Supercharge Your Recruiting Efforts with Social Media

•

0 likes•502 views

Not sure how to get started or how to best utilize your existing company social media profiles for recruiting? Join Kimberley Zur from elite TalentScout and Michelle Krier from ClearEdge Marketing as they talk about how to effectively use social media as part of the recruiting process.

Supercharge Your Recruiting
Efforts With Social Media
August 6, 2015

WHAT’S YOUR MOBILE STRATEGY?
Mobile job searches:
• 73.4% of
Millennials
• 71.3% of Gen
Xers
• 48.4% of Baby
Boomers
5

DID YOU KNOW……
• 58% of job seekers surveyed used Twitter during their job search in the last 6
months
• When searching for jobs:
– 76% of job seekers look at company profiles
– 55% follow companies
– 34% search job-specific hashtags (#)
– 34% apply for tweeted job postings
6

CANDIDATE PERSONAS
• Background
– Job
– Career path
– Family
• Demographics
– Male or female
– Age
– Income
– Location
• What motivates them?
• What are they looking for in an employer?
• What are their hobbies and interests?
• Where do they spend time online?
• What objections might they have to working for your company?
14

CANDIDATE PERSONAS
15
Source: Indeed.com

EVALUATE CURRENT EFFORTS
 Broken links
 Links going to correct pages
 Social links open in new windows
 Any on-site feeds are current
17

WHAT’S MORE APPEALING?
19
Which page
would you
rather follow?

WHERE AND WHAT TO SHARE
Good for:
recruiting
employee engagement
Focus on:
company culture
perks
benefits
community involvement
22
TIP:
• Try to use photos and/or videos
whenever possible

WHERE AND WHAT TO SHARE
Good for:
employee engagement
recruiting
Focus on:
company culture
perks
community involvement
31
TIP:
• Think creatively about your
boards (i.e., “behind the
scenes”, meet the team, our
history)

WHERE ARE YOU SENDING CANDIDATES?
34
Copyright 2015, ClearEdge Marketing. Confidential Information. Not For External Use or Distribution.

IS YOUR WEBSITE/CAREERS PAGE MOBILE OPTIMIZED?
• Try applying for a job yourself – how many clicks to get there, how long does it
take?
• Try searching and applying for a job on your mobile device
35
Link to check if your site is mobile-optimized

TRACKING CANDIDATES FROM SOCIAL MEDIA
36
*Example

THANK YOU!
38
Michelle Krier
VP, Digital Marketing Solutions
m: 414.617.3103
t: @michellekrier
e: mkrier@clearedgemarketing.com
www.clearedgemarketing.com
Kimberley Zur
Business Development Manager
p: 262.785.0900
t: @KimberleyZur
e: Kimberley@elitehumancapital.com
www.elitehumancapital.com

Jayme Soulati presented on the future of content marketing. She discussed how content marketing has evolved from simply blogging to requiring a blended approach across multiple digital channels and platforms. Soulati outlined the timeline of developing an effective content marketing strategy through blogging, including launching a blog, building an audience community, developing different types of content, and expanding into additional channels and platforms over a three year period. She emphasized that successful content marketing now requires going beyond blogging alone to include strategies like email marketing, social media engagement, publishing books, and developing professional partnerships and authority.

Personal Branding & Lead Gen: Women's Council of Realtors

Jayme Soulati

Marketing & Social Media Workshop

Darryll Stinson

This document provides an overview of marketing and social media strategies. It discusses branding, capturing attention with headlines and visuals, storytelling techniques, social media channels like Facebook, Twitter and Instagram, developing a social media content strategy, and measuring social media success. The key topics covered include creating an effective brand strategy, the four C's of marketing, learning the art of storytelling, choosing appropriate social media channels based on audience demographics, trends in social media like live video and user-generated content, and setting goals and metrics to evaluate social media performance.

Marketing & Social Media Workshop

Darryll Stinson

This document provides an overview of marketing and social media strategies. It discusses branding, creating an effective brand strategy, discovering your value proposition, the four C's of marketing, capturing attention through headlines and visuals, connecting through storytelling, communicating your key messages, and using calls to action. It also covers an introduction to social media, choosing the right channels, developing content, measuring success through analytics, and free tools for social media management.

Class 09: Social Media

Jon Chang

This document provides an overview of developing a social media strategy. It discusses why social media matters for businesses, outlines a 6-step process for building a strategy, and reviews major social media platforms and tools. The 6 steps include defining the brand, audience, competition, goals, overall approach, and methods for measuring success. Platform reviews are provided for Facebook, YouTube, Twitter, Pinterest, LinkedIn, Instagram, and Snapchat. Content planning and various analytics tools are also mentioned.

BVU Technology and Communications Summit Plenary Powerpoint

BVU

Here are some common perceptions non-profit boards may have about IT and technology needs: - Boards often see technology as an operational expense rather than a strategic investment. They are more focused on fiduciary responsibilities than strategic uses of technology. - Most board members do not have a technology background and may not appreciate how technology could help further the organization's mission in new ways. Technology is not usually a major discussion topic at board meetings. - Boards are accustomed to spending money on more traditional expenses and seeing direct results, rather than on longer term technology investments that may not pay off for years. They want to minimize risks and costs. - Without board members with technology expertise, it can be difficult for boards to provide

Blog, Post, & Publish: Content Marketing for Recruiters | Talent Connect Vega...

LinkedIn Talent Solutions

As talent acquisition and marketing become more and more blended, what key content marketing tricks do you need to succeed? Learn effective tactics and techniques that will help you begin publishing your own content to engage candidates and drive recruiting results. Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj

Socialmediaexplosion css 3-22-11

Sandy Miller

This document provides information on using social media for recruiting. It discusses choosing social media sites like Facebook, Twitter, YouTube, and LinkedIn that are well-suited for an organization's goals and brand. It also covers developing social media strategies, building relationships, setting goals for hiring and employer branding, and evaluating your organization's current efforts. The document includes case studies, considerations for maintenance and protecting your brand, and ways to measure results through reporting and analytics.

This document provides training on using social media for marketing purposes. It discusses various social media platforms like Facebook, Twitter, LinkedIn, Instagram and Snapchat. For each platform, it explains how to set up profiles, what type of content works best, and how to engage audiences. It also covers topics like developing personas, setting goals, analytics, and automation tools. The overall document aims to educate users on utilizing different social media strategies for brand awareness, advocacy, traffic and conversions.

1ketoan.com - Marketing trên Mạng xã hội

DchvKTonThu1ketoan

Social Media Presentation At North East Expo #neexpo v2

Philip Search

Siena Vista presentation

Pearl Higgins

The Gram Cram - MFCF 2019

Saffire

The document is a presentation about using Instagram effectively for marketing fairs. It covers Instagram basics like having a business account, completing your profile, posting photos and videos, and using stories. It then discusses more advanced strategies like using hashtags, geo-tagging posts, hosting contests to engage followers, and creating an editorial calendar to schedule posts. The overall message is that Instagram can be a great promotional tool for fairs if used strategically to build an audience and drive engagement.

Social Media Full Strategy for Vista Print

Nicolas Sosnowiez

This document outlines a social media strategy for Vistaprint's European operations. It recommends focusing content on helping small businesses by providing tips, inspiration and entertainment. Engagement should be increased by addressing customer questions and concerns, rewarding fans with coupons, and showcasing customer stories and creativity. Success will be measured through engagement metrics, website traffic and positive feedback. The strategy involves using Facebook, Twitter, Google+, Pinterest, YouTube and blogs in a coordinated, cross-channel approach that is localized for each country.

Generations, Social Media & Content: What They Mean to Reinders

Steve Drake

What Digital Natives Need from EDU Stories

Converge Consulting

This document provides guidance on creating effective digital content for digital natives. It discusses knowing the target audience of Gen Z and millennials, the power of social media marketing, and creating authentic stories through strategic storytelling. Some key points include using always personalized and dynamic content, creating social influencers like student publishers, and choosing quality over video quality by focusing on depth of content. It emphasizes controlling your own narrative, being authentic and succinct, and not doing videos just because others are. The overall message is that content strategy is about managing stories to reach your intended audience.

Linked in and your website 30102013

Alex Charraudeau

This document outlines five steps for a successful online strategy that combines a company's website and LinkedIn presence. The steps are: 1) Have a central message about why you exist and what makes you unique; 2) Create uniformity across all online touchpoints with consistent branding; 3) Integrate all platforms including LinkedIn, website, and blogs; 4) Create and distribute content through relevant channels; 5) Analyze metrics, benchmark results, and iterate to improve performance. Content marketing is also discussed as a key part of the online strategy, including content planning, creation, and distribution.

PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...

Lars Voedisch

1. Precious Communications is a boutique PR agency that provides services such as press releases, social media, events and interviews to clients across various industries including startups, healthcare, finance and technology. 2. The document discusses best practices for public relations, including understanding client needs, proposing relevant ideas, gaining trust through transparency and engaging audiences through compelling storytelling across multiple channels. 3. It also covers crisis communications, noting that the majority of crises originate internally and advising that when a crisis occurs, organizations must address it quickly, honestly and transparently.

Social Media 101 - The Basics of Social Media

Kate Bourland Digital

You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. Core concepts introduced include:  A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest  Within each network: - How to tell if it’s right for your business - What kind of content to create and post - Etiquette - How to tell if your content is working - Suggestions on what to do next  Why social media & email marketing must be used together

Marketing for Yoga Teachers: Basic Social Media

FiitZ

Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014

Zipipop Freud

This document provides guidance on using social media successfully. It discusses the importance of having the right attitude and clear goals. Content is key, and the document outlines a model for creating proactive, latent, and reactive content. It also emphasizes the need to understand one's target audiences and changing perceptions through strategic, valuable content shared at the right time and place. Telling stories through social media can communicate an organization's values and build influence. Metrics should track whether content achieves strategic goals of changing perceptions.

Social Media in 2016 - Best Practices

Rosalea Peters, SHRM-CP

This document provides guidance on developing an effective social media strategy for dentists. It discusses establishing goals and identifying target audiences, developing content for various social media platforms like Facebook, Twitter, YouTube and Pinterest. It emphasizes the importance of community building and engagement, and measuring effectiveness through analytics. It also addresses allocating time and budgets, responding to negativity, and establishing social media policies for employees. The overall message is that social media can amplify a dental practice's presence but requires a thoughtful, ongoing strategy.

Why Social Media Matters For Business - March 13 2012

Jennifer McClure

The document discusses why social media matters for businesses. It notes that social media allows businesses to build brand awareness, attract customers and talent, obtain customer feedback, and generate leads. It emphasizes that businesses should develop a social media strategy that is aligned with their overall business strategy, determines responsibilities, plans activities, trains employees, and defines success metrics. The strategy will help businesses effectively leverage social media.

Educational Marketing (English version)

Covadonga Ordóñez García

Social Media in the Business Environment

Maria Fogliasso

This document provides an overview of social media for business students. It defines social media and explains why companies need a presence in social media spaces. The main purposes of social media for businesses are identified as customer service, marketing, branding, public relations, sales, and recruiting. The presentation outlines best practices for establishing a social media presence and dividing social media roles within a company. Specific guidelines are provided for common social media platforms like blogs, Twitter, Facebook, YouTube, and LinkedIn.

8 Ways to Use Social Media to Land Your Dream Job

IMPACT Branding & Design LLC

Considering a career in social media, digital marketing, graphic design, or web development? Bob Ruffolo, founder and CEO of IMPACT Branding & Design will show you 8 surefire ways to land your dream job. Bob will show you free ways to advance your skills, showcase your capabilities, make yourself desirable, and separate yourself from competition. Presentation given to CCSU Business Students on 11/20/14.

Activating Employer Brand with Social Media

Jeff Waldman

Employer brand is becoming a huge part of successful organizational business strategy. Well known brands including Sodexo, Google, Lululemon, Westjet Airlines, Starbucks, Adidas, Coca Cola and many more are building employer brand strategies that align with their corporate and service brand strategies to drive business value. The only difference between employer brand and service or product brands is the product itself. Employer branding is about people -- current employees and employee prospects and how they perceive an organization as a great place to work. The good news in all of this is the exact same branding principles that are used in corporate brands apply to employer brand, and it's all about emotions. The complex nature of human emotion is that "thing" that impacts how strong, or weak an employer brand is. Social media is that key communications and engagement channel that the great employer brands of the world are leveraging in their employer brand strategies. Social media enables any brand to more quickly engage with global audiences, and build brand equity. At the end of the day, "perception is reality, but the trick is to match perception with an accurate reality of what it's like to work at an organization". Sought after employer brands understand this, and understand that walking the talk is how an employer brand strategy will work, proliferate and realize long-term success.

How to optimize Social Media engagement with Content Marketing

RevSquare

The biggest challenge to create a durable and engagement social media experience is to publish the right content mix to maximize engagement and ultimately convert your fan base into customers. Content Marketing supports Social Media management by helping companies plan for the right content strategies. This presentation given at Word of Mouth Marketing University (WOMMU) will help you understand: - Social Media ROI - Four types of content to create engagement and conversions - How to brainstorm content ideas - How to plan the right mix for your editorial calendar - The tools to help you publish content effectively - How to measure the performance of you content

Media Relations 101: Three Fundamental Steps for Media Outreach

Supercharge Your Recruiting Efforts with Social Media

Recommended

Recommended

More Related Content

Similar to Supercharge Your Recruiting Efforts with Social Media

Similar to Supercharge Your Recruiting Efforts with Social Media (20)

More from ClearEdge Marketing

More from ClearEdge Marketing (20)

Recently uploaded

Recently uploaded (20)

Supercharge Your Recruiting Efforts with Social Media