The document outlines nine retail Internet of Things (IoT) use cases aimed at enhancing the shopping experience and operational efficiency for retailers. Key applications include in-depth consumer insights, smart signage, improved customer service, loss prevention, omnichannel retail integration, personalized shopping experiences, smart shelves, supply chain traceability, and targeted promotions. These initiatives leverage smart technologies to create a more engaging and efficient retail environment.

1. TOP 9 RETAIL IOT USE
CASES
Arundhati Kanungo

2. #1 DEEPER CONSUMER INSIGHTS
Analysing copious amount of in-store
customer navigation data generated from
intelligent devices, retailers can improve
customer in-store shopping experience

3. #2 SMART DIGITAL SIGNAGE
Placing the right displays in the right
positions with the right messages offers
shopper engagement opportunities

4. #3 IMPROVED CUSTOMER SERVICE
Intelligent workflow development for
beforehand identification and resolution
of issues

5. #4 LOSS PREVENTION
To prevent or at least reduce the number
of frauds, retail IoT brings in an additional
protective layer through use of smart in-
store technologies

6. #5 OMNICHANNEL RETAIL
Retail IoT opens the gate of Omnichannel
Retail, that is, in-store retail, mobile retail,
digital commerce, connected retail and
more

7. #6 PERSONALIZED RETAIL
Personalize consumer shopping
experience with arrangements for graceful
customer entrance, personalized offers,
feedback reporting, satisfying customer
service and lot more

8. #7 SMART SHELVES
Retailers use sensors like cameras,
beacons, RFID tags, store shelf sensors,
digital price tags and smart displays to
link storeroom and shelves data sets

9. #8 TRACEABILITY
To manage the complex supply chain
from end-to-end, it is necessary to trace
the inventory and its treatment &
condition throughout the supply chain

10. #9 JIT PROMOTIONS
Leveraging digital intelligence, retailers
provide demand shaping deliverables
along with other relevant discounts

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