The document discusses how mobile devices are influencing shopping behaviors, with 70% of consumers leading their own shopping journeys using mobile. It also notes that 64% of in-store sales are influenced by digital and that shoppers use their mobile devices throughout the purchase process, including to compare prices, view product information, and read reviews. The document recommends that retailers accelerate their digital in-store strategy using capabilities from Cisco to better understand customers, enable WiFi, and personalize shopping experiences.

1. Convert Shoppers with Mobile
64% of sales in stores are influenced by digital.
Smart
Devices
Digital
Boards
Digital
Kiosks
Source: Deloitte

2. Shoppers rely on
mobile throughout their
purchase journeys.
Sources:
SearchEngineLand
Think with Google

3. 70%of consumers are leading their
own shopping journeys with
mobile.
Source: Gelastic

4. Use Mobile Devices to Help Shop in Stores84%
Sources:
Mobile In-store Research
Shopatron
58%
Compare
Prices
38%
View
Product
Information
22%
Read
Reviews
7%
Use
QR Codes

5. of shoppers say personalization
plays a role in their purchasing
processes.
86%
Source: Infosys

6. of shoppers want brands to make
their shopping experiences more
relevant with personalization.
73%
Source: Digital Trends

7. More Mobile = More Money
of consumers spend more when
using digital while shopping.
33%
Source: Deloitte

8. Accelerate your
digital in-store
strategy with Cisco.
Outline onboarding
process and
capabilities.
Enable guest
Wi-Fi.
Gain insights into
the shopping
behaviors of
customers.
Establish pilot and
define drivers
of success.
Organizational
adoption of value-
added services.
Identify the
greatest
opportunities and
threats.
How Do You Get There?

9. There’s never been a better time to…
www.cisco.com/go/retail