Mobile 2 Social presents information on 21st century recruiting tools and strategies. It discusses how technology enables modern recruitment by focusing on people, content, dialogue and engagement. It emphasizes that recruitment is about candidate relationship management and defining the candidate experience. The document provides recommendations for career websites, applicant tracking systems, social media use, and mobile recruiting. It also explores themes for the future of work and recruitment, such as the use of video, big data, and developing recruiters as marketeers and content specialists in a changing landscape.

1. Mobile 2 Social
21st Century Recruiting Tools

2. Keith Robinson
Founder
Personnel Today
Director
Barkers HR Comms & Euro RSCG Riley
COO
Totaljobs.com

3. Ecom Digital
 A complementary mixture of experience and
youth
 Natural Publishers who understand
technology
 A network of over 150 freelance writers
 A Creative Team With 34 RAD & CIPD Awards

4. Our clients

5. Our client work

6. You’ll Love Technology If You
 Agree that you know why you want it
 Agree what the ROI will be
 Agree the must have’s
 Agree when to include the “nice to have”
 Agree who owns all this

7. But we are
not in the
Technology
Business

8. Recruitment
• Recruitment is about People
• Recruitment is about Content.
• Recruitment is about Dialogue
• Recruitment is about Engagement
• Recruitment is Candidate Relationship
Management.
• Your Brand is defined by the experience the
candidate has.

9. Technology
is the
Enabler

10. The21st Century
Recruitment Cycle

11. What defines
My Tech Needs
• HR Requirements - HRMS
• Recruitment Volumes – Full ATS v RMS
• Recruiting Strategy 1 – In-House v 3rd party v RPO
• Recruiting Strategy 2 – Attract v Source
• Recruiting Strategy 3 – Talent Pool v Talent Puddle
• Recruiting Strategy 4 – CRM v CV Database

12. The Career Site
Things to Think About
• Defining the Career Website – What is it for?
• Who is our target audience?
• What types of people do we want to attract?
• Who is John in Finance and what does he want?
• Who is Jen in Marketing & PR?
• What does Siobhan in Customer Services need to see?
• What should a good Career Website contain?
• What are the ingredients of a successful Career Website?

13. Case Study – The Rank Group

14. Case Study - Kraft

15. The Technology
Toolkit. The Basics:
The top 5 key ingredients for a successful career website
were:
1. Jobs and an easy to use job search – NO FORMS, let me
browse
2. Information on what it's like to work for you
3. Employee profiles & career case studies
4. The recruitment process – what should I expect
5. Keep in touch

16. The Career Site
Choosing an ATS
• Identify Applicant Tracking System Decision Makers
• Document Your Current Hiring Process
• Identify Requirements for Your Applicant Tracking System
• Identify Requirements for Your Applicant Tracking System
• Key Requirements to Consider in an Applicant Tracking
System

17. The Technology
Toolkit. The Basics:
Choosing an ATS
• Customer Support for the Applicant Tracking System
• Applicant Tracking Systems Vendor Assessment

18. The Technology
Toolkit. The Basics:
Why invest in Posting Technology?
• Post your jobs to multiple channels; job boards, social
media, your career site etc.
• Track response rates intelligently.
• Search multiple CV sources.
• Plus most now include a raft of additional “bespoke”
functionality.

19. The Social Toolkit
LinkedIn (B2B)
• Source v Post
Facebook (C2C)
• Tab v App
• Brand v Post
Twitter (B2B2C)

20. The Mobile Top
10 Tips
1. How many jobseekers are already accessing your site
via a mobile?
2. What is the current experience for a jobseeker when
viewing your site on a mobile device?
3. Mobile apps or Mobile web?
4. Which platforms should you be looking to adopt?
5. What’s your competition doing with mobile?

21. The Mobile Top
10 Tips Cont.
6. Make sure you choose the right company to build
your mobile solution.
7. Fully managed solution or buy the source code
outright?
8. Design: keep it simple.
9. Options to apply off the mobile phone.
10. Promoting your apps.

22. The Future of Work
• Home Based
• The Disengaged Employee
• The Deconstruction of the Organisation
• Agent Based
• Community Based
The Recruiter Becomes an agent/project manager

23. Key Themes
Technology
• Cloud Based
• Big Data – Content is King – Context is god
• Facebook Huge
• Channel Agnostic – Linkedin & Jobs Boards
• CRM Based
• Referrals – yes BUT
CRM, Engagement, Multi Platform (Mobile), Video

24. Themes
The Future of the Candidate
• Will they want F/T work or an agent relationship?
• More freedom
• Multi-Tasking
• The Ageing Candidate
Employer Branding, Better Management and the EVP

25. The Recruiter of
the Future
• Marketeer
• PR Specialist
• CRM specialist
• Mobile and Video channel manager
• Content aggregator, curator and distributor
• Channel Manager
Actually doing what you do today but with less money and
more opportunity + a fragmented audience

26. The Future of Recruitment:
It’s not about Technology – It’s about Us
To find out more: www.ecomdigital.co.uk
Telephone: 02920 451 120
Email: info@ecomdigital.co.uk