Social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. For more information please follow the link https://www.digitalpiloto.com/digital-marketing-agency-india/

1. Your 5 Point Social Media
Strategy
PresentedBy-DigitalPiloto

2. Understand where Social Media is in the
hierarchy of digital marketing
Social media should come after content marketing.
Before you even begin looking at Facebook ads and
Twitter engagement, you need to have remarkable content
on your website that keeps people coming back for more.
Whilst building your social media presence you need to
have a robust email marketing system set up. I don’t care
how big or small your company is, whether you’re a start-
up or a B2B with a £10m turnover, you need to collect
emails.

3. Know what your customers want
Most people “just get started” with social
media and try to “figure it out.”
They get started on every social media
channel, get overwhelmed, and give up.
That’s not how you start.
80% of the content you push out on social
media should be to educate, entertain, and
inform your audience, the other 20% is for
selling. But you need to find out what your
customers want to read. But don’t just take
my word for it, here’s what Sam Hurley, the
#1 ranked Global Digital Marketing
Influencer has to say:
Spraying out any old content on social
media for the sake of it won’t achieve
results. To really hone your efforts, it is
critical to understand what your audiences
(and potential customers) really want to
see. Specifically – what will help them solve
their problems.

4. Pick one goal
When I speak with clients they tell me they have several
goals across several different social media channels. It’s
important you pick one goal and stick to it. But it’s
important you pick the right goal.
Here’s an example of a bad goal: I want to create a really
amazing audience on Facebook where we share what we’re
passionate about and the audience really engages with our
content.
This is not a goal that you can measure.
Instead aim for something like this: Increase referral traffic
from our Facebook page to our website by 25% over the
next 6 months.
I recommend picking one goal on one social media
channel. Stick with that goal. Then go onto others.
This sounds simple, but it’s surprising how few companies
approach it this way. Having a concrete goal keeps you
accountable and lets everyone in your team know what
you’re working towards.

5. Share your content
• We all know that content you share on
social media needs to be regular, be
visual, and varied. How do you come up
with this?
Before we get onto tools it’s worth
remembering that social media is about
building relationships and partnerships.
The best social media managers have a
solid network of people in their niche who
they interact with and whose content they
share. You always want to be helping
others grow their audiences too.

6. Test & refine
Most people “just get started” with social media and try to “figure
it out.”
They get started on every social media channel, get
overwhelmed, and give up.
That’s not how you start.
80% of the content you push out on social media should be to
educate, entertain, and inform your audience, the other 20% is
for selling. But you need to find out what your customers want to
read. But don’t just take my word for it, here’s what Sam Hurley,
the #1 ranked Global Digital Marketing Influencer has to say:
Spraying out any old content on social media for the sake of it
won’t achieve results. To really hone your efforts, it is critical to
understand what your audiences (and potential customers)
really want to see. Specifically – what will help them solve their
problems.

7. Thank You
https://www.digitalpiloto.com/