This document provides examples of airlines creating social loyalty programs to engage customers and increase repeat business. It describes several case studies of airlines partnering with social media platforms like Foursquare, Facebook, and gaming apps to reward customers for social check-ins and interactions. These programs allow customers to earn loyalty points, upgrade benefits like lounge access, and enter contests by sharing their travels on social media. The goal is to strengthen customer loyalty and engagement through innovative social media initiatives.
SimpliFlying Featured: Target Audience: Are airports missing a trick? SimpliFlying
Passenger Terminal World, March 2015 Issue: Are airports missing a trick by relying too heavily on mass promotions and discounts, as opposed to more individually tailored marketing campaigns? Among the innovative examples from airports, “Helsinki Airport clearly understands that many passengers share concerns about having to replenish their fridges after coming back from a trip,” says Marco Serusi, senior consultant with SimpliFlying, a global airport consultancy. “With the grocery service, the airport seeks to make the travel experience easy and smooth, while developing itself as a shopping location that meets the various needs of passengers.”
RideConnect is the only app that lets you create your own rideshare.
Using RideConnect, any car service driver can quickly and easily setup their rideshare community and start offering rides to their customers.
RideConnect emphasizes privacy and safety for its users. Riders have to explicitly include drivers into their communities before they can rideshare together.
Airline Business, March 2015 Issue - Embracing mobile media can increase customer loyalty and, with deeper thinking, bring about a sustainable advantage, says Shashank Nigam, CEO of SimpliFlying
The essence of social media marketing for airlines - Airline BusinessSimpliFlying
Being present on a social network is not the same as having a social media strategy for airlines today. Marco Serusi of SimpliFlying writes for Airline Business magazine.
Grab Car Marketing Plan for Rides Made Awesome + Safe | Ateneo Graduate Schoo...Robelyn Jugo
A Marketing Plan for Grab Car this time of COVID in fulfillment of the requirement for Marketing Management (MARKMA) Class of Ateneo Graduate School of Business.
This is submitted to Coach Bong De Ungria solely for class presentation by:
Group 5
Robelyn Jugo
Jiah Llamado
Mike Ng
Annie Villasotto
Uber for business imc final presentationJorge Tatto
Despite the advantages offered by Uber for Business, it has faltered in its adoption. Uber approached us to help them with the following specific problems that are addressed in this report:
• Low awareness of Uber for Business service amongst business community
• Adoption resistance due to constant media attention
• Dormant accounts, low activity after signup
• Incomplete employee account activation
In terms of results, we were given a few objectives to cover by Uber that will be addressed with our integrated marketing communications strategy:
• Improve signups of businesses on a per week basis
• Encourage dormant accounts to be active and increase the average rides per active account per week
Heading to Europe, but don't want to spend a lot of money?
EuroCheapo.com's travel editors have produced this excellent guide to traveling the Continent for less. This helpful guide covers everything from booking your flight and train tickets, to finding the perfect budget hotel and saving on sightseeing in Amsterdam, London, Paris, Rome and Venice.
Read it while you’re planning your trip, and take it with you on the road!
Tnooz-Datalex webinar - BIG ideas for travel retailKevin May
The 60-minute session focussed on ideas on how to differentiate, inspire, optimize and personalize the travel retail experience across channels and throughout the customer journey. Panel: Helen Piper (head of Nordics, Expedia Affiliate Network), Bobby Healy (CTO, Cartrawler), Marc Rosenberg (airline distribution strategist and advisor), Ornagh Hoban (VP strategy, Datalex).
Phenomenally successful Southwest Airlines is renowned for its stellar Customer service. Learn from former Southwest Executive and author of Lessons in Loyalty, Lorraine Grubbs, how Southwest built and maintains one of the most faithful Customer bases.
Southwest Airlines recognized long ago that they were in the Customer service industry, they just happened to fly airplanes. They were one of the few companies who realized the existence of dual Customers - the internal one (employees) and the external one (passengers, vendors, partners, etc). This Customer service mindset was established from the onset in the creation of their mission statement, which in two separate parts, vows to deliver care and service to both employees and Customers. Their continual dedication to achieving the highest level of Customer service led them to:
* Always capitalize the "C" in Customers to emphasize their importance
* Imbed each employee paycheck with a reminder message that their "Customers were responsible for providing this paycheck"
* Design a hiring system to attract and retain "Warrior Spirits" with innate Customer service skills
* Implement a recognition system and invite the external Customer to help recognize employees
* Utilize fun as a strategy to find the kid in everyone
In this webinar you'll learn how to create a Customer Service culture in your organization, regardless of size. The principles and practices learned in this session will, when implemented correctly, boost the level of Customer loyalty in your organization, ultimately positioning your company as a leader in your industry and giving you a tremendous competitive advantage.
iLounge Mobile Loyalty (DDMA) door Richard OttoRichard Otto
DDMA iLounge Mobile apps: loyalty en klantenbinding
De smartphone is volgens velen het loyalty-instrument bij uitstek. Mobile marketing is echter meer dan een mobiele app in de markt zetten. Want alleen een app lanceren is niet voldoende. Zo laat recent onderzoek zien dat 22% van consumenten die een app installeert op de smartphone deze slechts één keer gebruikt.
Het is dus zaak om de keuzes goed af te wegen. Is het wel echt noodzakelijk om een app te ontwikkelen of volstaat een mobiele website? Wat voegt mobile marketing toe aan een multi-channel ervaring? En ook belangrijk: hoe activeer je de gebruiker?
De trend van apps omzetten in onderdeel van je business. Een app als dé manier om je klanten te binden. Hoe doe je dat? Tijdens de DDMA iLounge Mobile apps: loyalty en klantenbinding van woensdag 12 maart 2014 bij LAB111 in Amsterdam wordt hier dieper op ingegaan. Sprekers zijn onder andere Richard Otto, oprichter van Mobilemarketing.nl, case Lexa en een case van mobtzu.
MODERATOR & SPREKERS
richard ottoRichard Otto, Mobile Marketing (tevens spreker)
Richard is sinds 2005 actief in de mobile marketing. Hij heeft onder meer mobile apps, mobile websites, consultancy trajecten en mobile marketingcampagnes ontwikkeld voor bedrijven als Vodafone, Univé, Adformatie Groep en ABN AMRO. Tegenwoordig is hij actief met zijn mobile marketing consultancybureau Mobile Marketing Nederland. Ook is hij oprichter van de blog MobileMarketing.nl en mypassbook.nl.
DDMA (Dutch Dialogue Marketing Association) is sinds 2003 de branchevereniging voor dialoogmarketing. Wij bieden deskundig en praktisch advies aan onze 275 leden die in hun dagelijkse werkzaamheden de dialoog aangaan via datadriven marketing met haar (potentiele) klanten. Hierbij maken wij geen onderscheid tussen b2b of b2c en via welk marketingkanaal dit gebeurt (e-mail, social platforms, telefoon, direct mail, folder etc.).
SimpliFlying Featured: Target Audience: Are airports missing a trick? SimpliFlying
Passenger Terminal World, March 2015 Issue: Are airports missing a trick by relying too heavily on mass promotions and discounts, as opposed to more individually tailored marketing campaigns? Among the innovative examples from airports, “Helsinki Airport clearly understands that many passengers share concerns about having to replenish their fridges after coming back from a trip,” says Marco Serusi, senior consultant with SimpliFlying, a global airport consultancy. “With the grocery service, the airport seeks to make the travel experience easy and smooth, while developing itself as a shopping location that meets the various needs of passengers.”
RideConnect is the only app that lets you create your own rideshare.
Using RideConnect, any car service driver can quickly and easily setup their rideshare community and start offering rides to their customers.
RideConnect emphasizes privacy and safety for its users. Riders have to explicitly include drivers into their communities before they can rideshare together.
Airline Business, March 2015 Issue - Embracing mobile media can increase customer loyalty and, with deeper thinking, bring about a sustainable advantage, says Shashank Nigam, CEO of SimpliFlying
The essence of social media marketing for airlines - Airline BusinessSimpliFlying
Being present on a social network is not the same as having a social media strategy for airlines today. Marco Serusi of SimpliFlying writes for Airline Business magazine.
Grab Car Marketing Plan for Rides Made Awesome + Safe | Ateneo Graduate Schoo...Robelyn Jugo
A Marketing Plan for Grab Car this time of COVID in fulfillment of the requirement for Marketing Management (MARKMA) Class of Ateneo Graduate School of Business.
This is submitted to Coach Bong De Ungria solely for class presentation by:
Group 5
Robelyn Jugo
Jiah Llamado
Mike Ng
Annie Villasotto
Uber for business imc final presentationJorge Tatto
Despite the advantages offered by Uber for Business, it has faltered in its adoption. Uber approached us to help them with the following specific problems that are addressed in this report:
• Low awareness of Uber for Business service amongst business community
• Adoption resistance due to constant media attention
• Dormant accounts, low activity after signup
• Incomplete employee account activation
In terms of results, we were given a few objectives to cover by Uber that will be addressed with our integrated marketing communications strategy:
• Improve signups of businesses on a per week basis
• Encourage dormant accounts to be active and increase the average rides per active account per week
Heading to Europe, but don't want to spend a lot of money?
EuroCheapo.com's travel editors have produced this excellent guide to traveling the Continent for less. This helpful guide covers everything from booking your flight and train tickets, to finding the perfect budget hotel and saving on sightseeing in Amsterdam, London, Paris, Rome and Venice.
Read it while you’re planning your trip, and take it with you on the road!
Tnooz-Datalex webinar - BIG ideas for travel retailKevin May
The 60-minute session focussed on ideas on how to differentiate, inspire, optimize and personalize the travel retail experience across channels and throughout the customer journey. Panel: Helen Piper (head of Nordics, Expedia Affiliate Network), Bobby Healy (CTO, Cartrawler), Marc Rosenberg (airline distribution strategist and advisor), Ornagh Hoban (VP strategy, Datalex).
Phenomenally successful Southwest Airlines is renowned for its stellar Customer service. Learn from former Southwest Executive and author of Lessons in Loyalty, Lorraine Grubbs, how Southwest built and maintains one of the most faithful Customer bases.
Southwest Airlines recognized long ago that they were in the Customer service industry, they just happened to fly airplanes. They were one of the few companies who realized the existence of dual Customers - the internal one (employees) and the external one (passengers, vendors, partners, etc). This Customer service mindset was established from the onset in the creation of their mission statement, which in two separate parts, vows to deliver care and service to both employees and Customers. Their continual dedication to achieving the highest level of Customer service led them to:
* Always capitalize the "C" in Customers to emphasize their importance
* Imbed each employee paycheck with a reminder message that their "Customers were responsible for providing this paycheck"
* Design a hiring system to attract and retain "Warrior Spirits" with innate Customer service skills
* Implement a recognition system and invite the external Customer to help recognize employees
* Utilize fun as a strategy to find the kid in everyone
In this webinar you'll learn how to create a Customer Service culture in your organization, regardless of size. The principles and practices learned in this session will, when implemented correctly, boost the level of Customer loyalty in your organization, ultimately positioning your company as a leader in your industry and giving you a tremendous competitive advantage.
iLounge Mobile Loyalty (DDMA) door Richard OttoRichard Otto
DDMA iLounge Mobile apps: loyalty en klantenbinding
De smartphone is volgens velen het loyalty-instrument bij uitstek. Mobile marketing is echter meer dan een mobiele app in de markt zetten. Want alleen een app lanceren is niet voldoende. Zo laat recent onderzoek zien dat 22% van consumenten die een app installeert op de smartphone deze slechts één keer gebruikt.
Het is dus zaak om de keuzes goed af te wegen. Is het wel echt noodzakelijk om een app te ontwikkelen of volstaat een mobiele website? Wat voegt mobile marketing toe aan een multi-channel ervaring? En ook belangrijk: hoe activeer je de gebruiker?
De trend van apps omzetten in onderdeel van je business. Een app als dé manier om je klanten te binden. Hoe doe je dat? Tijdens de DDMA iLounge Mobile apps: loyalty en klantenbinding van woensdag 12 maart 2014 bij LAB111 in Amsterdam wordt hier dieper op ingegaan. Sprekers zijn onder andere Richard Otto, oprichter van Mobilemarketing.nl, case Lexa en een case van mobtzu.
MODERATOR & SPREKERS
richard ottoRichard Otto, Mobile Marketing (tevens spreker)
Richard is sinds 2005 actief in de mobile marketing. Hij heeft onder meer mobile apps, mobile websites, consultancy trajecten en mobile marketingcampagnes ontwikkeld voor bedrijven als Vodafone, Univé, Adformatie Groep en ABN AMRO. Tegenwoordig is hij actief met zijn mobile marketing consultancybureau Mobile Marketing Nederland. Ook is hij oprichter van de blog MobileMarketing.nl en mypassbook.nl.
DDMA (Dutch Dialogue Marketing Association) is sinds 2003 de branchevereniging voor dialoogmarketing. Wij bieden deskundig en praktisch advies aan onze 275 leden die in hun dagelijkse werkzaamheden de dialoog aangaan via datadriven marketing met haar (potentiele) klanten. Hierbij maken wij geen onderscheid tussen b2b of b2c en via welk marketingkanaal dit gebeurt (e-mail, social platforms, telefoon, direct mail, folder etc.).
Unleashing the potential of gamification and IoT - Gamification World Congres...Carlos Martin
How is Customer Loyalty evolving? How to keep high customer engagement rates in a disloyal society? The strategic combination of powerful Loyalty CRM tools, Gamification and IoT might be answer you are looking for.
Join TIBCO Loyalty Lab for a webinar on-demand addressing how to influence and monetize brand engagement through social interactions:
- Integrating social activity into existing reward structures
- Shifting from rewarding transactions to rewarding engagement
- Embedding a brand within the social channel
- Extending of customer understanding through social profiling
- Increasing engagement through social interactions.
Learn how to turn the promise of social loyalty into a results-producing reality. Listen to the webinar here: http://forms.loyaltylab.com/webinar_ssl
Social media is a two-way channel, but over the last ten years marketers have increasingly shifted to focus activities on one-way interruption - applying old techniques to new channels.
Communities form post-purchase, but most marketers currently focus social media activities on the pre-purchase funnel. When you force a community to act as an acquisition channel, you dilute it.
There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media, and responsibility for functions that drive this are increasingly falling to the CMO. The potential for ROI in this area is significant.
Given those points, we need to re-assess our approach to social media – especially for consumer and SMB audiences. In particular, we need to shift to focus our on-channel activities on existing customers (versus new acquisitions) through:
- On-channel content – both planned and real-time
- Community management
- Social media support
We need to shift the last of these - social media support - from a cost centre to a strategic driver of differentiation.
Still, there IS a place for sales in social:
- Off-channel content and paid (posts promoted outside brands’ communities)
- Couponing and contesting (still key reasons that many people connect with brands)
- Re-purchase and new product launches
Discover how to create relationships. build advocacy and improve loyalty in your customer base using IBM Cognos Consumer Insight for social media analytics.
Mastering the Customer Experience: VoC Techniques that Keep JetBlue SoaringQualtrics
Join us as Kyle Groff, Customer Insights Manager at JetBlue Airways, shares how the company lives up to its slogan: "You above all." You'll leave this webinar with key takeaways that will help you collect, analyze and act on customer insights in a smart, new way.
As you know, the difference is often in the details. Learn what ones are often overlooked and the ones that make the biggest difference of all.
Presentation was made at the 2014 Loyalty Expo by Barry Kirk of Maritz Motivation Solutions and Yazir Phelps fron evolve24. This presentaiton is based on a listening survey done by evolve24 for the Expo.
White Paper: 5 Ways Airports Can Drive Non-Aviation RevenueGigya
With airlines now accounting for just 38% of airport revenues, maximizing non-aviation earnings has never been more necessary. This white paper takes a look at how airports can drive non-aviation revenue by leveraging customer identities to create personal experiences across five key areas:
- Parking
- Retail and concessions
- Food and beverage
- Loyalty programs
- Advertising
Vast amount of data is generated at every step of the travel cycle. How to convert this data to derive value for customers? Learn more through this whitepaper
In the fiercely competitive airline industry, loyalty programs play a pivotal role in attracting and retaining customers. This blog delves into the intricacies of the top 7 airline loyalty programs, offering invaluable insights for loyalty program creators, C-executives, and marketing professionals.
From frequent flyer miles to exclusive perks, each loyalty program is meticulously evaluated, highlighting its unique features, strengths, and potential areas for improvement. Whether you're seeking inspiration to revamp an existing program or aiming to launch a new initiative, this comprehensive guide equips you with the knowledge needed to stay ahead of the curve.
Discover how leading airlines leverage innovative strategies to cultivate customer loyalty, drive engagement, and foster long-term relationships. With a keen focus on industry trends, consumer preferences, and emerging technologies, this blog empowers decision-makers to optimize their loyalty initiatives and achieve unparalleled success in the competitive airline landscape.
Explore the best airline loyalty programs tailored for creators and executives. Gain insights into unique perks, strengths, and trends shaping customer loyalty. Stay ahead in the competitive airline market with this essential guide!
4 types of loyalty apps for brands, retailers and app developerssand_9999
Getting and maintaining brand loyalty is very important and if you do not maintain your reputation in the market then brand name could disappear, and no one would care about your existence. The brand can win loyalty and name by satisfying the customers. According to research, it is proved that the most important way to interact with the customers is by rewarding them for being good customers.
вакансии в москве и санкт петербурге
как получить высокооплачиваемую работу, стать востребованным специалистом, профессионально расти и получать столько сколько хочется. вакансии ждут вас, а хедхантер стоит в очереди за тем, чтобы получить ваше резюме и принять вас на работу.
The Ultimate Guide to the Best Paid Surveys in 2024Khaled Mansoor
In the ever-evolving landscape of online opportunities, paid surveys continue to be a popular method for individuals to earn some extra income. As we step into 2024, several survey platforms stand out for their reliability, user-friendly interfaces, and lucrative rewards. In this article, we'll explore the features of four top paid survey platforms: Curious Cat, AttaPoll and Octopus Group. Also you can invite your family and friends with you referral link to earn extra money, at the same time as helping others earn some extra income some extra income.
The Top 3 Online Surveys To Earn Money in 2024Khaled Mansoor
Do you have a spare 20 to 60 minutes during the day? We spend a lot of time scrolling on social media or playing games on our phone. Why not complete online surveys and earn some extra income? Surveys continue to be a popular way for people to make money online. As we step into 2024, several survey platforms stand out for their reliability, user-friendly interfaces, and cash payout going into your Paypal account. In this article, we'll explore the features of the top three paid survey platforms: Curious Cat, AttaPoll and Octopus Group.
To get the card, you must fill out a form with user data. When you make purchases on the card and load, data can marry buyer to the goods or services purchased. Thus, through data mining or statistical processes may merely analyze the behavior of different customer segments (age, sex, place of residence, etc.).
The card companies, in addition to their usual loyalty customers get data on market segmentation, useful for their advertising campaigns and sales promotion.
http://fotosnipe.co.uk/loyaltycards
8 Big Reasons Why Loyalty Will Transform the Customer ExperienceL.E.K. Consulting
L.E.K.'s Dan McKone recently presented at the 9th FFP Loyalty Conference 2013 on loyalty transforming the customer experience. Here's his presentation.
SimpliFlying Featured: Thinking Differently in the age of Connected TravellerSimpliFlying
Airport World Magazine, Aug/ Sep 2013 - Airport marketing is waking up to the immense opportunities in today’s age of ‘connected travellers’. These travellers, ever more hungry for new experiences, like to carry their living room with them as they travel – a smartphone, an iPad, a laptop. David McMullen and Shubhodeep Pal discuss marketing innovation in the age of the connected traveller.
The SimpliFlying Live Show - daily video show on aviationSimpliFlying
Aviation is full of stories. The SimpliFlying Live Show brings out the stories from the airline industry every single weekday. We do it for our love of aviation. See how you can be a part of the show.
Airlines, hackathons, Labs and VC funds - can it work?SimpliFlying
Can airlines hack their way to success? They're setting up Labs, running hackathons and investing in startups. What's the right way for technology innovation?
United Airlines #flight3411 case study: 7 lessons in crisis communicationsSimpliFlying
United Airlines dragged off a passenger from flight 3411. Amidst a social media storm, the airline's stock price dipped over a billion dollars before the CEO issued a proper apology. He promised to do something about it by April 30. What should United Airlines do now? And what can airlines do to prevent this crisis from happening in the future?
[Featured in The Business Times, 22 August 2016.]"Risk is only dangerous when you do not know what you are doing." An interview with Shashank Nigam, CEO, SimpliFlying, on his entrepreneurial journey.
Featured in Airline Business, July 2016: A Messenger-based platform backed by technology giants could rewrite the rules of passenger communication, says SimpliFlying chief executive Shashank Nigam
Article: Airlines and The Use of Language to Build BrandsSimpliFlying
APEX Magazine, May 2015 - A article by APEX magazine on how airlines use language to build culture, attract customers and staff, and solidify their brands within a competitive industry. Also featuring Shashank Nigam, founder and CEO of SimpliFlying.
SimpliFlying Featured: Air Transport IT Summit HighlightsSimpliFlying
2014 Air Transport IT Summit, The Highlights - Shashank Nigam, CEO, SimpliFlying on why social media is no longer an afterthought. It’s integral to the airline business in this age of connected and empowered travellers.
Airport Marketing Exchange: Changi’s Success With Connected TravellersSimpliFlying
Airport World Magazine, Jun/ Jul 2014 - David McMullen, VP, SimpliFlying speaks with Ivan Tan, senior vice president for corporate and marketing communications, Changi Airport Group, on going beyond meeting travellers’ expectations on social media.
Pertaining to this ever-growing and evolving segment, what are various ways in which airports can create and deliver value to their passengers, while building closer, more personal relationships with them?
To analyse this, David McMullen and Shubhodeep Pal will be delving into opportunities such as ‘crowdsourcing’, ‘crowdfunding’, end-to-end mobile experiences and next-generation airport retail over a series of upcoming articles in #AirportMarketingX.
Airline Business, March 2014 - As social media becomes the channel of choice for rapid, mass communication, airlines must use it to the full to maintain control over their brands and contact their customers.
SimpliFlying Featured: Social AwarenessSimpliFlying
Airline Business Magazine, Mar 2014 - Airlines are waking up to the potential of social media, not only as a customer service tool but also as a way to significantly boost revenue.
SimpliFlying Featured: Spotlight on Gatwick's Rebrand #airportmarketingXSimpliFlying
Airport World Magazine, Feb/ Mar 2014 - David McMullen, vice president of airports at SimpliFlying talks to Gatwick Airport’s Jeremy Fletcher about the implications of Gatwick rebranding itself as ‘London’s airport of choice’, the process behind it and how integrated
communication efforts are used in pursuit of these goals.
SimpliFlying Featured: Stamp of approvalSimpliFlying
Passenger Terminal World magazine, March 2014 - The battle for brand loyalty between airlines is fierce. The result is a generation of airport lounges that create a brand experience unlike anything that has come before. Shashank Nigam, CEO of consulting firm SimpliFlying, who has advised over 40 airlines and airports around the world, says the trend
is not surprising given the power of a lounge to build engagement with customers. “A lounge that exudes the personality of the airline brand goes a long way in building the relationship between airline and passenger. An immersive experience in the lounge can set the tone for a differentiated experience in-flight and beyond,” he says.
Ethiopian Airlines Hijack to Geneva - Social Media Crisis Management Case Stu...SimpliFlying
As Ethiopian Airlines flight ET702 flew past its scheduled destination of Rome, aviation experts and novices alike were sharing information online at the speed of light. Once the aircraft had landed, it was discovered that it was a rogue co-pilot who had forced the plane to proceed to Geneva in order to seek asylum. No one was injured or harmed.
Though, it’s what happened before the aircraft touched down that should be of concern to aviation executives globally. This deck offers insights and lessons.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Top 10 Social Loyalty Initiatives by Airlines
1. Great examples of airlines creating social loyalty initiatives for building their brands and driving customer engagement and repeat business. Featuring Airline Loyalty World leaders in helping airports go social http://www.SimpliFlying.com
3. bmibaby and Gowalla create unique loyalty program bmibaby customers will have the chance to be rewarded for their loyalty each time they fly with the low cost airline. Customers will be encouraged to log their visits on Gowalla before and after all flights with bmibaby. Once a check-in is logged at one of bmibaby’s check in desks, the customer will be entered into a prize draw to win a pair of flights on the bmibaby network.
4. Check-in to win! Winners will be announced on a monthly basis, with the prize changing at regular intervals. In the future bmibaby is looking to incorporate a pin reward for the most loyal fliers whereby bronze, silver and gold pins will be rewarded to passengers who check in frequently. Each pin will unlock a new reward! Goals driven Loyalty
6. Innovative reward systems being planned! Virgin Atlantic recently announced plans to re-launch its social travel community site,Vtravelled, with a strategy focused on rewarding their frequent flyers using gaming mechanics. They will partner with social gaming experts Lithium to engage with their 1.8 million Flying Club members. The airline will introduce the ability to earn real currency in the form of miles in addition to the more usual virtual rewards.
7. First step: In-flight entertainment overhauled as social network! As a first step, there’s a new system in their new A330s integrated with the aircraft’s in-flight entertainment units. It works like a travel social network – you can read tips about destinations, write messages to others using the network, search for reviews and rate content from other passengers! How cool is that? Goals driven Loyalty Engagement
9. Foursquare could get you into Air New Zealand's upper class lounges! The “mayors” of select airports and terminals served by Air New Zealand receive free admission to the Koru Lounge just by showing their mayor status and boarding pass. Pro Tip: Koru Lounges offer amenities like bar service, light refreshments, televisions, magazines and showers.
10. Rewarding the most loyal customers! If they’re already a Koru Lounge member, Air New Zealand will award them 100 Airpoints Dollars instead (up to a maximum of $300 per month). Mayors of Koru Lounges are eligible for 100 Airpoints Dollars as well. Goals driven Loyalty Engagement
12. FrequentFlyer points in exchange for check-ins! Virgin America guests can earn an additional 25 Elevate points per check-in via TopGuestto Facebook Places or Foursquare — at the airline’s airport terminals or baggage claims — for a total potential of 50 extra points per flight. Goals driven Loyalty Pro-tip: Topguest allows users to check in to places via their favorite third-party location service, and connect their hospitality rewards accounts to then tie check-ins to points and loyalty programs.
14. JetBlue takes you places! Announce to your friends on Facebook that you’re at a JetBlue terminal and earn loyalty points as well as other rewards. Goals driven Engagement Loyalty
16. Goodies given to “socially active” members To celebrate the launch of ANA’s new route from Tokyo to Manila, ANA partnered with Social Rewards to give away goodies. A free round trip ticket from the US to Manila (via Tokyo), and $5 gift cards from Jolibee Fast Food Restaurant Chain were given away to the first 500 users who registered and re-tweeted with the ANA Social Rewards program. Goals Driven Engagement Loyalty
18. Joint loyalty contest to get more members! Targets existing American Airlines AAdvantage and British Airways Executive Club members, as well as prospective members. Loyalty members who register for the promotion will earn 20,000 AAdvantage or British Airways Executive Club bonus miles for every eligible trip booked in full-fare economy class or above.
19. So you think you can be a miles millionaire? Once travel is completed, customers will receive a contest entry email where they can submit an essay answering the question, “If you were cured of the 'Wanderlust' with 1 million miles, where would you go and what would you do there?” Entries are then voted for. Goals Driven Engagement Loyalty
21. iPhone app helps you ask other members for advice and recommendations You’ll know if other Miles and More members are online so that you can get help or advice. You can also: Arrange to meet if a member is nearby Share a taxi Get location-based offers Goals Driven Engagement Loyalty
22. Where are the rest? So we said Top 10, right? We still mean it – but we’d like you to help! Think there’s a great case-study that should be featured here? Tell us. You can email us or tweet us!
23. For more case studies, visit SimpliFlying.com World leaders in helping airports go social http://www.SimpliFlying.com
24. Survey on Social Loyalty SimpliFlying is supporting aviation research being done at Cranfield University in the area of social loyalty. If you travel more than twice a year, we’d appreciate if you’d take 5 mins to fill up this survey: http://svy.mk/kAoQY7