The document discusses the rapid growth and benefits of marketing automation. Some key points: - The number of companies adopting marketing automation grew 50% in 2015 as it offers high ROI. - The most compelling reasons for implementing automation include increasing revenue by 77%, gaining more insights (65%), and better measuring performance (58%). - Automation increases marketing efficiency and conversions. Companies see 53% higher conversion rates and 9% higher sales quotas. It also helps identify the best quality leads. - Automation better aligns sales and marketing by bringing common goals, visibility into each other's performance, accurate credit attribution, and better measurement of ROI and performance. - Top performing companies are increasingly using automation and

1. MARKETING
AUTOMATION
BY GÜNTHER HASLBECK
OVENGA MEDIA

2. THERAPIDGROWTHOFAUTOMATION
50%
INCREASE "
IN 2015
The Number of companies
adopting marketing automation is
growing at rapid rate. Of the new
technology available to
marketers, automation is top of
ist class in the ROI it offers its
users. Let‘s have a closer look
2009
2015

3. MOSTCOMPELLINGREASONS
FORIMPLEMENTINGMARKETINGAUTOMATION
84%
COMPANIES USING OR PLANNING
TO USE AUTOMATION
77%
increase
REVENUE
65%
gain more
INSIGHT
58%
measure
PERFORMANCE

4. HOW DOESAUTOMATION"
DELIVER EXCEPTIONAL
RESULTS?

5. AUTOMATIONINCREASESTHEEFFICIENCY
OFYOURMARKETINGPROCESS,
CREATINGMORECONVERSIONS
CONVERSIONS

6. COMPANIESTHATUSEAUTOMATIONHAVE
+53%
53%higherconversion
ratefrommarketing
responsetomarketing
qualifiedlead
A MORE EFFICIENT SALES FUNNEL
Marketing automation optimized each level of the sales funnel.
Automation users lose fewer leads and enjoy higher conversion then non users.

7. COMPANIESTHATUSEAUTOMATIONHAVE
+9%
9%highersales
Quotaachievment
rate
IDENTIFY THE HIGHEST QUALITY LEADS
With automatic lead scoring and grading, marketing automation usrs can identify
the best leads automatically, focussing on the best opportunities

8. AUTOMATIONHELPSTOALIGN
SALESANDMARKETINGDEPARTMENTS
WITHCOMMONGOALSANDMETRICS
ALIGNMENT

9. AUTOMATIONBRINGSTOGETHER
C O M M O N G O A L S
Automation allows marketing and sales to
speak the same languag, using the same
definitions and working towards the same
goals.
PERFORMANCE VISIBILITY
Automation‘s tracking and reporting
allows sales and marketing departments
to access and understand each other‘s
performance at a glance

10. AUTOMATIONBRINGSTOGETHER
A C C U R A T E C R E D I T
Stop disputes who is responsible for
revenue. Automation accurately attributes
closed business to the appropriate
campaign or sales rep.
M E A S U R E M E N T
Accuratelymeasure ROI, campaign
performance, funnel velocity and more to
gain an unprecedent view of marketing
and sales performance

11. GRADUATING TO
AUTOMATION
TOP PERFORMING"
COMPANIESARE
ISN‘TITTIMEYOUSTARTCONSIDERINGITYOURSELF?

12. CHECK OUR
WEBSITE
OVENGA MEDIA"
CAN HELP
WWW.OVENGA-MEDIA.COM