The document discusses the Lean product development process. It emphasizes building a Minimum Viable Product (MVP) to test hypotheses with customers, learn from users, and iterate the product quickly. The Lean process involves determining customer needs, specifying MVP features, testing the MVP with customers, and continuously improving and learning from customer feedback to achieve product-market fit. Both qualitative and quantitative methods like interviews, surveys, analytics and A/B testing should be used to gather feedback, evaluate hypotheses, and prioritize ideas for improving the product.

1. LEAN
BY GÜNTHER HASLBECK
OVENGA MEDIA
PRODUCTS

2. WHAT IS
LEAN

3. LEANIS
✓ PRODUCT SHOULD ACHIEVE MARKET FIT
✓ CREATE A MVP (MINIMAL VIABLE PRODUCT)
✓ TEST HYPOTHESES
✓ LEARN WITH USERS
✓ IMPROVE AND ITERATE YOUR PRODUCT FAST
✓ USE RESOURCES EFFECTIVE

4. MARKETFITMEANS
MEETS MINIMUM CUSTOMER NEEDS
✓ IS (AT LEAST AS GOOD OR) BETTER AS BEST OTHER
ALTERNATIVES
✓ EASY TO USE *
✓ GOOD VALUE/PRICE
*"
UI = WHAT THE USER USES
UX= HOW THE USER FEELS

5. MARKETFIT
TARGET CUSTOMER
CUSTOMER NEEDS
PRODUCTS
THIS INTERACTS!
CUSTOMER HAS NEEDS
CUSTOMER DECIDES HOW WELL PRODUCT MEETS NEEDS
(SATISFACTION)
YOU DESIGN & BUILD PRODUCTS TO MEET THIS NEEDS… ITS
ON YOU TO SATISFY THE CUSTOMER

6. LEANPRODUCTPROCESS
1) DETERMINE YOUR TARGET CUSTOMERS
2) IDENTIFY UNDERSERVED CUSTOMER NEEDS
3) DEFINE YOUR VALUE PROPOSITIONS
4) SPECIFY YOUR MVP FEATURE SET
5) CREATE YOUR MVP PROTOTYPE
6) TEST YOUR MVP WITH CUSTOMERS

7. WHATISANMVP
Func%onal
Reliable
Usable
Deligh3ul
NOT
THIS
Func%onal
Reliable
Usable
Deligh3ul
FULFILLS ALL AREAS, NOT JUST ONE!

8. BREAKDOWN
FEATURES INTO CHUNKS
Must
Have
1
BENEFITS
Must
Have
2
Perform
ance
1
Perform
ance
2
Perform
ance
3
Delight
1
Delight
2
M1A
M2A
P1A
P2A
P3A
D1A
D2A
FEATURES
M2B
P1B
P1C
P3B
D2B
D2C
V1: YELLOW BOXES ARE ENOUGH = MVP
V2: ADDING THE GREEN BOXES AND SO ON

9. DEVELOPMVP
Must
Have
1
BENEFITS
Must
Have
2
Perform
ance
1
Perform
ance
2
Perform
ance
3
Delight
1
Delight
2
M1A
M2A
P1A
D1A
FEATURES
AND GO LIVE

10. 3PHASESOFYOURPRODUCT
BEFORE
Product-­‐Market
Fit
AFTER
Product-­‐Market
Fit
BEFORE YOUR
PRODUCT IS LIVE
PHASE 1
PHASE 2
AFTER YOUR
PRODUCT IS LIVE
PHASE 3
GOAL
TEST HYPOTHESIS,
GAIN CONFIDENCE,
BEFORE BUILDING
IMPROVE
PRODUCT- MARKET
FIT
GROWTH
METHODS
QUALITATIVE
QUALITATIVE &
QUANTITATIVE
MAINLY
QUANTITATIVE

11. QUALI-&QUANTITA-TIVE
QUALITATIVE:
- INTERVIEWS
- USER TESTING
QUANTITATIVE
- ANALYTICS
- A/B TESTING

12. QUALITATIVE
SURVEY.IO / QUALAROO.COM
- HOW DO YOU FEEL IF YOU COULD NO LONGER USE OUR
PRODUCT ?
- - VERY DISAPPOINTED
- - SOMEWHAT DISAPPOINTED
- - NOT DISAPPOINTED
GENERAL GUIDELINE: 40% OR MORE “VERY
DISSAPPOINTED” = PRODUCT-MARKET FIT !
OR USE NET PROMOTER SCORE (NPS)

13. USERTESTINGSESSION
5-10 MIN: ASK QUESTIONS
- TO UNDERSTAND USER NEEDS AN D SOLUTIONS THEY
CURRENTLY USE
30-50 MIN: USER FEEDBACK
- SHOW USER PRODUCT/MOCKUP
- NON-DIRECT AS MUCH AS POSSIBLE
- WHEN NECESSARY, DIRECT USER TO ATTEMP TO
PERFORM A SPECIFIC TASK
5-10 MIN: WRAP UP
- ANSWER ANY QUESTIONS THAT CAME UP
- POINT OUT/EXPLAIN FEATURES YOU WANT TO HIGHLIGHT
- ASK THEM IF THEY WOULD USE THE PRODUCT

14. NETPROMOTERSCORE
NPS = PROMOTERS - DETRACTORS

15. QUANTITATIVE
TRACK METRICS DAILY LIKE
- USERS / PIS
- REGISTRATIONS
- RETENTION RATE
- BUYS
A/B TESTS AND SO ON

16. PRODUCTANALYTICSPROCESS
Iden%fy
what
your
metrics
are
Measure
Metrics
Baseline
Values
Evaluate
metrics
updside
poten%al
GLOBAL LEVEL
SELECT TOP
METRIC
Brainstorm
Ideas
to
improve
metric
Iden%fy
highest
RIO
Idea
Analyze
how
the
metric
change
Design
and
Implement
METRIC LEVEL
LEARNANDITERATE

17. PRIORITIZINGIDEASBYROI
RETURN(VALUECREATED)
INVESTMENT (DEVELOPER-WEEKS)
IDEA A
IDEA B
IDEA C

18. ITERATE,ITERATE,ITERATE
SOLUTION
SPACE
LEARN
PROBLEM
SPACE
HYPOTHE
SIZE
DESIGN
TEST

19. TOOL

20. SCRUM
SPRINT

21. YOU NEED HELP

22. CHECK OUR
WEBSITE
OVENGA MEDIA"
CAN HELP
WWW.OVENGA-MEDIA.DE