This document outlines 5 black hat SEO techniques that should be avoided: 1) building poor quality links from unrelated websites with low quality content, 2) buying links to pass page rank which does not guarantee quality, 3) excessive link exchanges that appear unnatural to search engines, 4) just trying to increase ranks without regard to users, and 5) any unnatural activities that could lead to penalties. The key is focusing on natural SEO through quality content for users.

1. Top5SEOPitfallsYou
MustAvoid

2. It' s hard to know what to do
with your search engine
optimization efforts, given its
constant change.
It' s also hard to know what
not to do with your SEO efforts,
which is why we have the top 5
black hat techniques you
should avoid.

3. BuildingPoor
QualityLinks For example, if you're getting links
to your site from websites that are
completely unrelated to what you
do or have poor spelling and low
quality, but they claim to help
your page ranking - they might be
a black hat.
Anything that is not quality
could be considered a
black hat.

4. Buying
LinkstoPass
PageRank
Backlinks are the signal to
the authority of your site.
You might be able to obtain
many links through
purchasing, but the link
quality is not guaranteed.
If your SEO company is
telling you to pay for links -
they are most certainly a
black hat.

5. Excessive
Link
Exchanges
Be wary of too many "I'll link you, if
you link me" exchanges.
If the search engines sees a pattern
of links that are too high, too fast
and low quality - clearly that's
unnatural - it might be considered
a black hat and put your site at the
risk of getting penalty.

6. JustTrying
toGetRanks
Any activities that are unnatural just for
the sake of trying to increase your
rankings, could put your site in danger
of being banned or penalized by search
engines.
SEO is not only about search engines,
but the end users - your audience.

7. Realsearchengineoptimizationshouldbe
NATURAL.
Itshouldbefocusedonprovidingquality
content,solutions,communications,and
informationtoyourtargetaudience.

8. TolearnmoreaboutSearchEngine
Optimizationandothermarketing
techniques, readfromPepperGang's
whitepaperat
https://www.peppergang.com/digital-
download-resource-center/