuff NORMAL SITE Shadow Shadow Shadow
- 4.
- 5. TOMAKEITVERYCLEAR D e pe n d s o n y o u r i m p o r t a n c y Google and Co crawles parts of your site every day but as more waste you have as longer it takes to hit an important page on your site. So keep it small and clean to have fast changes in Search Engines.. But it may still take monthes... FULLUPDATEOFGOOGLE ONCEAMONTH(ENDOF) (check mozcast.com for current „weather“ status, high temp =many changes)
- 6. TOO LONG FOR TRIALANDERROR SO:„BELIEVE“
- 7. WE DONT KNOWTHE RECEIPTBUTWE CAN MEASURE
- 8.
- 9. ONPAGEVSOFFPAGE unimportant other site M E A N S ON PAGE: Things you can do on your page OFF PAGE: Things others can do on their page (you need to ask) YOUR SITE VERY important other site
- 10.
- 11.
- 12. QUALITY OF CONTENT +3 RELEVANCY" OFTOPIC Arepages well written and have substantial quality content ?
- 13. RESEARCH THE CONTENT +3 RELEVANCY" OFTOPIC Haveyou researched the keywords people may use to find your content?
- 14. WORDS +2 RELEVANCY" OFTOPIC Do pages usewords & phrases you hope they'll be found for?
- 15. ENGAGE +2 RELEVANCY" OFTOPIC Do visitors spendtime reading or "bounce" away quickly?
- 16. FRESHNESS +2 RELEVANCY" OFTOPIC Are pages fresh& about "hot" topics
- 17. THIN -2 RELEVANCY" OFTOPIC Is content "thin"or "shallow" & lacking substance ?
- 18. VISIBILITY -1 RELEVANCY" OFTOPIC Is your contentad-heavy, especially "above" the fold?
- 19.
- 20. TITLES +3 RELEVANCY" OFTOPIC Do HTML titletags contain keywords relevant to the page topics?
- 21. DESCRIPTION +2 RELEVANCY" OFTOPIC Do meta descriptiontags describe what pages are about?
- 22. HEADERS +1 RELEVANCY" OFTOPIC Do headlines &subheads use header tags with relevant keywords?
- 23. STRUCTURE +1 RELEVANCY" OFTOPIC Do pages usestructured data to enhance listings?
- 24. STUFFING -1 RELEVANCY" OFTOPIC Do you excessivelyuse words you want pages to be found for?
- 25. HIDDEN TEXT -1 RELEVANCY" OFTOPIC Do colorsor design "hide" words you want pages to be found for?
- 26.
- 27. CRAWL +3 RELEVANCY" OFTOPIC Can search engineseasily "crawl" pages on site?
- 28. DUPLICATE +2 RELEVANCY" OFTOPIC Does site manageduplicate content issues well?
- 29. SPEED +1 RELEVANCY" OFTOPIC Does site loadquickly (<0.4 Sec)?
- 30. URL +1 RELEVANCY" OFTOPIC Are URLs shortand contain meaningful keywords to page topics?
- 31. MOBILE +1 RELEVANCY" OFTOPIC Does your sitework well for mobile visitors on smartphones and tablets?
- 32. CLOAKING -3 RELEVANCY" OFTOPIC Do you showsearch engines different pages then humans?
- 33.
- 34.
- 35. QUALITY +3 RELEVANCY" OFTOPIC Are links fromtrusted, quality or respected web sites?
- 36. TEXT +2 RELEVANCY" OFTOPIC Do links pointingat pages use words you hope they'll be found for?
- 37. NUMBER OF LINKS +1 RELEVANCY" OFTOPIC Domany links point at your web pages?
- 38. PAID -3 RELEVANCY" OFTOPIC Have you purchasedlinks in hopes of better rankings?
- 39. PAID -2 RELEVANCY" OFTOPIC Have you createdmany links by spam- mining blogs, forums or other places?
- 40.
- 41. AUTHORITY +3 RELEVANCY" OFTOPIC Do links, shares& other factors make a site a trusted authority?
- 42. HISTORY +2 RELEVANCY" OFTOPIC Has site orits domains been around a long time, operating in same way?
- 43. IDENTITY +3 RELEVANCY" OFTOPIC Does site usemeans to verify its identity & that of autors?
- 44. PIRACY -1 RELEVANCY" OFTOPIC Has site beenflagged for hosting pirated content?
- 45.
- 46. REPUTATION +2 RELEVANCY" OFTOPIC Do those respectedon social networks share your content?
- 47. SHARES +1 RELEVANCY" OFTOPIC Do many shareyour content on social networks?
- 48.
- 49. COUNTRY +3 RELEVANCY" OFTOPIC What country issomeone located in?
- 50. LOCALITY +3 RELEVANCY" OFTOPIC What city orlocal area is someone located in?
- 51. HISTORY +3 RELEVANCY" OFTOPIC Has someone regularyvisited your site or socially favored it?
- 52. SOCIAL +2 RELEVANCY" OFTOPIC Have your friendssocially favored the site?
- 53.
- 54. CHECK OUR WEBSITE OVENGA MEDIA" CANHELP WWW.OVENGA-MEDIA.DE