Digital transformation in retail is necessary for businesses to keep up with changing customer expectations and the competitive market. The top trends in 2019 include focusing on the customer experience through both real and digital channels, accelerating delivery times and increasing visibility, personalizing services across multiple channels, simplifying and securing payment processes, and utilizing technologies like AI, IoT, cloud computing, and augmented reality to improve strategic planning, operations, and the customer experience. As technologies continue to evolve, digital transformation will help retailers increase efficiency and remain relevant.
Cosa significa diventare un'azienda "Seamless Omnichannel" (ovvero gestire tutti i canali dai negozi all'e-commerce al mobile senza strappi), quali vantaggi possiamo trarre e quali sono i passi che dobbiamo compiere ?
The new main trends of the Digital Marketing are reconceiving the standards ok digital marketing management for the omnichannel (ecommerce and boutique) business with a key role of performance driven acquisition methods (PB, audience management, CRM DMP), the Experience personalization and conversion optimization
B2B Omni-Channel Commerce Platform of the FutureAccenture Italia
Le aspettative del cliente guidano le aziende B2B verso un’esperienza omni-channel che mira a costruire e mantenere la relazione con il cliente. Le aziende si trovano dunque ad affrontare nuove sfide a livello tecnologico ed organizzativo per soddisfare le esigenze dei venditori e mantenere e crescere le proprie quote di mercato.
Cosa significa diventare un'azienda "Seamless Omnichannel" (ovvero gestire tutti i canali dai negozi all'e-commerce al mobile senza strappi), quali vantaggi possiamo trarre e quali sono i passi che dobbiamo compiere ?
The new main trends of the Digital Marketing are reconceiving the standards ok digital marketing management for the omnichannel (ecommerce and boutique) business with a key role of performance driven acquisition methods (PB, audience management, CRM DMP), the Experience personalization and conversion optimization
B2B Omni-Channel Commerce Platform of the FutureAccenture Italia
Le aspettative del cliente guidano le aziende B2B verso un’esperienza omni-channel che mira a costruire e mantenere la relazione con il cliente. Le aziende si trovano dunque ad affrontare nuove sfide a livello tecnologico ed organizzativo per soddisfare le esigenze dei venditori e mantenere e crescere le proprie quote di mercato.
Retail Technology - The Need for a New ApproachOliver Guy
Retailers are struggling to compete, struggling to innovate, finding change difficult.
Like their counterparts in many industries, the set-up of their existing IT architecture is holding them back preventing them quickly adapting to new business models and exploiting opportunities.
A new approach is needed to re-establish market leadership.
Keep control of your brand in a fashion omnichannel strategy exhausting Marke...Federico Gasparotto
Keep control of your brand (avoiding strategic mistake inflating the brand perception with flash sales and using full-outsourcing) in a fashion omnichannel strategy (e-comemrce, store, mobile, ...) exhausting Market-place role (Taobao, Amazon, eBay)
Unlock new Business Potential in the Offline World Through Wi-Fi & Bluetooth ...Anup Deshmukh
Retailers in stores need deep insight into consumer behaviour and foot traffic patterns to better engage shoppers and combat their drift toward shopping online. The exponential growth of smartphones, Wi-Fi & Bluetooth infrastructure offer an opportunity for retailers to capture this insight in the physical world, much as online retailers have been able to do for some time.
What's next after omnichannel? A customer centric approach to retail. Mark Th...StrongPoint
Retailers around the world have faced more change in the last 5 years than in the previous 25, mainly due to a shift in power from the retailer to the consumer. Most of this is as a result of consumer technology allowing shoppers to access information about products and to buy on line from a far wider choice of retailers. In itself, this technology has also undergone change, from desktop PCs to mobiles. So, is it all about managing channels to create an Omnichannel offering, or are retailers now facing a new reality where retail needs a re-design. In this session, we explore what some retailers are doing to create a single approach to the customer across all channels and platforms.
Omnichannel is at the heart of today's Retail Transformation. However, most retail CIOs still struggle to redesign their technology frameworks to serve today's multichannel connected customer and support a growing number of new ways to shop. Lack of an omnichannel strategy, rigid legacy systems not allowing to leverage the benefits of cloud and mobile technologies, non-single view of customers across channels or lack of inventory visibility across enterprise to support distributed order management capacity are only some of the key challenges retail CIOs are facing.
This webinar will be conducted by Ismael Ciordia, Chief Technology Officer at Openbravo, Salil Godika, Chief Strategy & Marketing Officer and Industry Group Head at Happiest Minds and introduced by Xavier Places, Product Marketing Director at Openbravo.
What Will You Learn?
- Key considerations when designing and rolling out new architecture that delivers omnichannel services.
- Which technologies to evaluate, including PIM, OMS, Cloud, m-POS or Big Data.
- How some leading customers in the Specialty Retail subsector are progressing on their omnichannel path with the help of Openbravo.
- A summary of the main conclusions of the Happiest Minds' report "The State of Omnichannel Retail in the US 2015" .
We constantly collect data from the successful IT implementations - not just our own. On this basis, we have developed open IT architecture that allows building an omnichannel solution.
Monetizing the Digital transformation with SAP Hybris BillingIsabelle Roussin
Going from products to service forces innovation on business models to monetize efficiently this digital transformation. Business processes are also impacted in order to deliver greater flexibility while managing growth and high volume of data.
The New-Era Digital Store: Expectations, Insights and Consumer IndividualityMozu
Learn about the exhilarating future of the digital store with this presentation from Jason Wallis, CTO of Mozu, and guest speaker, Adam Silverman, Principal Analyst of Forrester Research.
2016 IBM Retail Industry Solutions GuideTero Angeria
IBM offers everything retailers need to transform—roadmap
development, solutions, infrastructure, research sciences,
consulting and interactive user experience design—based on
what consumers are demanding. We help retailers deepen
customer relationships and offer differentiated assortment
while driving operational excellence enterprisewide to spur
profitable growth.
This guide showcases IBM solutions for retail. It provides a quick overview of what retailers need to do within each of these areas and of the IBM solutions that can support those efforts.
Value is created in each act of engagement: subscription is back in Consumer Industries and the new data value chain needs a good monetization strategy. Discover how companies can adapt and prepare at best their business process.
10 Digital Commerce Trends from the Fashion and Apparel, 2020 ReportAlaina Carter
COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
Building Next-Gen Enterprise Using Digital TransformationNIIT Technologies
This paper encapsulates the importance of Digital Strategy in building a brand and providing the fuel to fire growth in enterprise businesses. Gone are the days when online channels were used as mere travel booking tools. As we move into an era of the hyper connected world, businesses can no longer see technology in isolation. High expectations of ‘digitally aware’ travelers and the large amount of information available pose a unique challenge. Enterprises need to analyze if they have really been able to derive maximum potential from this digital surge, and turn it into a competitive advantage in their favor.
Retail Technology - The Need for a New ApproachOliver Guy
Retailers are struggling to compete, struggling to innovate, finding change difficult.
Like their counterparts in many industries, the set-up of their existing IT architecture is holding them back preventing them quickly adapting to new business models and exploiting opportunities.
A new approach is needed to re-establish market leadership.
Keep control of your brand in a fashion omnichannel strategy exhausting Marke...Federico Gasparotto
Keep control of your brand (avoiding strategic mistake inflating the brand perception with flash sales and using full-outsourcing) in a fashion omnichannel strategy (e-comemrce, store, mobile, ...) exhausting Market-place role (Taobao, Amazon, eBay)
Unlock new Business Potential in the Offline World Through Wi-Fi & Bluetooth ...Anup Deshmukh
Retailers in stores need deep insight into consumer behaviour and foot traffic patterns to better engage shoppers and combat their drift toward shopping online. The exponential growth of smartphones, Wi-Fi & Bluetooth infrastructure offer an opportunity for retailers to capture this insight in the physical world, much as online retailers have been able to do for some time.
What's next after omnichannel? A customer centric approach to retail. Mark Th...StrongPoint
Retailers around the world have faced more change in the last 5 years than in the previous 25, mainly due to a shift in power from the retailer to the consumer. Most of this is as a result of consumer technology allowing shoppers to access information about products and to buy on line from a far wider choice of retailers. In itself, this technology has also undergone change, from desktop PCs to mobiles. So, is it all about managing channels to create an Omnichannel offering, or are retailers now facing a new reality where retail needs a re-design. In this session, we explore what some retailers are doing to create a single approach to the customer across all channels and platforms.
Omnichannel is at the heart of today's Retail Transformation. However, most retail CIOs still struggle to redesign their technology frameworks to serve today's multichannel connected customer and support a growing number of new ways to shop. Lack of an omnichannel strategy, rigid legacy systems not allowing to leverage the benefits of cloud and mobile technologies, non-single view of customers across channels or lack of inventory visibility across enterprise to support distributed order management capacity are only some of the key challenges retail CIOs are facing.
This webinar will be conducted by Ismael Ciordia, Chief Technology Officer at Openbravo, Salil Godika, Chief Strategy & Marketing Officer and Industry Group Head at Happiest Minds and introduced by Xavier Places, Product Marketing Director at Openbravo.
What Will You Learn?
- Key considerations when designing and rolling out new architecture that delivers omnichannel services.
- Which technologies to evaluate, including PIM, OMS, Cloud, m-POS or Big Data.
- How some leading customers in the Specialty Retail subsector are progressing on their omnichannel path with the help of Openbravo.
- A summary of the main conclusions of the Happiest Minds' report "The State of Omnichannel Retail in the US 2015" .
We constantly collect data from the successful IT implementations - not just our own. On this basis, we have developed open IT architecture that allows building an omnichannel solution.
Monetizing the Digital transformation with SAP Hybris BillingIsabelle Roussin
Going from products to service forces innovation on business models to monetize efficiently this digital transformation. Business processes are also impacted in order to deliver greater flexibility while managing growth and high volume of data.
The New-Era Digital Store: Expectations, Insights and Consumer IndividualityMozu
Learn about the exhilarating future of the digital store with this presentation from Jason Wallis, CTO of Mozu, and guest speaker, Adam Silverman, Principal Analyst of Forrester Research.
2016 IBM Retail Industry Solutions GuideTero Angeria
IBM offers everything retailers need to transform—roadmap
development, solutions, infrastructure, research sciences,
consulting and interactive user experience design—based on
what consumers are demanding. We help retailers deepen
customer relationships and offer differentiated assortment
while driving operational excellence enterprisewide to spur
profitable growth.
This guide showcases IBM solutions for retail. It provides a quick overview of what retailers need to do within each of these areas and of the IBM solutions that can support those efforts.
Value is created in each act of engagement: subscription is back in Consumer Industries and the new data value chain needs a good monetization strategy. Discover how companies can adapt and prepare at best their business process.
10 Digital Commerce Trends from the Fashion and Apparel, 2020 ReportAlaina Carter
COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
Building Next-Gen Enterprise Using Digital TransformationNIIT Technologies
This paper encapsulates the importance of Digital Strategy in building a brand and providing the fuel to fire growth in enterprise businesses. Gone are the days when online channels were used as mere travel booking tools. As we move into an era of the hyper connected world, businesses can no longer see technology in isolation. High expectations of ‘digitally aware’ travelers and the large amount of information available pose a unique challenge. Enterprises need to analyze if they have really been able to derive maximum potential from this digital surge, and turn it into a competitive advantage in their favor.
Top 5 Tech Trends Revolutionizing Retail in 2024WWG
In the retail landscape of 2024, the integration and constant improvement of retail technology is required for business success. As per PwC’s findings, nearly 40% of global CEOs have expressed concerns about the economic viability of their businesses without making any changes to their current course. Nowadays, the retail industry is constantly going through changes brought with the wind of digital transformation. Those changes are requirements for industry survival.
To find out more about this year retail trends read our recent article https://rebrand.ly/qvn1eq5
Digital commerce vs E-commerce is a topic of frequent discussion because Digital commerce is the future of the evolving retail industry. Unlike brick-and-mortar stores, e-commerce services are accessible anywhere, and anytime in the world.
Read More :
https://sekel.tech/blog/digital-commerce-vs-e-commerce-in-2023-which-is-better/
2019 Predictions: What CMOs Demand From MarTech This YearMapp Digital
The digital transformation movement was supposed to improve the customer experience. But data and technology gaps are still holding CMOs back from fulfilling their tech-enabled brands promises. Heading into 2019, the role of CMO needs to be prepared to answer these questions:
• What data and technology skills does their marketing team lack to deliver the perfect customer experience?
• How should the CMO evolve to accelerate their company’s digital transformation and data-driven initiatives?
• Why do companies need to invest in the right balance of mature marketing technology with emerging tech like AI and conversational interfaces?
This webinar is hosted by Steve Warren, CEO of Mapp, and feature guest speaker, Thomas Husson, VP & Principal Analyst from Forrester Research, Inc.
Digital Transformation Company of the FutureRids Vazi
Digital transformation has rewritten the rules of competition across industries. Now, the consumer products sector is in digital’s crosshairs as web-connected digitized products deployed at massive scale become a major competitive force.
Download this white paper to learn about the role your products play as the central pillar of digital transformation.
Digital transformation has rewritten the rules of competition across industries. Now, the consumer products sector is in digital’s crosshairs as web-connected digitized products deployed at massive scale become a major competitive force.
Download this white paper to learn about the role your products play as the central pillar of digital transformation.
The eCommerce Trends 2020 report is a comprehensive guide through emerging technologies in the world of online sales. It is based on the extensive research, run by Divante and Kantar, among over 250 eCommerce experts representing 8 countries. The report is complemented with trends rankings, implementation examples, and opinions from 20 independent experts.
Key learnings:
- Going Mobile for higher CR
- The future lies in AI
- Security is at stake
- Asia sets the new standard
- Technology natives win
and more!
Download full version: https://divante.com/ecommerce-trends
Our new report is here!
eCommerce Trends is our annual report, we've been doing for 6 years. This year we reached out to 10k eCommerce Managers and asked them to fill in our survey. Of those asked, 150 responded and we created this report based on the results.
What's inside?
Market Overview
B2C eCommerce Sales
Top eRetailers (Based on Revenue)
Top eCommerce Sites (Based on Traffic)
Capital Market
eCommerce Startups to Watch
Survey Results
eCommerce Investments 2018
eCommerce Investments 2019
Changes in Investments 2018-2019
Which Investments Had the Biggest ROI in 2018?
Most Impactful eCommerce Trends for the Next 5 years
Trends Matrix
Inspirations
Marketplaces: Better Prices, Free or Discounted Shipping and a Broader Selection
Voice Interfaces
Big Data & Business Intelligence: IoT as a Source
Chatbots: Growing Popularity
Microservices & Headless: Micro Frontends
Content Marketing & Digital Content
CRM: AI & Social CRM
Mobile CRO
Free Shipping/Returns
Mobile Approach: PWA
Personalization: Hyper-Personalization
Social Commerce: See. Tap. Shop.
Customer Lifetime Value and Referral Programs
Methodology
Research Methodology
Demography
TL;DR - Quick Summary of the Report
Content Marketing: Still Important
Personalization & Loyalty for the Win
Cryptocurrencies and the GDPR: Things of the Past
Content Marketing With the Biggest ROI
Voice Interfaces & Big Data Revolutionize eCommerce
Quick Wins vs. Highest ROI
What do experts say?
Download full version: https://go.divante.co/ecommerce-trends-2019/
89% of consumers switch to a competitor after a poor CX Abhishek Sood
89% of consumers switch to a competitor following a poor customer experience, according to an Oracle study. But how can you use digital technology to improve your customers' experience?
Uncover how several prominent businesses embraced digital technologies to retain customers and increase profits. For example, Domino's Pizza had a 23% growth in profit after it allowed customers to track their deliveries online.
Discover the 4 factors that can make a digital transformation project profitable and worthwhile.
2. OUTLINE OF
TOPICS
WHAT WE'LL DISCUSS
What defines the direction of the market development
What are the top field trends concerning digital transformation
What technology empower the retail digitization
The retail transormation: what is the future
Springs 2019
3. DIGITAL
TRANSFORMATION
IN RETAIL
WHY IT'S A NECESSITY
Since the emergence of eCommerce and moreover mCommerce digital
transformation of the retail and related fields appears inevitable.
Already 54 percent of customers complete in-store product evaluation
only after looking up detailed info on a smartphone therefore it’s
definitely time for store owners to go digital. While online purchasing
only is still possible future, technology entrance in all aspects of a store
or even a brand business operations is the only way to stay in the game
on such a competitive market.
The reason is that customers affect the market conditions more than its
every particular representative including conglomerates like Amazon.
Big players rather stand out as proclaimers and trend establishers. They
have the resources and instruments not just accurately define the needs
of potential buyers but actually fulfill all demand aspects.
Springs 2019
4. At least 40% of all businesses will die in the next 10 years… if they don’t figure
out how to change their entire company to accommodate new technologies..
JOHN CHAMBERS, CISCO SYSTEMS
THINK ABOUT IT:
All four steps of a customer path the one should go
through to acquire a product have a defined direction
for growth:
Research should be simple and comprehensive,
Comparison - convenient and informative,
Ordering - transparent and suitable
Delivery - timely and secure.
Each stage complete the customer experience that is
the essence of the domain. The technical progress in
particular in scopes of AI and AR/VR gave the ability
to extend its borders and satisfy significantly raised
buyer expectations.
Springs 2019
5. Springs 2019
to marketplace and
detail product
information for
comparison should be
simple and univsersal
ACCESS
should be
straightforward,
transparent and fast
disregarding the
order complexity
ORDERING
that is defined by
customer experience
and engagement
should be constantly
on the certain level
STATUS
CUSTOMER JOURNEY NEED CHANGES
6. The main direction of going digital in retail 2019 is the increase in investments
from the field players and making an advancement into the existing trends by
using IT innovations.
Springs 2019
8. DIGITAL
TRANSFORMATION
IN RETAIL
CURRENT TRENDS
Springs 2019
Real and digital experience: to find
the balance
Shipping and delivery: to accelerate
the process
Retail strategy: to personalize for
multiple channels
Payment processing: to simplify and
secure
9. Springs 2019
CUSTOMER
EXPERIENCE:
REAL & DIGITAL
Since the connection between online and in-store exploration becomes
stronger the update require both of them. It concerns presentation,
accuracy, relevance, and synchronization of product and brand
information that provided personally or with content.
No less important are other goals of advertising and digital marketing
campaigns: brand awareness and discoverability. Since the significant
part of everyday customer attentions are on gadgets they are the most
efficient instrument is the marketer’s toolkit.
That’s why whether queries initially brand-oriented or not the path to
searched content should be short, clear, universal and ubiquitous. Until
the level of customer experience is insufficient, relying on buyer
patience won’t bring fruits: they rather turn to another company
nearby.
10. Springs 2019
DELIVERY: SPEED
& VISIBILITY
Being the ending link of the supply chain digital transformation retail
trends influence its other segments since they affect the kind and
quality of a product and its path to an end-user. Especially, it concerns
Last-Mile delivery since its service level completes the brand image
even if it's provided by a separately.
The way to efficiency is already being established by the ongoing
logistics business process automation. It’s integration of digital
management systems in warehousing and inventory, transportation and
logistics, security and resource planning including workforce
.Additionally, such software solutions allow setting up the already
demanded state of visibility that gives customers the possibility to
monitor and if needed affect all stages of the product acquiring from a
store and ergo establish the desired level of trust between deal parties.
11. Springs 2019
SERVICE
PERSONALIZATION
Keeping the sufficient level of focus on each direction of advertising
and marketing defines the trended model of this business scope
operation. The biggest challenge is to show a custom approach within
every channel considering the diversity of society segments in views,
habits, and preferences that can’t be entirely narrowed with the
product specifics.
Despite concerns of personal data privacy customers expect a high
level of understanding of their current and future needs. That can’t be
established without developed data analysis and forecasting one of the
results of which are predictive recommendations for all-time
personalized product suggestions.
Another challenge of experience personalization is its “loudness”. Too
eager attempts to connect, suggest or even casually inform about
something may result in a much higher level of rejection that implies an
initial precaution and canät be outweighed by average customer
engagement. AI approaches allow tuning the campaigns optimally
without constant comprehensive researches and surveys.
12. Springs 2019
PAYMENT
UPGRADE
One of the main customer safety concerns is providing the personal
data during purchasing. Especially, it concerns info required for
payment operations such as credit card information. It outlines two
tasks for store owners: setting the required level of data encryption as
well as establishing partnerships with reliable transaction operators.
Trends for cashless checkout now more than simply swiping a credit or
debit card near a cashier. Besides self-service registers more and more
mobile devices are included in the process. Moving payments online
makes them more straightforward and traceable for smartphone
owners.
Such approaches to business running turn stores more in showrooms
and purchase handing-out centers. The rising rental rates and ubiquity
and trust to eCommerce and delivery services modern store experience
can become obsolete. It’s already losing in human touch not just in
handling operations but also consulting services leaving them out to
technology.
13. Springs 2019
AI & DATA SCIENCE IOT & ROBOTICS PWA & CLOUD AR & VR
New approaches to diverse
task definition, execution
and management that allow:
Improving of strategic
planning
Optimizing workflow,
decision-making,
collaboration
Personalizing advertising
and customer experience
Implementing dynamic
pricing
Automating various
processes
Novelty devices, hi-end
equipment, drones and
robots that can:
Execute routine tasks
of various complexity
Improve and speed up
delivery services
Interact with customers
offline via smartphones
Bring workflow
automation on the new
level
Improve efficiency of
task execution
Solutions based on these
technologies allow:
Lowering the
dependency of
business and customers
from hardware
Store the significant
data amounts online
Improve customer
experience and
engagement
Cut expences on
develoment and
maintainance
Augmented Reality and
Virtual Reality can make:
Digital experience
more immersive
Virtualize and
accelerate in-store
shopping
Advertising/marketing
campaigns more
engaging
Lower expenses on
testers and good
damaging
Technologies empowering digital transformation in retail
14. Springs 2019
CLOSER TO COST-EFFICIENCY
In January 2019 report IBM outlined the
expected areas of highest growth in
iexpansion of digital transformation over the
next three years. It shows that it will affect
areas currently with the lower penetration.
SC planning Logistics In-store X Operations Collaboration
100
75
50
25
0
RETAIL 2019
INTELLIGENT
AUTOMATION
36%
49%
27%
43%
29%
41%
41%
33%
22%
40%
15. Springs 2019
2019 might bring new additions to the list of digital
transformation trends in retail however their definitions have
been stable for a couple of years. The informational technology
domain empowers the process of solving existing challenges
and widening possibilities.
It also contributes to its progress by apprising the retail pros
and startups in the application specifics and necessity of digital
solutions. Although unlike logistics this field is much more
dynamic and flexible thanks to its digitization, in particular, its
representatives prefer to invest in efficiency proven solutions.
Considering the current state of the digital transformation its
outcomes still require time to achieve that status.
BETTER TECHNOLOGY, BETTER FUTURE
16. Springs 2019
WHO WE ARE
MAKING DIGITAL FUTURE
POSSIBLE
We are digital transformation agency with 4+
years of experience providing business
automation solutions for:
logistic & transportation;
retail & eCommerce;
real estate & hospitality;
recruitment & marketing.