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Ecommerce Psychology by Günther Haslbeck / Ovenga Media
1. 57% of online consumers will abandon a site if it takes longer than 3 seconds to load and 80% of those consumers will never return to the site. 2. 92% of people said that visuals like images are the most influential factor affecting online purchases. After 90 seconds on a site, people will click back to search engines like Google. 3. Using multiple product images can lead to 58% more sales as it keeps customers engaged and addresses concerns about products not meeting expectations.
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- 2. SITESPEED 57% ABANDON" A SITE 57% ofonline consumers will abondon a site after waiting more then 3 seconds Time 1.. 2.. 3.. SEC
- 3. RETURNRATE 80% NEVER" RETURN 80% of thesewill never Return to your site E X I T
- 4. DESINGOFSITE ISIMPORTANTTHANYOUTHINK 92% Of people saidthat the visuals are the top influential factor affecting a purchase
- 5. 90SECONDS....THEN:BACKTOGOOGLE MAX 90 SECONDSON YOUR PAGE After max 90 Sec or about 1,5 Pages people will click back to Google.. And btw: Google measures that: As sooner more people return as less important is your page. Youll be listet in „nowhere“ at Google GOOGLE GOOGLE > --- YOUR PAGE --- >
- 6. USEVISUALS LIKE -MANY-IMAGES
- 7. MULTIPLEPRODUCTVIEWS 58% MORE" SALES More different viewsof an productimage lead people to stay longer on your site AND keep in Mind: 25% of Returns are bec people say: „product is not what i was expecting“ I M A G E VIEW 1 VIEW 2 VIEW 3
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- 9. PRODUCTREVIEWS 85% Of people readonline reviews of a product
- 10. PRODUCTTRUST 67% Of people readabout 6 Reviews before they feel they can trust in a product or business enough to make a purchase
- 11. SHARETRUST 79% of trust goesinto Personal recommendations and this can be „a simple“ share on
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- 13. RETURNRATE 80% NEVER" RETURN 80% of thesewill never Return to your site E X I T
- 14. ABANDONMENTRATE 67% BREAK" UP Average checkout abandonment ratefrom 22 different studies
- 15. WHYDIDTHEY 41% HIDDEN CHARGES 29% REGISTERBEFORE BUYING 11% UNCLEAR DELIVERY DETAILS 10% LEGHTLY CHECKOUT PROCESS 8% PHONE NUMBER NOT PROVIDED ONWEBSITE 1,200 Users where asked
- 16. STEPSINCHECKOUT 5 TOP ECOMMERCESITES do not have more then 5 steps to complete checkout
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- 18. MALEVS FEMALE MAN aremore likely to abandon their cart as woman
- 19. NEEDMOREINFORMATIONS 42% VAGUE CUSTOMERS THOSE NEEDMORE INFORMATIONS (FROM CUSTOMER REVIEWS ETC.)
- 20. COSTCONCIOUS 42% BETTER PRICES THOSE PEOPLEARE ONLYONYOUR PAGETO CHECKYOUR PRICE OR THEY LEAVETO CHECK OTHER SITESTO COMPARE
- 21. JUSTLOOK 16% AREWINDOW SHOPPERS NO INTENTION OFMAKINGA PURCHASE, JUST LOOKINGAROUNG
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- 23. CHECK OUR WEBSITE OVENGA MEDIA" CANHELP WWW.OVENGA-MEDIA.DE