In this talk, I will walk through multiple tools/resources available to help you handle large datasets from log files to Google Analytics. These new techniques will empower you to find more valuable insights and help you avoid the annoyance of crashing Excel spreadsheets.
How to tell if there's demand to launch your business overseas - BrightonSEO ...Oban International
Deciding which countries you should prioritise when expanding your business overseas can be tricky. At the April 2019 BrightonSEO conference, James Brown discussed some of the techniques you can use to discover a demand for your business in other territories as well as some of the basics of international SEO to help you get found in that market.
Barry Adams - Search in a screenless world - Nottingham Digital SummitHallam
There has been a seismic shift in how people discover content online. Desktop searches are surpassed by mobile searches, and voice search is seeing double-digit growth every month. How can businesses prepare their websites for the future of online search? This talk will explore changes in search behaviour and provide actionable tips for businesses. Which technologies are driving screenless searches through voice search and automatic notifications? How can you prepare your website to integrate with the future of SEO?
We’ve analysed the SEO of over 100 eCom sites - this is what we’ve learned!DanielCartland
Working exclusively with eCommerce websites across a whole range of CMS, we've seen (almost) everything, from accidental overnight noindexing of entire websites, to broken dynamic rendering stopping only poor Bingbot from crawling a site.
But what we find most fascinating are the trends that arise most frequently, often transcending the boundaries of website size, niche, and brand: - What opportunities do most eCommerce sites miss? - What problems are frequently holding eCom brands from product goldmines? - What have we found to be the most effective ways of selling the ROI of SEO and getting our recommendations implemented above the inevitable development backlogs?
This talk aims to outline what we've learned about the most common issues and opportunities eCommerce websites face, with data-backed examples of what websites can do today to boost SEO and make an immediate difference in organic traffic and revenue.
Migrating a large scale banking app to composeFatih Giris
The Android community adopts Jetpack Compose more and more each day. But what about our existing apps? Adopting existing apps to Jetpack Compose might be an overwhelming task when the migration is not planned well.
In this talk, we will see the Compose migration strategy used in DNB. We will briefly talk about the interoperability APIs and how they are used in this migration process. We will also talk about how we are adopting our internal design system to Jetpack Compose. Finally, we will discuss the challenges we faced during this migration.
In this talk, I will walk through multiple tools/resources available to help you handle large datasets from log files to Google Analytics. These new techniques will empower you to find more valuable insights and help you avoid the annoyance of crashing Excel spreadsheets.
How to tell if there's demand to launch your business overseas - BrightonSEO ...Oban International
Deciding which countries you should prioritise when expanding your business overseas can be tricky. At the April 2019 BrightonSEO conference, James Brown discussed some of the techniques you can use to discover a demand for your business in other territories as well as some of the basics of international SEO to help you get found in that market.
Barry Adams - Search in a screenless world - Nottingham Digital SummitHallam
There has been a seismic shift in how people discover content online. Desktop searches are surpassed by mobile searches, and voice search is seeing double-digit growth every month. How can businesses prepare their websites for the future of online search? This talk will explore changes in search behaviour and provide actionable tips for businesses. Which technologies are driving screenless searches through voice search and automatic notifications? How can you prepare your website to integrate with the future of SEO?
We’ve analysed the SEO of over 100 eCom sites - this is what we’ve learned!DanielCartland
Working exclusively with eCommerce websites across a whole range of CMS, we've seen (almost) everything, from accidental overnight noindexing of entire websites, to broken dynamic rendering stopping only poor Bingbot from crawling a site.
But what we find most fascinating are the trends that arise most frequently, often transcending the boundaries of website size, niche, and brand: - What opportunities do most eCommerce sites miss? - What problems are frequently holding eCom brands from product goldmines? - What have we found to be the most effective ways of selling the ROI of SEO and getting our recommendations implemented above the inevitable development backlogs?
This talk aims to outline what we've learned about the most common issues and opportunities eCommerce websites face, with data-backed examples of what websites can do today to boost SEO and make an immediate difference in organic traffic and revenue.
Migrating a large scale banking app to composeFatih Giris
The Android community adopts Jetpack Compose more and more each day. But what about our existing apps? Adopting existing apps to Jetpack Compose might be an overwhelming task when the migration is not planned well.
In this talk, we will see the Compose migration strategy used in DNB. We will briefly talk about the interoperability APIs and how they are used in this migration process. We will also talk about how we are adopting our internal design system to Jetpack Compose. Finally, we will discuss the challenges we faced during this migration.
The Need for Speed! Accelerated mobile, beyond AMPJono Alderson
Performance is everything, but many people only do the basics. AMP is just the beginning. Want to go further, faster?
Brace yourself for a whirlwind of speed techniques and opportunities - from HTTP2 to PWAs and beyond!
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo
Hreflang is a common challenge in international SEO, but for a good reason. It can make the difference between success or failure in reaching your target audience around the world.
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
How I learned to stop worrying and love the .htaccess fileRoxana Stingu
An introduction to .htaccess and what this file can do to help with SEO.
Redirects:
- Mod_alias and mod_rewrite
- Most common redirect types (domain migrations, subdomain to folder and folder renaming and how to deal with duplicate content).
Indexing & Crawling:
- Set HTTP headers for canonicals and meta robots for non-HTML files.
Website speed:
- Gzip and Deflate
- Cache control
Redefining Technical SEO, #MozCon 2019 by Paul ShapiroPaul Shapiro
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.
SearchLove Boston 2018 - Tom Anthony - Hacking Google: what you can learn fro...Distilled
Tom has long been fascinated with how the web works… and how he could break it. In this presentation, Tom will discuss some of the times that he has discovered security issues in Google, Facebook and Twitter. He will discuss compromising Search Console so that he could look up any penalty in the Manual Action tool, how he took control of tens of thousands of websites, and how he recently discovered a major bug that let him rank brand new sites on the first page with no links at all. Tom will outline how these exploits work, and in doing so share some details about the technical side of the web.
Different types of graphs and when you should use each + some random visuals I've always found useful.
Patrick Stox presenting at Digital Elite Day 2020
Technical SEO for e-commerce at home and abroad.
Topics include: Infinite scroll, Faceted navigation, Content and Keywords, Handling 'out of stock' products, Seasonal refreshes of content, Product options and Hreflang tags.
Common SEO Mistakes During Site Relaunches, Redesigns, Migrations (2018) Melanie Phung
Nine (mostly technical) ways to ruin your search engine rankings and kill your traffic with a site redesign, relaunch or migration … and how to avoid them. This talk was originally presented at WordPress DC.
The Need for Speed! Accelerated mobile, beyond AMPJono Alderson
Performance is everything, but many people only do the basics. AMP is just the beginning. Want to go further, faster?
Brace yourself for a whirlwind of speed techniques and opportunities - from HTTP2 to PWAs and beyond!
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo
Hreflang is a common challenge in international SEO, but for a good reason. It can make the difference between success or failure in reaching your target audience around the world.
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
How I learned to stop worrying and love the .htaccess fileRoxana Stingu
An introduction to .htaccess and what this file can do to help with SEO.
Redirects:
- Mod_alias and mod_rewrite
- Most common redirect types (domain migrations, subdomain to folder and folder renaming and how to deal with duplicate content).
Indexing & Crawling:
- Set HTTP headers for canonicals and meta robots for non-HTML files.
Website speed:
- Gzip and Deflate
- Cache control
Redefining Technical SEO, #MozCon 2019 by Paul ShapiroPaul Shapiro
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.
SearchLove Boston 2018 - Tom Anthony - Hacking Google: what you can learn fro...Distilled
Tom has long been fascinated with how the web works… and how he could break it. In this presentation, Tom will discuss some of the times that he has discovered security issues in Google, Facebook and Twitter. He will discuss compromising Search Console so that he could look up any penalty in the Manual Action tool, how he took control of tens of thousands of websites, and how he recently discovered a major bug that let him rank brand new sites on the first page with no links at all. Tom will outline how these exploits work, and in doing so share some details about the technical side of the web.
Different types of graphs and when you should use each + some random visuals I've always found useful.
Patrick Stox presenting at Digital Elite Day 2020
Technical SEO for e-commerce at home and abroad.
Topics include: Infinite scroll, Faceted navigation, Content and Keywords, Handling 'out of stock' products, Seasonal refreshes of content, Product options and Hreflang tags.
Common SEO Mistakes During Site Relaunches, Redesigns, Migrations (2018) Melanie Phung
Nine (mostly technical) ways to ruin your search engine rankings and kill your traffic with a site redesign, relaunch or migration … and how to avoid them. This talk was originally presented at WordPress DC.
The lang attribute exists in most pages across the web, though it seems most developers and user interface folks do not understand its impact. We’ll review how browsers put it to use and why you may not want to accept whatever the default value is from your framework / platform of choice. Its proper use has implications for visual design, accessibility, and internationalization & localization.
Technical SEO: Crawl Space Management - SEOZone Istanbul 2014Bastian Grimm
My talk at #SEOZone 2014 in Istanbul covering various aspects of crawl space optimization such as crawler control & indexation strategies as well as site speed.
(Part 3 of 6) Top Google ranked "Search engine optimization expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include understanding how the search engines crawl your website and tricks to increase indexation.
Getting Started with Scripts #HeroConf London 2015Amy Bishop
An introduction to important javascript components, how to implement scripts, compatible integrations, tips, common mistakes, use cases, and free resources!
Grammarly AI-NLP Club #9 - Dumpster diving for parallel corpora with efficien...Grammarly
Speaker: Kenneth Heafield, Lecturer at the University of Edinburgh
Summary: The ParaCrawl project is mining a petabyte of the web for translations to release freely at https://paracrawl.eu/releases.html. But the web is a messy place, with a lot of data to sift through. To find translations, we translate everything into English or at least use a neural encoder. A related project makes machine translation inference more efficient by using optimizations ranging from assembly instructions to removal of bits of model architecture.
Internationalised Domain Names & Internet InvestigationsVere Software
English is not the only language that the Internet “speaks.” Internationalised Domain Names (IDNs) now allow for domain names in Arabic, Cyrillic, Chinese, and other non-Latin characters. This session will show how to trace IDNs and will examine some of the IDN info security issues. There will be a quick introduction to working with foreign language Websites and useful tips for using online search and translation tools.
6 site migration fails and how to avoid them - BrightonSEO September 2018 - J...Oban International
A failed site migration can include a loss in traffic, a drop in rankings in search results and a lower engagement on your site. Find out how to avoid the mistakes that lead to a failed site migration with James Brown, SEO Strategist at Oban International
Large Scale SEO - Method to the madnessJoost de Valk
In this presentation, given at SMX Munich 2016, Joost talks about the methods he uses to do SEO for large scale websites. He covers his SEO data strategy, optimization strategy and regular audits.
Hreflang - why and how and why not for International SEOGerry White
Hreflang has been the most challenging, one of the most complicated and almost unpredictable elements of technical SEO, and after doing hundreds of implementations Gerry White and Rise at Seven have learnt a ton about the reasons it can go wrong, why Google really does just treat it as a hint, not a directive and why even when it is all perfect, it can still no achieve the desired results. This will explain how to look at the data, how to evaluate the results and monitor it.
Similar to Hreflang Tags - Brighton SEO April 2018 - Emily Mace (20)
TW-BERT: Good for Users, Good for SEOs | Dave Cousin, Brighton SEO DeckOban International
Term Weighting BER, or TW-BERT, has the ability to drastically improve how Google understands your searches like a human. How do they do this without massively slowing down search and increasing costs? How does it work? And what does it mean for SEOs trying to optimise to show top in Google's SERPs (seach engine results pages)?
Dave Cousin, our brilliant Head of Organic, delivered this talk at the 2024 BrightonSEO conference. We've shared the slides with you below.
Are you looking to expand your business outside the UK? Oban International can help. We’re a digital marketing agency whose sole focus is international growth. Since 2002, we have helped numerous businesses grow internationally using the latest digital marketing techniques. Get in touch: obaninternational.com/contact
The 8 Things to check if Google are ignoring your hreflang - Final.pptxOban International
Thank you, I’m super excited; though not going to be anything too groundbreaking given the time but topic will be: The 8 Things to check if Google are ignoring your hreflang. - From the silly mistakes we shouldn’t make or miss, but do, to some more obscure reasons that Google just seem to hate your hreflang.
How to produce great multilingual content, even when you can't read it | Laur...Oban International
Laura will cover the importance of multilingual, properly localised content as part of an international marketing strategy, exploring some actionable steps to making that happen and highlighting some common pitfalls to avoid.
How to launch 'new concept' products & services in new markets | Dave Cousin ...Oban International
Find out 4 tips to allow you to use Search to launch a new product or service, or a new market, even when no-one knows you or your offering exists.
Launching a brand into a new market is one thing but what if the market doesn’t even know that what you’re selling is a thing? ATL is the normal way to launch a new product or service into a new international market. However search can also play a vital supporting role, not least for a complex new concept that’s alien to the market. From using keyword research to understand if there would be demand and what are the important cultural nuances through to how to drive awareness by targeting consumers at different points in the funnel and using content to inform them.
This talk will focus on Organic Search, but also cover the role of Paid Search.
Useful overview of the UK and the UK market, aimed at international marketers. The deck includes information on the UK's population, workforce, culture and digital marketing landscape. Useful for anyone who wants an informative yet digestible understanding of the UK from a marketing viewpoint.
Brighton SEO 2021 | The Mother of all Updates - What Google's MUM update will...Oban International
With the recent announcement of their MUM algorithm update, Google has thrown the world of SEO into a state of flux. With their focus on delivering the most relevant search results to users, irrespective of market or language, international marketers will need to update their strategies and multilingual websites will need to respond to compete effectively in a ‘language agnostic’ future.
We take you through how, for those suitably prepared, this can be a massive opportunity not just for global brands but also for those looking to go international for the first time.
Useful overview of France and the French market, aimed at international marketers. The deck includes information on France's population, workforce, culture and digital marketing landscape. Useful for anyone who wants an informative yet digestible understanding of France from a marketing viewpoint.
Useful overview of China and the Chinese market, aimed at international marketers. The deck includes information on China's population, workforce, culture and digital marketing landscape. Useful for anyone who wants an informative yet digestible understanding of China from a marketing viewpoint.
How do you approach user experience or UX for different markets? This presentation sets out six key principles of cross-cultural UX design. Useful reading for UX and web designers, as well as international marketers and international businesses looking to understand UX across borders.
Useful tips and information to help international marketers localize their content at scale. Helpful guide for global marketing specialists, multilingual brand publishers, copywriters & anyone who wants to localize marketing content into different languages, in a flexible and scalable way.
Brighton SEO 2019 | How to find content gaps when you don't speak the languageOban International
This presentation is explicitly aimed at marketers who want to scale their content marketing across languages but don’t know where to start. The ability to identify competitive content gaps based on SEO data and insight in multiple languages will give you a solid foundation for your multilingual content marketing, helping you to identify the biggest opportunities and avoid the costliest mistakes.
This presentation takes an in-depth look at the "Chinese language". The truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the complexities involved.
If you're trying to perform localised and culturally appropriate digital marketing in China, you need to understand these complexities and target the correct written and spoken language to the right audience.
What can you learn from the brands you have never heard of?Oban International
It is all too easy to focus on global brands and familiar national brands in our home market as case studies for innovation or best practice. However, numerous successful brands around the world are (so far) only well-known in their local markets. Analysing how and why these companies are prospering, can teach other firms looking to expand into new territories how to make the most of the opportunity. During the recent SheerLuxe conference in London, we discussed examples of what you can learn from brands you’ve never heard of, with a range of luxury brands.
BrightonSEO 2016 - Domain Strategies for International SuccessOban International
Our Head of SEO, Emily Mace, has been invited once again to share her knowledge with the wider SEO community at the BrightonSEO conference. In her session Emily looked at Domain Strategies for International Success. She focused on some of her research looking into what performs the best for SEO in a number of key markets including Russia, China and South Korea.
BrightonSEO - International Targeting with Hreflang TagsOban International
Not sure about how to correctly generate a hreflang tag? Lots of marketers know about the hreflang tag, but we still see so many people not implementing it correctly. Emily Mace, Head of International SEO, tackles the issue of the hreflang tag in her presentation from the recent BrightonSEO conference (April 2016). She will discuss how to make the most of hreflang tags, whether on page or in your sitemap file, and show you the common mistakes to avoid.
BrightonSEO Keynote: The Good, The Bad and The Ugly of International SEOOban International
Internationalisation: The Good, the Bad and the Ugly. Emily Mace, Head of SEO at Oban Digital, discusses three examples of brands which have expanded into new markets with varying degrees of success and practical illustrations of why they have failed and succeeded.
TFM&A 2015: When cultures collide, International SEO – the secret of real ins...Oban International
In a world with multiple languages and cultures, international trade must focus on appearing like a trusted and local solution. When you don’t have a base in the market you are targeting these problems can seem insurmountable yet with the magic of insight, this problem can evaporate. For international growth and expansion in a digitally led world, join Oban as we reveal the real secret to success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
12. @IAmTheLaserHawk | obaninternational.com12
Having communication issues
There’s so many ways
this can happen
Incorrect combinations of
languages and countries
and made up codes are
the most common….
33. @IAmTheLaserHawk | obaninternational.com33
Let’s spot check code
Sense check those
language and country
codes – ensure there’s no
made up combinations…
Make sure the self
referencing link is there too
40. @IAmTheLaserHawk | obaninternational.com40
Setting up your Excel playground
Crawl all the sites and set up a tab for each
crawl – copy internal All for each site here
Download Hreflang tag tab from Screaming
Frog and create a new tag for the hreflangs
for each country
Add data from GSC and
Hreflang tag errors in SF
42. @IAmTheLaserHawk | obaninternational.com42
Let data comparison commence
Check to see if all pages have a Hreflang
tag – highlight what’s missing
Are all Hreflang tags the same?
Highlight what’s different