This document provides guidance on developing an effective email marketing strategy using personas, campaigns, and an agile approach. It recommends defining customer personas and clustering them to identify the right person, right moment, and right message. A roadmap should be created for each persona across their lifecycle to plan campaigns. Campaigns are broken into tasks and prioritized in a backlog using a Scrum framework. Testing, analytics, and optimization are emphasized to improve campaigns iteratively.
SaaS Businesses, Unfair Distribution Advantages and the Legend of David and G...Chargebee
Can anything be 'unfair' in the world of distribution? We figure not. Learn from the Davids of SaaS industry who've created a reality of their own with distribution hacking.
Based on Sujan Patel's blogpost: https://www.chargebee.com/blog/saas-unfair-advantages-sujan-patel/
La croissance via referral - Julien Le Coupanec, Growth Hacker chez TheFamilyTheFamily
Le referral est un des canaux d'acquisitions les plus puissants et pertinents. En effet, plus besoin de raconter comment Uber a réussi à convertir plusieurs millions d'utilisateurs en si peu de temps. Julien le Coupanec, Growth Hacker chez TheFamily, t'explique le referral dans cette vidéo en développant plusieurs points: 1) Tous ce qu'il faut savoir sur le referral 2) Les hacks que tu peux utiliser pour optimiser ton referral 3) Les solutions pour construire un programme de referral 4) Pourquoi ton referral ne provoque pas de viralité.
La vidéo : https://www.youtube.com/watch?v=fgrY_rZGLfs
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
L'art du Retargeting - Julien Le Coupanec, Growth Hacker chez TheFamilyTheFamily
Savais-tu que 97% des gens visitent en moyenne 5 fois un site internet avant d'acheter ? Les plus grands comme Amazon, Cdiscount, La Redoute etc. utilisent le retargeting. Mais il faut savoir aussi que ce type de publicité est également adapté aux plus petites structures puisque le budget de la campagne est à définir en fonction de tes attentes. Julien le Coupanec t'explique dans cette vidéo comment utiliser le retargeting comme un pro !
La vidéo : https://www.youtube.com/watch?v=BPVE3Ezjado
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
Comprendre le cold emailing - Julien Le Coupanec, Growth Hacker chez TheFamilyTheFamily
L'emailing est un canal d'acquisition très efficace et qui peut s'avérer très puissant s'il est bien utilisé. Pour bien le maîtriser, Julien le Coupanec te montre dans cette vidéo toute la technicité nécessaire pour optimiser ton emailing. Il développe donc 3 points importants : 1) Le targeting, comment trouver un lead adapté à votre produit 2) L'interaction, comprendre comment écrire et structurer le contenu de votre mail 3) Les différents call-to-action pour amener tes destinataires sur ton site web.
La vidéo : https://www.youtube.com/watch?v=oNZciB7amOk
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
5 crazy ways to get visitors to your websiteGary Trotman
5 crazy ways to get visitors to your website To People Who Want Website Traffic Today... But Can't Get Any ... Discover these free methods to drive traffic to your website today.
Some random thoughts about brands and content! If you want a copy pls sent me an email at thecuriousbrain (at) gmail.com. Pls note that I'm dyslexic so if you find that a word is missing or spelling mistake pls let me know
SaaS Businesses, Unfair Distribution Advantages and the Legend of David and G...Chargebee
Can anything be 'unfair' in the world of distribution? We figure not. Learn from the Davids of SaaS industry who've created a reality of their own with distribution hacking.
Based on Sujan Patel's blogpost: https://www.chargebee.com/blog/saas-unfair-advantages-sujan-patel/
La croissance via referral - Julien Le Coupanec, Growth Hacker chez TheFamilyTheFamily
Le referral est un des canaux d'acquisitions les plus puissants et pertinents. En effet, plus besoin de raconter comment Uber a réussi à convertir plusieurs millions d'utilisateurs en si peu de temps. Julien le Coupanec, Growth Hacker chez TheFamily, t'explique le referral dans cette vidéo en développant plusieurs points: 1) Tous ce qu'il faut savoir sur le referral 2) Les hacks que tu peux utiliser pour optimiser ton referral 3) Les solutions pour construire un programme de referral 4) Pourquoi ton referral ne provoque pas de viralité.
La vidéo : https://www.youtube.com/watch?v=fgrY_rZGLfs
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
L'art du Retargeting - Julien Le Coupanec, Growth Hacker chez TheFamilyTheFamily
Savais-tu que 97% des gens visitent en moyenne 5 fois un site internet avant d'acheter ? Les plus grands comme Amazon, Cdiscount, La Redoute etc. utilisent le retargeting. Mais il faut savoir aussi que ce type de publicité est également adapté aux plus petites structures puisque le budget de la campagne est à définir en fonction de tes attentes. Julien le Coupanec t'explique dans cette vidéo comment utiliser le retargeting comme un pro !
La vidéo : https://www.youtube.com/watch?v=BPVE3Ezjado
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
Comprendre le cold emailing - Julien Le Coupanec, Growth Hacker chez TheFamilyTheFamily
L'emailing est un canal d'acquisition très efficace et qui peut s'avérer très puissant s'il est bien utilisé. Pour bien le maîtriser, Julien le Coupanec te montre dans cette vidéo toute la technicité nécessaire pour optimiser ton emailing. Il développe donc 3 points importants : 1) Le targeting, comment trouver un lead adapté à votre produit 2) L'interaction, comprendre comment écrire et structurer le contenu de votre mail 3) Les différents call-to-action pour amener tes destinataires sur ton site web.
La vidéo : https://www.youtube.com/watch?v=oNZciB7amOk
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
5 crazy ways to get visitors to your websiteGary Trotman
5 crazy ways to get visitors to your website To People Who Want Website Traffic Today... But Can't Get Any ... Discover these free methods to drive traffic to your website today.
Some random thoughts about brands and content! If you want a copy pls sent me an email at thecuriousbrain (at) gmail.com. Pls note that I'm dyslexic so if you find that a word is missing or spelling mistake pls let me know
15 Takeaways from a 5-time World Champion's Product Launch & Landing PageNick Vinckier
Too often, launches are pushed at the moment of Go Live, while the success of a launch is (for 80%) determined by its pre-launch strategy.
This PDF, including 15 takeaways for conversion rate optimization of your landing page, will help you define a solid pre-launch plan for your product launch.
Conversion rate optimization is one of the most underrated pillars of growth hacking / digital marketing, and lends a lot of its tricks from user behavior psychology, behavioral economics & nudging.
Want to chat about growth hacking & growth marketing?
Follow me on LinkedIn: www.linkedin.com/in/nickvinckier
Marketing Automation - does it work or not? What do you need to make marketing automation successful? What's holding marketing automation back today? Why marketing automation needs to incorporate social media? What are the 10 commandments of marketing automation?
Viral Traffic is something most marketers would practically kill for, yet it’s
often more elusive than the Loch Ness Monster or Bigfoot! It can be tough
to get viral traffic, but as you’ve undoubtedly seen others do it, you know
it’s possible.
So why exactly is viral traffic so valuable, anyway?
Well, it’s somewhat like the power of word-of-mouth marketing. You’ve
undoubtedly heard how valuable word-of-mouth marketing is, right? It’s a
form of social proof.
Let me ask you a question. If you were looking to buy something, who
would you be more likely to trust… the salesperson who stands to gain a
commission for selling you the product, or a good friend or family member
who recommends the product as one they have tried and loved?
Gerald
gerald-pilcher.com
HyperSuggest is a keyword tool that delivers thousands of keywords and ideas from 9 different networks like Google, Amazon, eBay, Instagram, etc. in seconds.
An old version of our guide to building your first profitable blog.
Some of the notions are somewhat outdated, but the concepts of this ebook for market research and integration are pretty much consistent.
http://asantmedia.com
Learn more about Mobile Growth: http://mozza.io
How to grow your mobile app user base? From acquisition, to activation to retention and virality: I went through several interesting growth tactics I discovered recently. Get inspiration and adapt these ideas to your business. Don't forget that growth is a mindset, hacks don't last ;)
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at TheFamily, one of the best French startup accelerators (Paris).
Across 2015/16 I have personally created over 8000+ Facebook Ads Campaigns. In my opinion this is an underused aspect of digital marketing that I think we'll see a dramatic shift towards in the coming months and years. Facebook Ads allow you the ability to target in ways that Google and other major online ad platforms are struggling to keep up with. Here I've curated a number of my top tips when it comes to Facebook Advertising, hopefully some of them will come in handy!
Towards A Content Strategy That Sells Persuasion Labsjoanna_wiebe
Content is king... but content strategies tend to do a little work - and stop just before they get to the good stuff: increasing conversion. This PPT asks us to move to the next level in content strategy - a level that solves for shareholders.
This presentation is a short overview of the basics of online persuasion, the cornerstone of Persuasion Labs(TM). Specializing in convincing users to click (and convert) based on the ethical application of proven, psychological principles of decision-making & persuasion, Persuasion Labs works with ecommerce clients to improve their web usability, IA and messaging... with the help of A/B & multivariate tests to prove results.
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
15 Takeaways from a 5-time World Champion's Product Launch & Landing PageNick Vinckier
Too often, launches are pushed at the moment of Go Live, while the success of a launch is (for 80%) determined by its pre-launch strategy.
This PDF, including 15 takeaways for conversion rate optimization of your landing page, will help you define a solid pre-launch plan for your product launch.
Conversion rate optimization is one of the most underrated pillars of growth hacking / digital marketing, and lends a lot of its tricks from user behavior psychology, behavioral economics & nudging.
Want to chat about growth hacking & growth marketing?
Follow me on LinkedIn: www.linkedin.com/in/nickvinckier
Marketing Automation - does it work or not? What do you need to make marketing automation successful? What's holding marketing automation back today? Why marketing automation needs to incorporate social media? What are the 10 commandments of marketing automation?
Viral Traffic is something most marketers would practically kill for, yet it’s
often more elusive than the Loch Ness Monster or Bigfoot! It can be tough
to get viral traffic, but as you’ve undoubtedly seen others do it, you know
it’s possible.
So why exactly is viral traffic so valuable, anyway?
Well, it’s somewhat like the power of word-of-mouth marketing. You’ve
undoubtedly heard how valuable word-of-mouth marketing is, right? It’s a
form of social proof.
Let me ask you a question. If you were looking to buy something, who
would you be more likely to trust… the salesperson who stands to gain a
commission for selling you the product, or a good friend or family member
who recommends the product as one they have tried and loved?
Gerald
gerald-pilcher.com
HyperSuggest is a keyword tool that delivers thousands of keywords and ideas from 9 different networks like Google, Amazon, eBay, Instagram, etc. in seconds.
An old version of our guide to building your first profitable blog.
Some of the notions are somewhat outdated, but the concepts of this ebook for market research and integration are pretty much consistent.
http://asantmedia.com
Learn more about Mobile Growth: http://mozza.io
How to grow your mobile app user base? From acquisition, to activation to retention and virality: I went through several interesting growth tactics I discovered recently. Get inspiration and adapt these ideas to your business. Don't forget that growth is a mindset, hacks don't last ;)
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at TheFamily, one of the best French startup accelerators (Paris).
Across 2015/16 I have personally created over 8000+ Facebook Ads Campaigns. In my opinion this is an underused aspect of digital marketing that I think we'll see a dramatic shift towards in the coming months and years. Facebook Ads allow you the ability to target in ways that Google and other major online ad platforms are struggling to keep up with. Here I've curated a number of my top tips when it comes to Facebook Advertising, hopefully some of them will come in handy!
Towards A Content Strategy That Sells Persuasion Labsjoanna_wiebe
Content is king... but content strategies tend to do a little work - and stop just before they get to the good stuff: increasing conversion. This PPT asks us to move to the next level in content strategy - a level that solves for shareholders.
This presentation is a short overview of the basics of online persuasion, the cornerstone of Persuasion Labs(TM). Specializing in convincing users to click (and convert) based on the ethical application of proven, psychological principles of decision-making & persuasion, Persuasion Labs works with ecommerce clients to improve their web usability, IA and messaging... with the help of A/B & multivariate tests to prove results.
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
The plan is simple. To grow your business with effective online marketing you have to understand the basics. These 28 pages quickly introduce you to digital marketing principles and will save you a ton of time. www.feldmancreative.com
It's the middle of the year - July 2019. It would be good for entrepreneurs to start planning their Marketing Strategy for 2020. What are their goals, how do they want to achieve these goals - and via which mediums. Armed with the new opportunities in the market - they can make an informed decision for their business and ultimately the growth of their brand.
Part of the Launchpad: Future of Accounting & Technology #pimeetup. Online channels and the pro's and conn's of each channel (Inbound Marketing, PR, Display, PPC, Social and Email/CRM) and what is best for your accounting business.
Links:
https://adwords.google.com/ - PPC & Display & Retargeting/Remarking
http://advertise.bingads.microsoft.com/en-au/home - PPC
https://buysellads.com/ - Display
https://www.adroll.com/product/prospecting - Display & Retargeting/Remarking
https://ads.twitter.com/ - Social Media
https://business.facebook.com/ - Social Media
https://www.linkedin.com/ads/ - Social Media
http://www.helpareporter.com/sign-up - PR
http://www.sourcebottle.com/subscribe.asp - PR
http://mailchimp.com/ - CRM
https://www.intercom.io/ - CRM
http://simplymeasured.com/free-social-media-tools/ - Social Media Analysis
https://klout.com/home - Social Media Analysis
"Right-time marketing is the next step in relevancy. Get ready to push your brand strategy & message into each individual customer journey. Discover practically how marketing automation allows you to deliver, at the right time and in real time, the right message to the right person. Practical ROI cases."
Sales funnels, landing pages & conversion optimisationDante St James
Learn the basics of how sales funnels, landing pages and the art of conversion optimisation work together to grow your Australian small business from zero to hero. Brought to you by Dante St James, Business Station, the ASBAS Digital Solutions program and Treeti Business Consulting.
We recently hosted an event on the FUTURE OF CONTENT. We distilled some trends, called out some BS we see all the time, and gave away some thoughts on how brands can continue to stay relevant on the continually reinventing digital landscape.
Building A Successful Digital Customer JourneyMiel Van Opstal
An overview of the mindset and elements to build a successful digital marketing strategy and compelling consumer journey with an effective conversion funnel.
5 Simple Steps to Building an Outbound Growth MachineSales Hacker
Sales Hacker & Growlabs Webinar:
5 Simple Steps to Building an Outbound Growth Machine
Panel:
Ben Raffi - CEO & Co-founder, Growlabs
Scott Barker - Head of Partnerships, Sales Hacker
What You'll Learn:
- How to identify who you should target
- How to find these people
- How to build a communication strategy to engage them through multiple channels
- How to move them down the funnel faster and close bigger deals
- How to scale your process to increase sales and productivity by 5x
Visit SalesHacker.com for more actionable and educational sales content.
With today’s marketing technology, you can deliver highly personalized, relevant content faster than ever before—often in real time. This is critical for success at a time when customers have the ability to engage with your brand multiple times per day on multiple channels and expect you to communicate with them like you know them personally—based on their preferences and behaviors. This presentation offers tips and techniques for delivering on the promise of true one-to-one communications in order to increase engagement and drive revenue.
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
"How to build your growth process with canvas?" by Julien Le CoupanecTheFamily
If you don’t have a plan for growth, it is going to be hard for you. Growth requires a rigorous process from day one and in this workshop, Julien will talk about how to do that with Canvas.
It will also be a way to go further and to learn all the good practices to track important things and the strategy to brainstorm, prioritize, test, analyze, optimize or kill your experiments.
Julien Le Coupanec is Growth Hacker at TheFamily. He helps many of our startups build sustainable growth practices, and is also a teacher at our Growth Hacking school.
Vom klassischen Retail zum Multichannel Anbieter by Günther Haslbeck / Oveng...Günther Haslbeck
Vom klassischen Retail zum Multichannel Anbieter
Was Kunden von Onlineshops 2014 eigentlich erwarten und was Sie machen müssen um dort hin zu kommen
Günther Haslbeck 2014
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
7. ITLOOKSMORELIKETHIS
DISCOVER
NEED
RESEARCH
RECEIVE
OFFER
SHOP
&
BUY
TRACK
ORDER
RECEIVE
GOOD
USE
GOOD
PRINT
WEB
TV
SOCIAL
facebook..
WORD
OF
MOUTH
REVIEWS
WEB
SHOP
RETAIL
STORE
AWARENESS
CONCIDERATION
INTEREST
ADS
EMAIL
LETTERS
CALLS
ACTION
BEFORE BOUGHT
17. ABOUT THE RIGHT MOMENT
WAKEUP
2015: People using different DEVICES at
different situations
OFFICE
COUCH
BED
CELLPHONE, LAPTOP, TABLET, CELLPHONE
18. MANY WAYS TO REACH CUSTOMER
Affiliate
Applications / Widgets
Blogs + Blogging
Direct /
Referring Links
Content Marketing
Comment Marketing
Display Ads
Display Advertising
Document Sharing
(Slideshare)
Email
Newsletter
Letter
Forums
Inbound Marketing
Infographics
Link Building
News / PR
Online Videos
Podcasting
PPC
Presentations
Press Releases
Print / TV / Radio
Q+A Sites
Research /
Whitepapers
Retargeting
SEO
Social Bookmarking
Social Networks
Telemarketing
Trade Shows
Type in Traffic
Webinars
Word of Mouth
EVEN MORE
21. WE NEED A STRATEGIC WAY
1.PLAN
2.REACH
3.ACT
4.CONVERT
5.ENGANGE
22. WHERE / HOW
REACH
ACT
CONVERT
ENGANGE
Search
engines,
Social-‐Networks,
Blogs
Your
web
site,
blog,
community...
Ecommerce
process,
product,
price
and
promoNon
Customer
Advocacy
23. TO MEET THE CUSTOMER IN STAGE:
REACH
ACT
CONVERT
ENGANGE
EXPLORATION
DECISION
MAKING
PURCHASE
ADVOCACY
Search
engines,
Social-‐Networks,
Blogs
Your
web
site,
blog,
community...
Ecommerce
process,
product,
price
and
promoNon
Customer
Advocacy
24. TO MEET THE CUSTOMER IN STAGE:
REACH
EXPLORATION
Search
engines,
Social-‐Networks,
Blogs
Publish and promote your content, allow
sharing to other outposts, network and
influencers. Draw People to your content
hub...
KPI: Unique Visitors, Value per Visit, Fans /
Follower
25. TO MEET THE CUSTOMER IN STAGE:
ACT
DECISION
MAKING
Your
web
site,
blog,
community...
Be worth finding via clear customer
journeys and a content hub that is relevant,
inspirational, useful and creates leads
KPI: Leads, Time on Site, Shares /
Comments
26. TO MEET THE CUSTOMER IN STAGE:
CONVERT
PURCHASE
Ecommerce
process,
product,
price
and
promoNon
Capitalize on marketing investment usinf
CRO, marketing automation and
remarketing to ensure contextual relevance
drives conversion
KPI: Sales, Revenue/Profit, Average Order
Value
27. TO MEET THE CUSTOMER IN STAGE:
ENGANGE
ADVOCACY
Customer
Advocacy
Thrilled Customers are key to social media
marketing, social proof, repeat sales and
referral, Start your marketing here!
KPI: Repeat Purchase(Lifetime Value),
Satisfaction and Loyalty, Advocacy
45. THINKABOUT STEPS
CREATE
NEWSLETTER
-‐
DESIGN
-‐
CONTENT
...
CREATE
LANDINGPAGE
-‐
DESIGN
-‐
CONTENT
-‐
Prepare
and
test
Tracking
GROUP
EMAILS
TEST
EMAILS
ON
DEVICES
SEND
EMAIL
46. OR IF MORETIME
CREATE
NEWSLETTER
-‐
DESIGN
-‐
CONTENT
...
CREATE
2
LANDINGPAGES
-‐
DESIGN
-‐
CONTENT
-‐
Prepare
and
test
Tracking
GROUP
EMAILS
TEST
EMAILS
ON
DEVICES
SEND
IN
PARTS
(10%
to
LP1,
10%
to
LP2)
THINK IN
LOOPS
CHOOSEBEST"
LANDINGPAGE,THENTRY
AGAINWITHLP3
75. ASK DIRECT OR INDIRECT
WHICHTYPEOFDOCTORAREYOU[...]?
VS
OURCATEGORIES:...
SAMEDATA,LESSOFFENCE
76. INFORMATION INSTEAD OF
MARKETING
IFYOU KNOWTHE CUSTOMER BETTER NOW,
SEND HIM HOWTO‘S / CONTENT INSTEAD OF
PLAIN PRODUCT INFORMATIONS.
5
ways
to
learn..
How
to...
How
to
learn
the
right
way
for
exams
77. EVENT DRIVEN MARKETING
Customer
puts
something
in
basket
Newsle[er
YOU DONT NEEDA LOGIN,
JUST DOTRACKING RIGHT
Reminder
You
forgot
your
basket
1
day
later
Reminder
WE
MISS
YOU
3
days
later
10%
voucher
?
78. AFTER SALES CAMPAIGN
How
is
it?
Do
you
have
QuesNons?
Newsle[er
YOU DONT NEEDA LOGIN,
JUST DOTRACKING RIGHT
Reminder
Write
a
review
1
week
later
Reminder
Recommend
to
friends
3
weeks
later
Get
5€
coupon
3
day
later
5€
for
you
and
your
friends
79. BEST CUSTOMER CMPGN
Goodies
Event-‐InvitaNon
(offline)
Xmas
Special
offers
Customer
spend
last
year:
1000
€
get
a
free
10.000
€
get
a
free
100.000
€
get
a
free
80. OTHER EVENTS
Birthday,
geang
married,
(first)
child,
move
appartment,
Second
buy,
new
item,
friend
invitaeon,
facebook
share...
First
eme
you
logged
in
on
Sunday....
and
so
on
and
so
on...
its
all
about
your
data
/
what
you
collect