Pepper Gang held a digital advertising at Emerson College to help potential marketing students learn the real-world digital marketing landscape and how to apply theories to actual ad campaigns with creativity. In the presentation, you will learn about the general introduction to digital marketing and online advertising. Then Oz, the speaker and Pepper Gang Co-Founder, went deeper into the details of Google AdWords, explaining how the largest internet advertising network works. You can also learn about the process of creating an ad campaign from client's profile to target audience definition to keywords research to campaign creation. Check out this complete lesson and let us know if you have any questions.
We constantly put down out thoughts on digital marketing at Pepper Hub. Learn more there: www.peppergang.com/blog
Multi-channel Digital Marketing Success RecipeJomer Gregorio
The copy of my presentation entitled Multi-channel Digital Marketing Success Recipe. Used this material to give some real-life know-how as well as defend the case for digital marketing vs traditional marketing.
Venue: Centro Escolar University Manila
Date: January 19, 2017.
Audience: 3rd and 4th year marketing students from the said University.
Official pics: https://www.facebook.com/290468021096788/photos/?tab=album&album_id=968496463293937
Business Plan for a Mumbai Based Digital Marketing CompanyNalini Patil
DigIQ raises your digital quotient by providing your business best in class digital marketing solutions. DigIQ is the one-stop solution for all your digital marketing needs. We make your business visible and give digital life to your business by making it relevant and more importantly by making sure that it is found.
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Multi-channel Digital Marketing Success RecipeJomer Gregorio
The copy of my presentation entitled Multi-channel Digital Marketing Success Recipe. Used this material to give some real-life know-how as well as defend the case for digital marketing vs traditional marketing.
Venue: Centro Escolar University Manila
Date: January 19, 2017.
Audience: 3rd and 4th year marketing students from the said University.
Official pics: https://www.facebook.com/290468021096788/photos/?tab=album&album_id=968496463293937
Business Plan for a Mumbai Based Digital Marketing CompanyNalini Patil
DigIQ raises your digital quotient by providing your business best in class digital marketing solutions. DigIQ is the one-stop solution for all your digital marketing needs. We make your business visible and give digital life to your business by making it relevant and more importantly by making sure that it is found.
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Presented at 360 iDev Denver 2012
We're at the end of 2012 and it has become clear that the mobile app economy is leaving the vast majority of developers out in the cold. The revenue story is lopsided -- a handful of apps have turned into gold mines, but most of them are still standing in the river with a pan hoping for a stray nugget.
With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business.
We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base.
How to create digital marketing campaign effectivelyAndri H.
Slide Presentasi Event Web Master Digital 2021 - 19 February.
"How to Create Digital marketing Campaign Effectively"
LIST OF CONTENTS
● DEFINE YOUR MARKETING CAMPAIGN GOALS
● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN
● CREATE DIGITAL MARKETING CONTENT
● PUBLISH THE DIGITAL MARKETING CAMPAIGN
● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT
● EVALUATE THE RESULT
● TIPS & TRICK
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Learn how marketing has shifted from traditional to digital in recent years. We cover inbound marketing and how to implement a value piece into your marketing plan.
Preparing a Marketing Strategy for 2011: Marketing Office FurnitureJason Kirby
This is a webinar on how to prepare a marketing strategy for office furniture dealers for the 2011 year. Jason Kirby, the Director of the Office Furniture Marketing Program at eBoost Consulting, is the speaker for the webinar and covers a simple 5 step process to help facilitate the process for office furniture dealers to prepare their 2011 marketing strategy. You can learn more at http://officefurnituremarketing.com
Content Marketing 101
The New Face of Digital Marketing.
Inside this eBook, you will discover the topics about what is content marketing, why content marketing, types of content marketing, curating vs. creating content, use content to get leads and content marketing and social media.
Best Digital Marketing Agency In India, Top Brand Consultants In PuneBrandperl
Best Digital Marketing Agency In India, Top Brand Consultants In Pune, Best Web Design Company In India, Best Social Media Marketing Company, Best SEO Company India, Content Marketing Services India, Ecommerce Development Company India
Presented at 360 iDev Denver 2012
We're at the end of 2012 and it has become clear that the mobile app economy is leaving the vast majority of developers out in the cold. The revenue story is lopsided -- a handful of apps have turned into gold mines, but most of them are still standing in the river with a pan hoping for a stray nugget.
With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business.
We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base.
How to create digital marketing campaign effectivelyAndri H.
Slide Presentasi Event Web Master Digital 2021 - 19 February.
"How to Create Digital marketing Campaign Effectively"
LIST OF CONTENTS
● DEFINE YOUR MARKETING CAMPAIGN GOALS
● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN
● CREATE DIGITAL MARKETING CONTENT
● PUBLISH THE DIGITAL MARKETING CAMPAIGN
● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT
● EVALUATE THE RESULT
● TIPS & TRICK
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Learn how marketing has shifted from traditional to digital in recent years. We cover inbound marketing and how to implement a value piece into your marketing plan.
Preparing a Marketing Strategy for 2011: Marketing Office FurnitureJason Kirby
This is a webinar on how to prepare a marketing strategy for office furniture dealers for the 2011 year. Jason Kirby, the Director of the Office Furniture Marketing Program at eBoost Consulting, is the speaker for the webinar and covers a simple 5 step process to help facilitate the process for office furniture dealers to prepare their 2011 marketing strategy. You can learn more at http://officefurnituremarketing.com
Content Marketing 101
The New Face of Digital Marketing.
Inside this eBook, you will discover the topics about what is content marketing, why content marketing, types of content marketing, curating vs. creating content, use content to get leads and content marketing and social media.
Best Digital Marketing Agency In India, Top Brand Consultants In PuneBrandperl
Best Digital Marketing Agency In India, Top Brand Consultants In Pune, Best Web Design Company In India, Best Social Media Marketing Company, Best SEO Company India, Content Marketing Services India, Ecommerce Development Company India
Digital Marketing Services In Pune, Digital Marketing Agency In IndiaBrandperl
Social Media Marketing Company In Pune, SEO, SMM, SEM Services, Digital Marketing Agency In Pune, Service Branding Agency In India, Brand Consultants In Pune, Best Web Design Company In India, Content Marketing Services India
Awarded Digital Marketing Training Institute. Trained 20000+ Students & Rated 4.9 / 5. Learn from industry experts and gain in depth knowledge. Be a Certified Digital Marketer. Agency Projects. Soft Skills Training. 500+ Hiring Partners. Rated 4.9 / Students.
digital marketing course in bangalore
https://nidmindia.com/
Upcoming Batch Schedule for Digital Marketing Training in Bangalore · Learn at Home with Besant Technologies Online Courses by Certified Experts · Syllabus of ...
https://nidmindia.com/ digital marketing training course in btm
www.navneetvishwas.com is a website which help you to know details about digital marketing tools and techniques. Apart from that you can also learn seo, digital marketing, Affiliate Marketing, On Page Optimization, Off Page Optimization, Social Media Marketing, Online Reputation Management, E Commerce, Web Site Designing and Development, Final Year Project Support any many more things.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, etc.
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
Digital marketing Course, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...sitecmy
SITEC E-Commerce Course: Internet Marketing
Course Series: Getting Started 301
Internet marketing is the marketing of digital products, especially through online networks to promote products or services. These include mobile phones, display ads, and any digital media.
Online marketing has changed the way companies and brands use technology to market. As the growing number of platforms gradually integrate into everyday life and marketing programs, people tend to use more electronic devices than to visit physical stores, and online marketing has become commonplace and effective.
Company : Stelix Media
Guest Speaker : Stephy Yoong
Similar to Awesome Lesson: Digital Advertising Explained (20)
It's hard to know what to do with your search engine optimization efforts, given the algorithm's constant change. It's also hard to know what NOT to do with your SEO efforts, which is why we have the top 5 black hat techniques you should avoid.
Top 9 Must-Do's to Ensure Your Social Media SuccessPepper Gang
Social media use has increased by 356% since 2006 and the number is still growing. As social network plays a more important role in customer's media consuming behavior, brands need to understand how to maximize the effectiveness of your social marketing efforts. Here are our top 9 tips from our real-world practices. Learn more at Pepper Hub: www.peppergang.com/blog
Mobile - The Fastest Growing Advertising ChannelPepper Gang
Mobile devices are everywhere and its growth is evident in today's world. With the change of consumer's behavior, marketers can no longer ignore mobile as an advertising channel. In fact, as mobile users continue to grow, mobile advertising will account for 3/4 of digital advertising in the next 3 to 5 years. Take a look at our slideshare to learn more about the trend and how your business can utilize it to grow.
Wait! These are Mobile Marketing STATS That You Need To KnowPepper Gang
Here's some mobile marketing statistics that marketers & advertisers should care about. They will also change your perspective on how you think about your mobile audience.
Mobile advertising isn't going anywhere and
marketers & advertisers need to continue to be
present on this platform.
Here are some insider strategies for digital
advertisers to try when it comes to advertising on
mobile...
As of 2014, 55% of teens and 41% of adults use voice search more than once a day. Voice search is a new way that search engines use techniques like Natural Language Processing and Text-to-Speech to understand the meaning of a search request and return the most accurate solution. As more people are expected to use this new way of search, how will it change the world of SEO and how should marketers optimize our sites and content? Take a look at this presentation. We will give you an easy-to-understand and clear answer.
4 Times that McDonald's Killed it at Video MarketingPepper Gang
McDonald's is not only good at making delicious fast food, they are actually amazing at video marketing tactics as well. Here, we've collected 4 times McDonald's used video content to build trust between their brand & online community.
Digital Advertising Tips For Holiday SeasonPepper Gang
Holiday season is the most important time for small businesses to increase sales and increase brand awareness. Digital advertising plays a significant role in the marketing strategy but not many people really understand how to use this powerful communication tool to grow their business. So, here's our tips for your holiday advertising campaign.
Ugh! 11 SEO Mistakes I am Tired of SeeingPepper Gang
Sometimes when I audit a website for SEO purpose, I realize that many marketers are still using the old, spammy SEO tactics to try to rank their sites higher. Seriously, people! Stop making common SEO mistakes that me and search engine both HATE.
Inspired With These Amazing 8 Small Business Success StoriesPepper Gang
"Where did they get those great idea?!" might be your first question when seeing a successful creative business. For entrepreneurs, innovative ideas are everywhere in their daily life. Take a look at these amazing 8 stories to see how success begins. For more tips and tricks to entrepreneurs, visit our blog www.peppergang.com/blog
Refresh Your Brain with These 5 Powerful TricksPepper Gang
Why do we need to refresh our brain? Because...Even if you are the most creative person on the earth (which you might not), sitting in the office and facing your computer all day can still kill your brain cells (oh no!) and make you unproductive.
so....Let's learn some fun ways to save your entrepreneurial brain.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2. Oz Intro
Disclaimer: can’t understand anything I’m saying because of my accent, you can’t sue me.
Digital Marketing…..
Are the Celtics playing tonight?...
I wonder if anyone understands what the
hell I’m saying with my accent….
yum, cheesecake…..
…I should wear a different
bowtie….
3. Outline: What You Will Learn Today
1. What is Digital Marketing
2. Customers Decision Cycle
3. Intro to Digital Advertising
4. Ready, Set, Strategy!
5. Questions
6. What is Digital Marketing
Reaching, connecting, engaging people on digital channels using different devices & media
• The marketplace has changed
• Shorter, faster buying cycle
• Consumers have information at their fingertips
• The decision process is now much more complex
• Consumers can now reach for their smartphone,
tablet, or laptop
• Now business with the most visibility wins
11. Who Needs Digital Advertising
! Have a lead generating website
! Have new products or services
! Are hosting an event
! Have seasonal sales
! Are looking to target customers geographically
! Are looking to increase traffic
! Are looking to increase brand awareness
! Want to increase sales and profits
! Ecommerce website
Presented by Pepper Gang
All materials and ideas included
are property of Pepper Gang.
12. Steps To Build Campaign
1. Profile the Client
2. Who’s the Target Audience?
3. Understand the Goals
4. Create Campaign Objective
5. Plan Out Your Strategy
6. Determine Media Plan
7. Determine Media Mix
Presented by Pepper Gang
All materials and ideas included
are property of Pepper Gang.
14. Media Plan Media Mix
Advertising Goals
Product Analysis
Market Analysis
Audience Analysis
Message
Determine Network
Determine Targeting
Creative Format
Budget
Pricing Model
Determine Media Plan and Media Mix
Presented by Pepper Gang
All materials and ideas included
are property of Pepper Gang.
17. Determine Goals
1-3 Months
3-6 Months
6-12 Months
Short Term Goals (Build Brand Awareness)
Mid-Term Goals (Direct Response with Branding)
Long Term Goals (Direct Response)
Example Goal: Increase Brand Searches
Example: Increase Sales,
Increase Brand Searches,
Increase Return Visitors
Example: Increase
Revenue and Reach
New Markets
Goals
Presented by Pepper Gang
All materials and ideas included
are property of Pepper Gang.
18. Campaign Objective
Develop a comprehensive integrated marketing
strategy, optimize campaigns for top performance
and create an action plan that would meet and
ideally exceed marketing goals.
Presented by Pepper Gang
All materials and ideas included
are property of Pepper Gang.
19. Understand Goals and
Objectives
Understand Company
Vision & Mission
Get to Know Target
Audience
Learn the Market &
Competition
Profile The Client
Presented by Pepper Gang
All materials and ideas included
are property of Pepper Gang.
20. Demographic/Psychographic
! 18-24,25-34yearolds
! Urbanwomen
! Fashionistas
Geographic Target
! Bostonarea
Income
! Middleincome
Purchase Profile
! Apparel,accessories
Interests
! Shopping
! Trends,fashions
! Celebritynews/entertainment
! Movie/TVlovers
Target Audience
Presented by Pepper Gang
All materials and ideas included
are property of Pepper Gang.
21. Don’t Pray – Plan for It
Presented by Pepper Gang
All materials and ideas included
are property of Pepper Gang.
22. Audience Reach
Example Budget Allocation
Traffic Builders
Topics of Interest
Product Awareness Group
Traffic Builders
Topics of Interest
Product Awareness Group
80%
15%
5%
20%
60%
20%
Short Term Strategy Long Term Strategy
Presented by Pepper Gang
All materials and ideas included
are property of Pepper Gang.
Budget Amount = $1,000/month
23. Develop Digital Plan
Content
Marketing
Plan to Achieve the Goals:
Brand Awareness, Sales
Define target Audience: Demographics/Interest/Topic/Online Activity
Measurement
Plan
Social
Media
SEO
Digital
Advertising
Email
Marketing
24. Advertising Plan
Call Out
Digital Advertising Plan
Google AdWords Focused
Determine Budget Allocation to each
Search
Display Remarketing Shopping
25. Search Campaign
Presented by Pepper Gang
All materials and ideas included
are property of Pepper Gang.
Facts of Search:
Reach people at the precise moment they are searching for products/services
Non-interruptive
CPC bidding – so you only pay when someone has interest and clicks
Easy to measure
26. Display Network Campaign
Presented by Pepper Gang
All materials and ideas included
are property of Pepper Gang.
Facts of Display:
Largest ad network in the world
Target people based on interest and placements (websites and website content)
Great for Reach and Branding because of its higher visibility (and conversions)
27. Remarketing Campaign
Facts of Remarketing:
Allows you to target website visitors on the GDN after they have visited your website
Great way to ‘close the deal’
People are already familiar with the brand
Great if you build a list of website visitors and can target them again if you are launching a
new product or service
28. Shopping Campaign
Facts of Shopping Campaigns:
Great for eCommerce websites that sell products
It’s a retail focused campaign that shows an image with pricing and description – which allows for quick and
easy decision
Relevancy is higher because of the direct to product link
29. Call Only Campaigns
Facts of Call Only Campaigns:
Shown on Mobile Devices capable of making phone calls
Great way to get someone to call directly (to the store or lead generation)
30. Short-Term Allocation Example
Search Network
20%
Traffic
Builders
Interest
Product
Awareness
Use for Direct
Response
Display Network
60%
Use for Promoting
& Branding
Example of how we might allocate efforts to each Network. First to do more branding to
capture more of a wider audience and get them to know your brand.
Include Remarketing
into the media mix
10%
Shopping
10%
31. Long-Term Allocation Example
Search Network
40%
Traffic
Builders
Interest
Product
Awareness
Direct
Response
Display Network
20%
Include Remarketing
into the media mix
15%
Use more for
Branding Focus
Our efforts for long-term success may change to include more direct response as well as
remarketing efforts.
Shopping
25%
32. Website Structure
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are property of Pepper Gang.
Sarah’s Dresses Website
Presented by Pepper Gang
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are property of Pepper Gang.
Store Hours-
Location
Shop
Dress
Blog Contact Us
Customer
Service
Colored
Dress
Seasonal
Dress
Night Dress
Summer Spring Winter
34. Search: Reach and Interest
Brand
Name
Dress Sale,
Shop
Dresses
Online
One Shoulder
Dress, Pink Long
Sleeve
Seasonal Dress,
Color Dress,
Dress Store
Product Interest
Reach
Lower
Higher
Higher Lower
Dress, Cute
Dresses
35. Search: Keyword Structure
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are property of Pepper Gang.
Sarah’s Dresses Website
Store Hours-
Location
Shop
Dress
Blog Contact Us
Customer
Service
37. Display: Structure
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are property of Pepper Gang.
Sarah’s Dresses Website
TopicsRemarketing Context Interest Placement
Display
38. Shopping: Structure
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are property of Pepper Gang.
Sarah’s Dresses Website
In Store Online
Shopping
39. Advanced Extensions – Location
Location Extensions. Displays physical address to local searchers.
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are property of Pepper Gang.
40. Advanced Extensions – Site Links
Site Link Extensions. Links below your ad directly to the website.
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are property of Pepper Gang.
41. Advanced Extensions – Social
Social Extensions. Use social extension to build trust and social validation.
Presented by Pepper Gang
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are property of Pepper Gang.
42. Mobile Devices
Mobile users will grow faster than desktop
internet users within 5 years.
-Morgan Stanley
There are now over 4 Billion mobile users in the
world and 1,000 new customers each minute. In
2008, Smartphone sales exceeded laptop sales
and with rate plans becoming less expensive,
more people are using their phones as their
internet source.
Presented by Pepper Gang
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are property of Pepper Gang.
45. Measuring and Reporting
Measuring Results
KPI
Reporting
Google
Analytics
Conversion
Tracking
Presented by Pepper Gang
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are property of Pepper Gang.
46. Make smarter online advertising decisions
How does it work?
• Tool tracks users who click on your ad and
records a conversion when that user reaches
your conversion page
Benefits
• Correlate ad clicks to custom conversion
metrics
• Easily set up tracking for sales, sign-ups,
leads, page-view, demo plays and more
• Measure conversion value of campaigns,
ad groups and/or keywords and optimize
bids accordingly
• Understanding the conversion helps to increase
Return On Investment (ROI)
Conversion Tracking
Presented by Pepper Gang
All materials and ideas included
are property of Pepper Gang.
47. Discover Your Audience Engagement
Utilize Google Analytics
How does it work?
• Web analytics reports website visitor
behavior
Benefits of How We Use Analytic
Data
• Understand who your visitors are and
where they come from
• Learn how visitors use your website and
compare your traffic against industry
benchmarks
• Discover which visitors are likely to
convert and how to attract more of
them
• Optimize online (and offline) marketing
by measuring post-click performance
• Uncover deep insights
Presented by Pepper Gang
All materials and ideas included
are property of Pepper Gang.
48. KPI Reporting
What is a KPI?
Key Performance Indicators are metrics
that are essential to your business’
online success usually represented in
percentage or an average
How does it work?
Define your objectives and key results
How We Use KPIs
• Map the stakeholders
• Determine requirements and
expectations
• Set your objectives and key results
• Select your Key Performance Indicators
Presented by Pepper Gang
All materials and ideas included
are property of Pepper Gang.