The document describes how a mobile app called Lan's Partners will reward users for interacting with the app and local businesses. Some rewards include checking in at locations, sharing content, making purchases, providing reviews and feedback, watching tutorials, completing multiple tasks at once (like dining and getting ice cream), and interacting regularly with new products. The rewards are meant to encourage social behaviors that benefit both users and businesses using the app.

1. BENEFITSFORLAN’SPARTNERS

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Each time users interact with the app they will be
rewarded.
Posibble interactions:
Check-in
Users will have the opportunity of reporting their location
once they get to the establishment. The check in will be
linked to numerous social networking sites so that friends
can see it.
Moreover, this could help the different establishments
promote their products to nearby pedestrians by sending
them push notification as they are within walking distance of
their business.

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SharING INFORMATION
OF INTEREST
Users could share information of interest with friends by:
- Sending them an email
- Publishing it on social networks
- Sending them instant messaging
This information could be:
- Offers
- Products
- New arrivals
- Video Tutorials
- Events
- Location…
By doing this their most social side is exhibited, being worthy
of reward.

4. © 2014 Hooptap, SL. All rights reserved
BUYING
Purchases are the most valuable actions users can possibly
make therefore they will be rewarded for buying on any of
the establishments or directly online through the app.

5. © 2014 Hooptap, SL. All rights reserved
EVALUATING
Users can judge the different establishments, products etc.
by voting and publishing their comments. This could help
other app users have an approximate approach of the
quality of the service in order to decide where and what
they are willing to buy.

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WATCH ONLINE TRAINING
TUTORIALS
Watching online training tutorials will be worthy of reward.

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CROSS-SELLING
Establishments could suggest related products or services
to those customers who are considering to buy something.
The app could detect matching patterns and send push
notifications for a complete purchase process.
Customers who culmine the process will be rewarded. For
example: dining out on an establishment’s restaurant and
having an ice-cream afterwards on the same establishment’s
ice-cream bar.
Moreover, establishments could reward users for making
more complex actions which define behaviour habits, such
as:

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MULTIPLE CHECK-INS
We could detect those users who geolocate on numerous
occasions at the same establishment. A recurrent visitor
should return home knowing how pleased the establishment
is about him. An excellent customer just deserves excellent
treatment.

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1. Show the new products
regularly and reward
those users who most
interact with them:
Examples:
 Developing game mechanics which
display the new products
 Suggesting users to publish how they
use the products
 Encouraging users to vote/share their
favorite items on social networks and
reward them with points
‘Upload a picture of how you combine your
Econika shoes and win a discount’.
EXAMPLES

10. © 2014 Hooptap, SL. All rights reserved
2. Drive traffic to your website and
generate online purchases:
Examples:
 Announcing special offers which users must discover by
browsing on the establishments’ website
 Allowing an immediate purchase of their products by
redirecting them from the app to the official website
We have hidden some limited
accesories with special offers on
our website…
If you find them they’re yours!
Go to website

11. © 2014 Hooptap, SL. All rights reserved
3. Drive traffic to the establishments:
Examples
 Establishing push notifications with offers for users to collect at the
establishments
 Using user’s geolocation to send offers for those who are near the
establishments
This game detects users who are near the stores in
order to attract them to go inside. They will have to
search the hidden garment and scan the QR code of the
product in order to win a discount.
Search the product and scan the QR code
near it in order to win a 50% off!

12. 4. Cross-selling:
Examples
 Rewarding users’ purchases with other product
offers
 Rewarding users’ loyalty with prizes
 Allowing users to redeem their points to make gifts
to other users of the app
 Creating game mechanics whose reward is a gift to
give to other users of the app.
Congrats! You have won a
discount by playing with our
shoes. Continue looking gorgeous
with the new handbag collection!
Shoe Game Handbag discount
© 2014 Hooptap, SL. All rights reserved
Search the ballerina

13. © 2014 Hooptap, SL. All rights reserved
5. Perform special events:
Examples
 Challenging users to win specific badges in order to invite them to
special events: product launch, fashion catwalks…
 Inviting those who obtained most points to special events
Accept the
‘Spring-Autumn Badge’
challenge?
Obtaining this badge gives you
access to our VIP event!

14. © 2014 Hooptap, SL. All rights reserved
6. Transmit the establishment’s
philosophy and corporate social
responsability encouraging users
to join them:
Examples
 Creating offers which donate money to those
humanitarian concerns they are working with
 Developing games which show their most human side
Continue
Well done! Your next purchase
will donate 15% to ‘Dynamo’

15. THANKYOU