The document discusses a case study about what happens when mobile technologies, social media, and loyalty programs collide in the context of a restaurant. It examines how Waffle House integrated these elements by developing a mobile application to gamify the customer experience and foster engagement. This allowed them to leverage their partnership with customers and test a loyalty-specific mobile app that provided mutual benefits to both parties. The key takeaways highlight integrating these approaches to gamify the customer experience and incentivize ongoing engagement.

1. Case Study
What Happens When
Mobile, Social & Loyalty Collide?

2. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
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3. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
Off-line: Restaurant

4. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

5. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

6. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

7. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

8. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
Off-line: Internal

9. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

10. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
On-line: Loyalty

11. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

12. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

13. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
On-line: Social

14. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

15. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

16. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

17. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
On-line: Mobile

18. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

19. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”

20. <<<<play WAFFLE HOUSE video>>>>

21. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
Key Takeaways
•Leveraging partnership between vendor & customer
•Integrating mobile, social & loyalty to gamify the Waffle House experience
•Test a loyalty specific mobile application where both parties mutually benefit

22. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
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23. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
Questions

24. Case Study:
“What Happens When Mobile, Social & Loyalty Collide?”
Let’s Connect!
Dorothéa Bozicolona-Volpe
Email: socialespionage@gmail.com
LinkedIn: Linked.com/in/socialanddigitalmediamaven
Instagram, Twitter & Vine: @SocialEspionage
Phone : (347) 766-6727
•Shelby White
•Email: shelbywhite@WaffleHouse.com
•LinkedIn: Linked.com/in/ShelbyNWhite
•Twitter: @Waffle_Rewards
•Phone: (770) 729-5700