Top 9 Must-Do's to Ensure Your Social Media Success
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This document provides 9 tips for ensuring social media success. The tips include knowing your goals and target audience, treating your audience like real people, monitoring discussions, being consistent, understanding etiquette, posting at optimal times, implementing SEO, providing value to your audience, and using a social media management company to help turn your business into a rockstar. Following these tips can help maximize the effectiveness of social media efforts.
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Top 9 Must-Do's to Ensure Your Social Media Success
- 1. TOP 9 MUST- DO'S TO ENSURE SOCIAL MEDIA SUCCESS TIPS AND TRICKS TO AVOID A CAMPAIGN DISASTER
- 2. SOCIAL MEDIA USE HAS INCREASED BY 356% SINCE 2006 BUT FRET NOT: HERE ARE THE TOP 9 THINGS YOU MUST DO TO MAXIMIZE THE EFFECTIVENESS OF YOUR EFFORTS.
- 3. 1: KNOW WHERE YOU ARE GOING Setupgoals. Thereisnosuccessthatcanbe achievedwithoutknowingwhatsuccesslookslike. Setyourgoalsforwhatyouaretryingto achieve. Keepinmindthatsocialmediaisbestfor accomplishingthingslike: • BuildingAwareness • BuildingReach • MonitoringReputation • GainingInsights • CustomerService
- 4. 2: WHO ARE YOU TARGETING? Oneveryimportantpieceofadvice, beforeyoudoanyinteractingon socialmediaistodeterminewhomitisyouaretalkingtoandwhy. Answerthesequestionstohelpyouunderstandmoreaboutyour audienceandhowyouwillcommunicatewiththemthroughsocial channels: • Whoisyourtargetaudience? • Whatsocialmediasitesdotheyvisit? • Whattypeofinformationaretheylookingforonline? • Whataretheirproblemsorconcerns? • Whatotherproductsdotheyuse? • Whataretheirpersonalinterests? Takeeachofthesefactorsintoconsiderationwhenyouare creatingcontentandspeakingtothemdirectly.
- 5. 3: TREAT YOUR AUDIENCE LIKE REAL PEOPLE Theyareactualpeople, socallthembynameortreat themasyouwouldafriend. Peoplearenotonsocialmediasitestobuyproductsor services, sobesurethatyouinteractwiththemina socialmanner; don’tselltothem, engagewiththem.
- 6. 4: MONITOR DISCUSSION THREADS & CONVERSATIONS Somebodymayraiseanimportantquestionaboutyourproduct, andyoushouldseethatasanopportunitytoeducateyour prospectivecustomersaboutthebenefitsofyourproductor service. Sincepeoplearealreadytalkingaboutyourcompanyor products, it’simportanttojoininthatconversation, bepartofit, letothersknowthatyouarepartoftheircommunity. Thiswill allowyoutoconnectwithcustomersorprospectivecustomers onapersonallevel. Whatbetterwaytobuildbrandloyalty?
- 8. 5: BE CONSISTENT IN MANAGING YOUR SOCIAL MEDIA ACCOUNTS Makeatimetable, adoptaschedule, andstickwithit. Whether youhaveadaily, twiceaweek, orweeklyscheduletopost, it’s besttofollowaregularscheduletocreateanticipationamong yourfans. Howaboutnamingyourpostssuchas: JokeoftheDay orMonday’sAdvice- Letfansknowwhentheycanreturn. This willallowvisitorstounderstandyourscheduleandiftheylikethe contentyouaresharing, it’llkeeptheminterestedandreturning formoreeachtime.
- 9. 6: UNDERSTAND THE ETIQUETTE OF SOCIAL MEDIA Peopleactor“behave” differentlyondifferentsocialmedia channels. Everysmiley, emoticonoreventherefusaltocomment representsrealemotionasfarassocialmediaparticipantsare concerned. Andsometimes, it’ssoeasyforanyoff-handremark togooutofcontrol, andeventuallydamagethereputationyou havebuiltforyourbusiness. Understandthesocialetiquetteofeverysocialnetworkingsite, suchasFacebookorGoogle+, andcarefullynavigatediscussion threadswhileobservingtherequisiteetiquette. Evenin cyberspace, thefauxpasyoucommitcanstick. Tobeonthesafe side, staypolite, fairandneutral.
- 10. 7: BE AWARE OF THE BEST TIMES TO POST, TWEET, OR PIN MostbusinessespostontheirFacebookduringbusinesshours, assumingthatmostoftheirprospectivecustomersareonline from9A.M. to5P.M. too. However, thereisgrowingindication thatotherhoursareequally, ormorelucrative. • Thereareseveralappsallowyoutoscheduleposts. • Schedulepostsduringnon-businesshours. • Schedulepostsseveraltimesthroughouttheday. • Keepinmindyourtimezoneandyourtargetaudiences location. • Testtoseewhattimesyouraudienceengagesmost.
- 11. 8: DON'T FORGET TO IMPLEMENT SEO EveninyourFacebookposts, keywordsmatter. Sowhenyou’re postingonanysocialmediachannel, keepSEOinmindand frameyourpostsaroundyourselectedkeywords. Usingphotos withkeyword-richdescriptionscanprovideyoubettermileage foryourposts.
- 12. 9: PROVIDE VALUE Nothingisfree, weallknowit, andyoufansknowit. Whilethey subscribedtoyoubecausetheyusedyourserviceonce, orbought yourproduct, youneedmorethanjuststatusupdatesorwall posts. Notonlytomaintainyourfanbase, butalsotogrowyour numbers.
- 13. Alwaysremembertokeepyourtargetaudienceinmind: whatare theirinterests, howmanytimeswilltheyuseyourproducts/services, whatothercomplimentaryproducts/serviceswilltheyneed, what otherproductsdotheylike? Usethisasanotherconnectionpoint, to getthemre-engaged, andsharingwiththeirfriends.
- 14. SEE HOW PEPPER GANG CAN TURN YOUR BUSINESS INTO A SOCIAL MEDIA ROCKSTAR For more information, visit: https://www.peppergang.com/social- media-marketing/