Unless you’ve been living under a rock, you’ve heard of LinkedIn. You probably have a profile. And you (hopefully) are using it regularly and effectively.
But let’s get right to the point of this blog.
Is LinkedIn replacing business cards?
Business Networking: The new networking skills you need to win business and f...Heather Townsend
With the meteoric rise of social networking sites such as LinkedIn and Facebook, today's networker needs a different skill set than even 5-10 years ago.
This business networking presentation, by Heather Townsend, The author of the best-selling and award-winning The FT Guide To Business Networking, will identify the skills you need to obtain to generate the impact, profile and success which you deserve from your network and networking activities.
The presentation looks at:
* Why personal brand is so important now
* What makes up your personal brand
* When will you start to get value from your relationships
... and much, much more...
This guide will enable you to:
- create a compelling LinkedIn profile
- use LinkedIn Groups effectively
- connect with new people, enhance your network and win new customers
Having the right connections on LinkedIn can create breakthrough opportunities for your small business, from raising funds to making your first big sale. But how do you find and engage the right contacts? How do you network on LinkedIn in an effective, assertive, and professional way?
We explored this topic at our first LinkedIn Live event in Blacksburg, Virginia, where local LinkedIn experts and business leaders shared tactics for effective networking on LinkedIn. Here are some top tips from the day.
To learn more about how to make the most of LinkedIn for your small business, visit us at http://smallbusiness.linkedin.com, or follow us on Twitter at @LinkedInSMB.
This slide share presentation is part of RE/MAX Realty Advantage's Complete Agent Development Program, and instructs real estate agents on how to use LinkedIn more effectively as a lead generation and marketing source.
This is a quick presentation on how to get the most out of social networking. A discussion of the concept of networks and networking, why to increase your search-ability (search engine optimization), and some ways to do that. Presented at the Mentorship Campaign event on 18 Oct 2017 for the US Army Human Resource Command. The notes pages of the slides have the discussion points. Slides are also available.
Business Networking: The new networking skills you need to win business and f...Heather Townsend
With the meteoric rise of social networking sites such as LinkedIn and Facebook, today's networker needs a different skill set than even 5-10 years ago.
This business networking presentation, by Heather Townsend, The author of the best-selling and award-winning The FT Guide To Business Networking, will identify the skills you need to obtain to generate the impact, profile and success which you deserve from your network and networking activities.
The presentation looks at:
* Why personal brand is so important now
* What makes up your personal brand
* When will you start to get value from your relationships
... and much, much more...
This guide will enable you to:
- create a compelling LinkedIn profile
- use LinkedIn Groups effectively
- connect with new people, enhance your network and win new customers
Having the right connections on LinkedIn can create breakthrough opportunities for your small business, from raising funds to making your first big sale. But how do you find and engage the right contacts? How do you network on LinkedIn in an effective, assertive, and professional way?
We explored this topic at our first LinkedIn Live event in Blacksburg, Virginia, where local LinkedIn experts and business leaders shared tactics for effective networking on LinkedIn. Here are some top tips from the day.
To learn more about how to make the most of LinkedIn for your small business, visit us at http://smallbusiness.linkedin.com, or follow us on Twitter at @LinkedInSMB.
This slide share presentation is part of RE/MAX Realty Advantage's Complete Agent Development Program, and instructs real estate agents on how to use LinkedIn more effectively as a lead generation and marketing source.
This is a quick presentation on how to get the most out of social networking. A discussion of the concept of networks and networking, why to increase your search-ability (search engine optimization), and some ways to do that. Presented at the Mentorship Campaign event on 18 Oct 2017 for the US Army Human Resource Command. The notes pages of the slides have the discussion points. Slides are also available.
How to create a connection between your linked in audience and your website ...JagPanesar3
Personal brand is key to the success of creating relationships to create enquiries.
In this presentation I talk about how to create a connection between your LinkedIn audience and your website.
Referrals and positive word-of-mouth are the most effective ways to build a network for prospective business opportunities, and LinkedIn is one of the most powerful tools available to you. See how LinkedIn can work for you and take home valuable tips for creating your profile and working your LinkedIn network for success. | Held at the Enterprise Center & Co-sponsored by MA Small Business Development Center.
[NOTE: This presentation leverages LinkedIn's soon to be obsolete profile view, hence some functionality will change with NEW profile view]
A presentation by Ceri James at the 2nd Annual Social Media conference on \'Building Trust & Loyalty for your brand through social media\'. The event was attended by a number of key note industry specialists.
LinkedIn is the world’s largest professional network with over 35+ million members and growing rapidly.
LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted contacts.
LinkedIn can help you grow your network and your business!
Chances are you’re already on LinkedIn. How do we know this? Because the platform is home to over a third of the world’s professionals (and we know that you, our readers, are a professional bunch).
And it’s likely you already know that LinkedIn is a pretty great place to make connections with other businesses, and the people who work in them. In fact, that’s probably why you signed up in the first place.
But did you know that LinkedIn is possibly the pinnacle of platforms for certain aspects of B2B marketing?
Want to know what LinkedIn is? How to establish a profile? How to connect and how to use LinkedIn for Thought leadership. This presentation will show you how.
In an age of algorithms who you are is in part determined by your digital footprint, which means that if you network for business then you will need to do so online.
Why? Because while business is in some ways the same as it ever was (based on mutually beneficial relationships) social media has turned the way we form those relationships on its head.
You may look around and think that you (or your peers) don’t use social media and are still doing fine but this is not looking in the right direction.
Professionals need to look ahead and adapt the way they connect and communicate to keep up with this change.
One way they are doing so is on LinkedIn. Often referred to as the ‘new networking for business’ LinkedIn is not so new really, at 10 years old and with 200 million members around the world, four million in Australia.
How to create a connection between your linked in audience and your website ...JagPanesar3
Personal brand is key to the success of creating relationships to create enquiries.
In this presentation I talk about how to create a connection between your LinkedIn audience and your website.
Referrals and positive word-of-mouth are the most effective ways to build a network for prospective business opportunities, and LinkedIn is one of the most powerful tools available to you. See how LinkedIn can work for you and take home valuable tips for creating your profile and working your LinkedIn network for success. | Held at the Enterprise Center & Co-sponsored by MA Small Business Development Center.
[NOTE: This presentation leverages LinkedIn's soon to be obsolete profile view, hence some functionality will change with NEW profile view]
A presentation by Ceri James at the 2nd Annual Social Media conference on \'Building Trust & Loyalty for your brand through social media\'. The event was attended by a number of key note industry specialists.
LinkedIn is the world’s largest professional network with over 35+ million members and growing rapidly.
LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted contacts.
LinkedIn can help you grow your network and your business!
Chances are you’re already on LinkedIn. How do we know this? Because the platform is home to over a third of the world’s professionals (and we know that you, our readers, are a professional bunch).
And it’s likely you already know that LinkedIn is a pretty great place to make connections with other businesses, and the people who work in them. In fact, that’s probably why you signed up in the first place.
But did you know that LinkedIn is possibly the pinnacle of platforms for certain aspects of B2B marketing?
Want to know what LinkedIn is? How to establish a profile? How to connect and how to use LinkedIn for Thought leadership. This presentation will show you how.
In an age of algorithms who you are is in part determined by your digital footprint, which means that if you network for business then you will need to do so online.
Why? Because while business is in some ways the same as it ever was (based on mutually beneficial relationships) social media has turned the way we form those relationships on its head.
You may look around and think that you (or your peers) don’t use social media and are still doing fine but this is not looking in the right direction.
Professionals need to look ahead and adapt the way they connect and communicate to keep up with this change.
One way they are doing so is on LinkedIn. Often referred to as the ‘new networking for business’ LinkedIn is not so new really, at 10 years old and with 200 million members around the world, four million in Australia.
Maximising your brand power online for HunterNetHeidi Pollard
CEO of UQ Power Heidi Alexandra presented the basics of how to boost your brand online using LinkedIn today at the HunterNet IT Forum at the Hunter Trade & Investment Centre
Do you hate the thought of going out to network? Do business networking events make your stomach churn?
This slideshare presentation by the best-selling and award-winning author, Heather Townsend, of the FT Guide To Business networking, will take you through simple strategies and tips to make sure your business networking helps you achieve the results you need with a minimum of time spent going out to networking events.
The presentation covers:
1. The key ingredients you need to build a network for life
2. How social media has changed the rules for how you can build a strong network for life
3. The FITTER business networking model - how to make sure your networking activities are effective and 'fit for purpose'
4. The Excedia 5-level relationship model which will help you identify which of your relationships will bear fruit for you
Media Relations 101: Three Fundamental Steps for Media OutreachClearEdge Marketing
While there are many facets to public relations strategies, media relations and media place-ments remain a staple of virtually all communication goals. As staff sizes in newsrooms con-tinue to get smaller, so does the bandwidth of reporters. Landing a well-timed pitch with the right reporter at one of your most coveted outlets can feel exhilarating, but without the right planning and understanding of how to work with the media, chances of media coverage drop significantly.
Not sure how to get started or how to best utilize your existing company social media profiles for recruiting? Join Kimberley Zur from elite TalentScout and Michelle Krier from ClearEdge Marketing as they talk about how to effectively use social media as part of the recruiting process.
Even though holiday decorations have been gracing many stores since before Thanksgiving, it’s hard to believe that the holidays are upon us. If you’re like me, you’ve tuned out the sounds of Frosty the Snowman in a rush to complete Q4 projects and prepare for 2015. One thing that has especially been subjected to procrastination on my part, though, is making a plan for holiday gifts — an opportunity to thank clients and colleagues for their business and ongoing support.
Explore Valuable Opportunities You Don't Know You're Missing.
With the demand for talent holding strong and steady, many IT and engineering staffing firms are focused so much on recruiting, they are overlooking critical marketing steps they can and should be taking to compete even better and succeed even more. How do you know what you’ve never had or measure opportunities you don’t know you’re missing? It’s time to check your marketing blind spot and identify where holes in your branding, communication, messaging and retention strategies are weakening your competitive edge and limiting market opportunities.
Leslie Vickrey, CEO of ClearEdge Marketing, surprises staffing leaders and professionals with insider knowledge on the critical market processes and tools staffing businesses most often overlook or underfund. Find out which critical marketing efforts effectively boost long-term performance and why under spending leads to missed opportunities. The presentation examines:
- How internal communications and contests spark competition and increased performance
- Why developing compelling brand stories and company messaging fuels a stronger sales performance and brand recognition
- The power of a smart and engaging online presence that attracts candidates, potential managers, sales reps and recruiters
A Survey on Using Survey Data for Marketing -- Webinar RecapClearEdge Marketing
Eric Gregg, CEO of Inavero, and Leslie Vickrey, CEO of ClearEdge Marketing, hosted a webinar on September 11, 2014 to discuss the opportunities professional services …
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & GrowClearEdge Marketing
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
CEOs Discuss: Collecting Client Feedback and Using it to Grow Your BusinessClearEdge Marketing
How to get more of what you want:
• High survey response rates
• Identifying potential issues or problem accounts
• Actionable data to update marketing and sales messages
• Testimonials
• Strong relationships with promoters to advocate for your brand
Lead Generation Campaigns:The Good, The Bad and The Ugly ClearEdge Marketing
In this deck we cover:
- Why Are Lead Generation Campaigns Important?
- What is a Lead Exactly?
The Good, The Bad and The Ugly for:
- Candidate Recruitment Campaigns
- Sales Lead Gen Campaigns
- Internal Hiring Campaigns
In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.
Marketing for Where You Want to Be – 5 Proven Ways to Get Leads & GrowClearEdge Marketing
Leslie Vickrey, President and Founder of ClearEdge Marketing, examines today’s top 5 most successful marketing approaches, from social media and target account campaigns to events and the ever-essential website optimization. This presentation is a chance to explore your most critical marketing questions:
- Which marketing approaches are right for my business and which ones are wrong?
- How can I ensure my marketing efforts deliver results in the form of sales leads, candidates and brand building?
- What does successful marketing look like for an IT or Engineering staffing/services firm like mine?
- What marketing tools are most effective for recruiting and what tools are most effective for business leads?
Armed with IT and Engineering services/staffing case studies, a portfolio of marketing solutions and over a decade of experience building marketing strategies and tools for services/staffing firms nationwide, Leslie will guide you through the urgent marketing lessons your business needs to know.
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014ClearEdge Marketing
What’s in your marketing toolkit for this year? Not sure where to spend your marketing dollars to drive your business forward and realize the best return on your marketing investment? Have no fear – this deck will help! We discuss the four marketing must-haves for IT and engineering staffing firms this year:
1 - Messaging that resonates with your target audience
2 - Creating two-way conversations via social media to enhance the candidate experience
3 - Creating an engaging online user experience regardless of the platform/device used
4 - Creating content that converts.
Marketing efforts that rely on social media alone aren’t likely to succeed on a grand scale. No matter if you’re trying to find candidates or sales leads, in order to make the most of what social media can offer, marketing teams must integrate social media with other marketing initiatives, and tie the elements of each campaign directly to their business objectives. High engagement metrics are meaningless if the efforts that lead to them are not connected to your business objectives. Below are some ways you can integrate social media with your other marketing initiatives, and align your efforts with your business objectives.
Three Key Takeaways from the TechServe Alliance 2013 IT & Engineering Staffin...ClearEdge Marketing
I left the 2013 TechServe Alliance Conference with an extra pep in my step! This year marked my first TechServe Alliance Conference (here’s Leslie Vickrey’s recap of last year’s conference), although I had heard what a motivating, informational and valuable three-day event this is for years from my colleagues and clients. Keeping with the Las Vegas reputation, we did not slow down for the entire three days! Kudos to the TechServe Alliance team for orchestrating sessions that opened our minds to new ideas, confirmed thinking on others, and allowed attendees to hear from both leaders in the industry and colleagues sharing their stories.
Last night I attended a local marketing association meeting advertised as a panel discussion around affiliate marketing. I had been to a handful of the networking/educational presentations put on by this association over the last year or two and found them energizing, entertaining and true to their promised program content. That’s why I was so disappointed when the panel discussion was a big ‘ole flop. I had hoped to have a rich blog on affiliate marketing programs, but instead I walked away with a list of ideas on how to be a better moderator and panelist.
5 Tips for Creating Infographics That Win the War for AttentionClearEdge Marketing
You all know the old adage: “A picture is worth a thousand words.” Today’s world of instant gratification means average attention spans of less than 8 seconds, and a whopping 4 seconds for website viewing. Infographics are a great solution for conveying solid content and winning the war for the few seconds of your audience’s attention.
Not too long ago, working in the PR department primarily meant shaping the way clients are covered by the press. Developing relationships with members of the media, promoting client messages through press coverage, and ultimately building brand identity for clients—all through the media. Sure, my work somewhat overlapped with that of the marketing department, but for the most part, my experiences were so that the activities of the PR department were pretty distinct from those of the marketing team.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
More TechServe Conference Insights: Reaching Candidates Through Social MediaClearEdge Marketing
I recently shared some insights from the 25th Annual TechServe Alliance Annual Conference and Tradeshow. Held in Miami Beach November 8 through 10, 2012, hundreds of IT professionals and leaders gathered to talk about the latest advancements in our constantly evolving industry.
Last week I had the pleasure of attending the Social Fresh conference in Tampa, Florida (they have a West Coast version coming up this summer – check it out!). Besides basking in the Florida sunshine, the conference had a tremendous amount to offer. With 300 attendees and a range of presenters, including Chris Brogan, Ted Rubin, Jay Baer and more, my mind was literally exploding at the incredible social insights shared over this two-day event.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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1. Is LinkedIn Replacing Business Cards?
Unless you’ve been living under a rock, you’ve heard of LinkedIn. You probably have a
profile. And you (hopefully) are using it regularly and effectively.
But let’s get right to the point of this blog.
Is LinkedIn replacing business cards?
The answer takes a little thought.
Let’s take a little peek into the world of LinkedIn for a
moment:
•
•
•
More than 238,000,000 people across the globe
are registered on LinkedIn
LinkedIn averages 396,648,032 visits (as of July 2013). That number has
increased by 40 million every month since September 2011
Tens of millions of LinkedIn Groups exist for discussion on a range of niche
topics
These numbers may not surprise you, but they’re pretty impressive nonetheless.
Chances are that clients, prospects, colleagues—just about everyone you’ve met—is on
LinkedIn.
Networking and the business card.
Look in your purse/wallet/work bag right now—can you find a business card? Turn it
over, look at all the details. Looks nice, right? But what exactly is it for? Why do we
have business cards, anyway?
They offer contact information.
Exciting, isn’t it? Often the one piece of collateral you’re leaving with a client or
prospect—something you can be assured they are carrying out of the meeting with
them—and you’re just putting your contact information on it.
Right now there isn’t scientific data to back this up, but I’ll tell you my own personal
process of handling business cards (one that I’ve verified is pretty accurate with
several other professionals):
1. Exchange business cards.
2. Throw in bag.
3. When I get home, look the person up on LinkedIn and send an invite to
connect.
4. Possibly, scan the business card into my iPhone contacts.
5. Throw out the business card.
It’s a vicious cycle, right? Chances are you don’t even go through those steps, you
might just toss business cards in a pile and forget about them, or toss them in the
2. trash (inadvertently or not). The thing is, we have a lot of paper nowadays, and for
many of us, we like less of it. And we meet or talk to so many people that we might
not have the time or resources to keep tabs on a stack of business cards.
Just as, for many, iPads have replaced notebooks for note taking, it seems that
LinkedIn is poised to replace business cards.
But wait, there’s more.
Here’s the thing: How many of us are only on LinkedIn? Does your company (or you
personally) have a website? Maybe you’re active on Twitter or other social networks?
There’s more to you than LinkedIn.
LinkedIn is a great way to build your online personal brand. But, by limiting yourself to
LinkedIn, your prospects, clients and colleagues could be missing out on a wealth of
data. I know I have a personal website, Twitter profile, About.me page, LinkedIn
profile…there’s a bit out there! But if someone only visits my LinkedIn page, they’d be
missing out on more depth of information, opportunities for contact and information
I’d just plain like them to see (Psst. You can also link those pages directly to your
LinkedIn profile, but they can be a bit hard to find, unless you’re looking for them).
Chances are, your employers would like prospects, clients and colleagues to see more
about you too—like information about their business!
Business cards should be more than contact information!
Revolutionize your business cards.
Society’s disdain for paper aside, there is tremendous opportunity to showcase your
entire online presence, as well as your company’s, through business cards. Here’s
how:
•
•
•
Make business cards a portal. Create business cards that are more than a way
to save contact information. Everyone does that, and it’s why so many of them
end up in the trash. Instead, make your business card a “real world” hub to
your “online” persona. Companies should include social profile links on their
employees’ business cards, plus personal LinkedIn links as well.
Include great design. Visually appealing business cards are more likely to get
you remembered and less likely to find their way to the trash bin. Great design
is a key element to memorable business cards that grab attention. And if
you’re on a tight budget, there are options out there. Several of us here at
ClearEdge recently ordered Facebook business cards from Moo. They were free.
Seriously. Just $6 for shipping. And they look awesome. Check them out for a
great example of good design and personal branding, instead of contact
information.
Keep your online presence fresh. Your fancy, new (and effective) business
cards will be driving traffic to your social media profiles and website. That
means that your company (and your employees) should be sure that everything
looks good. Share relevant industry content. Comment on other people’s
content. Stay active on social media. Creating awesome new business cards is
3. pointless if they drive people to dull, barren social profiles. Get your online
branding (like your website and social media) in gear.
How has your use of business cards evolved (or not) since social media became more
prevalent?