The document discusses i-Go Billboard's diversified service platform. It provides four main services: 1) Expert-leading beauty care service, which collects makeup artist information and provides personalized makeup recommendations. 2) Virtual makeup experience service, which uses sensors and AR to simulate makeup application. 3) Flexible product and makeup tutorial exposure. 4) Back-end smart analysis of user interactions to provide targeted recommendations to retailers. The platform allows retailers to easily register, access services, and manage product content to enhance their marketing.
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Analysing copious amount of in-store customer navigation data generated from intelligent devices, retailers can improve customer in-store shopping experience
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From my session on #DigitalRetail with a focus on #ConsumerElectronics Industry and #DigitalTransformation in the launch of a new Gadget Retail Brand in Kerala. I am outlining the emergence of a new retail era where Physical and Digital Experiences need to converge to educate, empower and entertain the customers in all the touch points.
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As physical shopping around the world variously restarts post-lockdown, a number of organisations are, unsurprisingly, asking what the medium and long-term changes for the future of retail may be. While digital shifts are still at the fore for many, others are concerned about trends impacting retail from outside the sector as well as emerging consumer behaviours.
Ahead of a forthcoming workshop, we have collated a number of future trends that have been proposed by several experts in recent months. If you would like to let us know which you think may have greatest impact - and why, as well as what other shifts are missing from the current view, we will update and share a more detailed perspective in the next few weeks.
@futureagenda
www.futureagenda.org
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• Gerasimos Livieratos, iSquare
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As physical shopping around the world variously restarts post-lockdown, a number of organisations are, unsurprisingly, asking what the medium and long-term changes for the future of retail may be. While digital shifts are still at the fore for many, others are concerned about trends impacting retail from outside the sector as well as emerging consumer behaviours.
Ahead of a forthcoming workshop, we have collated a number of future trends that have been proposed by several experts in recent months. If you would like to let us know which you think may have greatest impact - and why, as well as what other shifts are missing from the current view, we will update and share a more detailed perspective in the next few weeks.
@futureagenda
www.futureagenda.org
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Featured speakers were senior executives of leading brands of the associated ecosystem: high-tech companies, banking industry, mobile operators and retail - and presented real case studies on innovative payment services via mobile, personalized advertising, mobile data, and more.
• Vasilis Koutsoubas, First Data
• Gerasimos Livieratos, iSquare
• Thomas Philippou, Vodafone
• Antigonos Papadopoulos, Eurobank
• Constantine Frydakis, Piraeus Bank
• John Doxaras, Warply
Aiming at an open and constructive dialogue at the event took place a panel, coordinated by the journalist of the newspaper "Proto Thema", Panagiotis Markidis.
The event was powered by:
Warply
INNOVATHENS, the Hub of Innovation and Entrepreneurship of Technopolis Athens
with HAMAC's support.
Communication sponsorships of the event were the magazines RETAILBUSINESS, ADBUSINESS and the business portal BusinessNews.gr
Long before NFC was widely available on mobile, years before beacons, we were out pitching the entrenched media vanguard on the emergence of mobile IOT engagement and commerce.
Before adidas tagged Boost with RFID, we pitched the concept of wearable /mobile engagement and activation, auto recognition and application launch to adidas innovation in 2011.
Technology will transform retail resulting in the growth of brick and mortar retail. Check Retail Technologies trends that will help retailers survive.
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This presentation was part of the 2nd Mobile Marketing event by Warply. Top executives from leading brands, media agencies and Greek media presented trends of the mobile industry and real examples of how they engage their customers and capitalize on the shift towards a mobile-first reality.
The event was powered by:
Warply
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Nespresso
Papadopoulou Biscuits
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In the last two years we were conducting this project. Stephan Karpischek and I did a lot of research for mobile applications in the area of retailers. The presentation only shows the basic ideas we had. If you are interested in an indepth information, please contact me.
KATANA offers access to 3 technology platforms in Agrifood related emerging industries (eco‐industries, mobile services and personalized health), as enablers for shaping new products/services.
1. Precision Technologies for sustainable farming: Marketplace for Precision Agriculture Services
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Refer: http://magicmirror.me/Industry/Interactive-Digital-Signage-for-Retail-Stores
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Apple’s technology standard iBeacons allows mobile apps to listen for signals from beacons in the physical world and react accordingly. It is projected that by the end of 2018, 3.5 million beacons will be installed by retailers globally. Beacons will enable retailers to track and understand customer’s purchase pattern.
i-Go Billboard Diversified Service Platform (Miss Buty)
1. FIND, IDEAS Institute, III-Smart Retail Team
-Go Billboard
Diversified Service Platform
[IoT Objects Integration Registration Service Platform]
1
SALES KIT
Sharing EconomyVirtual Makeup Experience Service
2. 2
Why Is Everyone Taking about
Wall Economy?
80% of the customers will feel interested in a
shop and go in there because of the information
shown on the interactive billboard.
Retailers point out that after establishing an
interactive billboard, the store has seen an increase
of 24% in customer flow.
Almost 70% of the customers are attracted to
the content of the interactive billboard, and then
buy the product or pay for the service provided by
the retailers.
80% of the brand retailers point out that using
interactive billboard can create more than 33%
of extra revenue for the brand.
2Source: http://www.digitalsignagetoday.com/
3. 3
i-Go
Billboard
Diversified
Services
i-Go Billboard Diversified Services:
Four Advantages
Flexible layout
You can plan how you
want your virtual
window to be presented,
and which products you
want to demonstrate.
Fast introduction of
service
Fast, massive-scale
introduction to multiple
domains and
application.
Separation of
“Ownership” and
“Right to Use” of
Platform
Provides retailers with
the least cost in rollout in
exchange of the highest
benefit.
Unitary Operation
Environment
Provides unitary
registration, sign in page
and back-end
management interface.
3
4. 4
i-Go Billboard Diversified Service-Skeleton Structure
4
Operation Headquarter
Taipei Store
Kaohsiung Store
i-Go Billboard Diversified
Service Platform
internet
Wifi
Wifi
Wifi
Server
Client
Taichung Store
Manage billboards
in various locations
through one single
backstage
5. 55
i-Go Billboard Diversified Service Platform
Service
Download
Virtual
makeup
mirror
Cosmetic
category
maintenance
Cosmetic
Product content
maintenance
Makeup
information
sharing
Cosmetic
brands
maintenance
Expert beauty
skill sharing
Account
Management
Virtual Makeup
Experience Service
Expert-Leading
Beauty Care Service
Expert
recommend
products
Basic Function
i-Go Billboard Diversified Service-Function Structure
6. Front-end device validation
i-Go Billboard Diversified Services Platform
System Flow Chart
Registration and log in
Sensing Element
Connection &
Maintenance
Tracking Data
Backstage
Analysis
Expert-Leading Beauty Care Service
Play & Beauty
Industry Solutions
Domain Retailer A Domain Retailer B
Consumers
Product
Content
Release &
Maintenance
PC PC
Virtual Makeup
Experience Service
7. 7
Expert-Leading Beauty Care Service
Virtual Makeup Experience Service
The service collects information from fashion makeup artists, and
through sensing personal facial features, it brings personalized
interactive makeup experience for consumers. Based on the
consumer analysis, the service provides adequate suggestions on
beauty and makeup products for them. Thus, this service not only
offers consulting service just like talking to a real makeup artist, but
also reaches the goal of leading consumers to purchase precisely
the featured products.
The service develops sensor identification of virtual makeup, which
is a breakthrough of current makeup brand marketing mode by first
combining the latest makeup design and beauty product scenarios
with sensing devices and smart analysis recommendation engine,
and then virtually presents the makeup result and knowledge about
the product.
i-Go Billboard Diversified Service: Four Services
7
8. 8
Strengthen experience
marketing through
technology
Appropriate marketing strategy
to persuade consumers
i-Go Billboard Diversified Service:
Real-life Case #Cosmetic Industry
The service, which included expert-leading
beauty care service and virtual makeup
experience service, was brought to one of the
Watsons in Xinyi Business District. The
services targeted consumers who were
interested in beauty and cosmetic products,
and aimed to bring them an all-new
experience in smart beauty care services. In
addition, through Augmented Reality (AR)
technology, it has brought even more
surprises to their shopping experience!
Expert-
leading
consumers
experienced
54,281
Virtual
makeup
experience
people
76,030
Brand
retailers
Extended
service
5
1. Function of product exposure: flexibly adding and editing
product information, easy in maintenance.
2. Function of makeup tutorial video exposure: featured products
are included in the tutorial video, making consumer respond to the
campaign.
3. Function of expert-leading beauty care: professional beauty care
information, bringing consumers smart services.
4. Function of virtual makeup: application of AR technology, making
makeup more interesting and convenient.
9. i-Go Billboard Diversified Services Platform: Scenarios of Usage
1. Retailers in the new domain
joins the ecological chain
Our party will evaluate shops on
retail environment, types of
products sold, and business models,
etc., and give them feedbacks on
their services.
2. Begin to use the platform
Through simple instruction on
platform operation, the retailers
in the domain can follow the
steps to register and log into the
platform and obtain the right of
use for the platform.
3. Flexibly choose
service packages
Retailers can choose
suitable solutions,
functional modules and
rates based on their needs
and our suggestions.
4. Download solutions
After purchasing solutions,
retailers can download and use
it immediately, and finish the
new services online at the end
of the billboard through simple
installation instruction.
5. Convenient and fast
information exposure
Through the platform’s
back-end management
interface, the uploading
and maintenance of the
products’ advertisement
content can be done easily.
6. Providing backstage smart analysis
Through the smart analysis from
the back-end management
platform, it provides retailers
with the analysis of the level of
favorability, so that the retailers
can precisely demonstrate the
best products.
9
10. i-Go Billboard Diversified Services: Suggestions for
Software/Hardware Requirements
• Processor:Intel Core
i7-3770 @ 3.5 GHz
• RAM:2GB
• Storage capacity:5
GB
• Visible Area:Portrait 22”+
• Touch panel:Projective
Multi-Point Capacitance
• Best resolution:1920x1080
• Signal input:RGB/HDMI
•OS: Windows7
•Software environment:.Net
Framework 4.0
Expert-Leading
Beauty Care
Service
• Processor:Intel Core
i7-3770 @ 3.5 GHz
• RAM:2GB
• Storage capacity:5
GB
• Visible Area:Portrait 22”+
• Touch panel:Projective
Multi-Point Capacitance
• Best resolution:1920x1080
• Signal input:RGB/HDMI
•OS: Windows7
•Software environment:.Net
Framework 4.0
Virtual Makeup
Experience
Service
•HD video shooting:1280
x 720
•USB 2.0 connection
•HD video shooting:1280
x 720
•USB 2.0 connection
10